Friday Financial
CIK 0002048792
Annualised vol
1.136863%
Beta
0.054454
HHI
750.86472
Top-10 weight
61.635006%
VaR 95%
0.105869%
VaR 99%
0.196701%
Max drawdown
1.715833%
Matched value
5.008084%
Returns of reported holdings
Loading returns…
Position changes vs prior quarter
What the latest 13F shows bought and sold against the quarter before, by share count.
| Ticker | Change | Shares now | Shares before | Share change % | Value now ($) |
|---|---|---|---|---|---|
| AAPL | ADDED | 20,403 | 18,241 | 11.85% | 6,338,340 |
| TSLA | REDUCED | 4,483 | 4,486 | -0.07% | 1,806,201 |
| DE | UNCHANGED | 2,959 | 2,959 | 0.0% | 1,786,003 |
| IBIT | ADDED | 47,634 | 46,288 | 2.91% | 1,721,969 |
| NVDA | ADDED | 4,891 | 4,720 | 3.62% | 963,257 |
| JPM | ADDED | 2,741 | 2,380 | 15.17% | 929,910 |
| GOOGL | ADDED | 2,544 | 1,635 | 55.6% | 928,013 |
| WMT | ADDED | 7,511 | 6,545 | 14.76% | 837,777 |
| AVGO | ADDED | 1,893 | 1,886 | 0.37% | 701,887 |
| SNDK | NEW | 333 | - | - | 538,694 |
| WDC | NEW | 1,000 | - | - | 532,100 |
| AMZN | ADDED | 2,064 | 1,878 | 9.9% | 507,703 |
| MSFT | ADDED | 1,127 | 944 | 19.39% | 438,087 |
| PG | NEW | 2,147 | - | - | 327,954 |
| CAT | REDUCED | 303 | 898 | -66.26% | 284,856 |
| JNJ | NEW | 1,062 | - | - | 283,898 |
| AAAU | UNCHANGED | 6,678 | 6,678 | 0.0% | 270,926 |
| AMD | NEW | 502 | - | - | 259,087 |
| MS | NEW | 1,125 | - | - | 249,795 |
| KO | NEW | 2,851 | - | - | 239,627 |
| WEC | NEW | 1,945 | - | - | 228,888 |
| PLTR | UNCHANGED | 1,644 | 1,644 | 0.0% | 220,904 |
| HITI | NEW | 12,755 | - | - | 28,571 |
Holdings (latest quarter)
| Ticker | Change | Issuer | Class | CUSIP | Value ($) | Weight % | Shares |
|---|---|---|---|---|---|---|---|
| - | ISHARES TR | CORE S&P TTL STK | 464287150 | 85,899,734 | 23.0 | 523396.0 | |
| - | SCHWAB STRATEGIC TR | US LCAP GR ETF | 808524300 | 25,963,365 | 6.95 | 756729.0 | |
| - | EA SERIES TRUST | BRID OMN SMA ETF | 02072L532 | 23,290,220 | 6.24 | 810376.0 | |
| - | VANGUARD SCOTTSDALE FDS | INTER TERM TREAS | 92206C706 | 16,578,672 | 4.44 | 282864.0 | |
| - | ISHARES TR | CORE MSCI INTL | 46435G326 | 14,956,179 | 4.0 | 167276.0 | |
| - | AMERICAN CENTY ETF TR | INTL SMCP VLU | 025072802 | 13,578,308 | 3.64 | 130837.0 | |
| - | SCHWAB STRATEGIC TR | US LCAP VA ETF | 808524409 | 13,328,544 | 3.57 | 388248.0 | |
| - | DIMENSIONAL ETF TRUST | SHOR DUR FIX ETF | 25434V864 | 13,094,774 | 3.51 | 274581.0 | |
| - | SCHWAB STRATEGIC TR | US DIVIDEND EQ | 808524797 | 11,838,316 | 3.17 | 363808.0 | |
| - | DIMENSIONAL ETF TRUST | EMERGING MKTS CO | 25434V732 | 11,645,211 | 3.12 | 297223.0 | |
| - | SPDR INDEX SHS FDS | ST STR ACWI ETF | 78463X848 | 10,662,234 | 2.86 | 265560.0 | |
| - | SCHWAB STRATEGIC TR | INTL EQTY ETF | 808524805 | 9,415,060 | 2.52 | 342615.0 | |
| - | VANGUARD MALVERN FDS | STRM INFPROIDX | 922020805 | 7,442,180 | 1.99 | 149923.0 | |
| AAPL | ADDED | APPLE INC | COM | 037833100 | 6,338,340 | 1.7 | 20403.0 |
| - | VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 | 6,033,813 | 1.62 | 16325.0 | |
| - | VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 | 5,011,941 | 1.34 | 20981.0 | |
| - | ISHARES TR | RUS 1000 GRW ETF | 464287614 | 4,511,793 | 1.21 | 37180.0 | |
| - | AMERICAN CENTY ETF TR | US SML CP VALU | 025072877 | 4,478,035 | 1.2 | 36362.0 | |
| - | DIMENSIONAL ETF TRUST | US HIGH PROF ETF | 25434V831 | 4,422,100 | 1.18 | 106557.0 | |
| - | SPDR SERIES TRUST | ST STR P500VAL | 78464A508 | 4,015,084 | 1.08 | 64969.0 | |
| - | UMB FINL CORP | COM | 902788108 | 4,007,073 | 1.07 | 27445.0 | |
| - | DIMENSIONAL ETF TRUST | INTL HIGH PROFIT | 25434V765 | 3,948,291 | 1.06 | 115752.0 | |
| - | VANGUARD STAR FDS | VG TL INTL STK F | 921909768 | 3,854,049 | 1.03 | 45529.0 | |
| - | INVESCO QQQ TR | UNIT SER 1 | 46090E103 | 2,813,245 | 0.75 | 3966.0 | |
| - | SPDR SERIES TRUST | ST NUVE HIGH ETF | 78464A284 | 2,335,630 | 0.63 | 92427.0 | |
| - | ISHARES TR | RUS MD CP GR ETF | 464287481 | 1,922,719 | 0.51 | 13546.0 | |
| - | FIRST TR EXCH TRADED FD III | MANAGD MUN ETF | 33739N108 | 1,838,593 | 0.49 | 35854.0 | |
| - | AMERICAN CENTY ETF TR | AVANTIS EMGMKT | 025072604 | 1,818,375 | 0.49 | 19639.0 | |
| - | SPDR SERIES TRUST | ST STR SP600GRWO | 78464A201 | 1,812,701 | 0.49 | 15533.0 | |
| TSLA | REDUCED | TESLA INC | COM | 88160R101 | 1,806,201 | 0.48 | 4483.0 |
| DE | UNCHANGED | DEERE & CO | COM | 244199105 | 1,786,003 | 0.48 | 2959.0 |
| - | VANGUARD INTL EQUITY INDEX F | FTSE EMR MKT ETF | 922042858 | 1,760,394 | 0.47 | 29898.0 | |
| IBIT | ADDED | ISHARES BITCOIN TRUST ETF | SHS BEN INT | 46438F101 | 1,721,969 | 0.46 | 47634.0 |
| - | VANECK ETF TRUST | HIGH YLD MUNIETF | 92189H409 | 1,697,357 | 0.45 | 32984.0 | |
| - | ISHARES INC | CORE MSCI EMKT | 46434G103 | 1,684,048 | 0.45 | 21106.0 | |
| - | VANGUARD INDEX FDS | SM CP VAL ETF | 922908611 | 1,651,411 | 0.44 | 6815.0 | |
| - | VANGUARD INDEX FDS | SML CP GRW ETF | 922908595 | 1,647,785 | 0.44 | 4652.0 | |
| - | ISHARES TR | S&P 500 GRWT ETF | 464287309 | 1,638,406 | 0.44 | 12042.0 | |
| - | J P MORGAN EXCHANGE TRADED F | MUNICIPAL ETF | 46641Q647 | 1,525,104 | 0.41 | 30248.0 | |
| - | VANGUARD INDEX FDS | MCAP GR IDXVIP | 922908538 | 1,469,619 | 0.39 | 4887.0 | |
| - | VANGUARD INDEX FDS | MCAP VL IDXVIP | 922908512 | 1,377,806 | 0.37 | 6865.0 | |
| - | SPDR SERIES TRUST | ST STR SP400VAL | 78464A839 | 1,304,810 | 0.35 | 13915.0 | |
| - | SPDR SERIES TRUST | ST STR PR SP1500 | 78464A805 | 1,279,090 | 0.34 | 14090.0 | |
| - | QUANTA SVCS INC | COM | 74762E102 | 1,194,701 | 0.32 | 1819.0 | |
| - | ISHARES TR | RUS MDCP VAL ETF | 464287473 | 1,154,475 | 0.31 | 6966.0 | |
| - | DIMENSIONAL ETF TRUST | EMGR CRE EQT MNG | 25434V302 | 1,105,262 | 0.3 | 28545.0 | |
| - | ISHARES TR | RUS 2000 GRW ETF | 464287648 | 1,081,556 | 0.29 | 2804.0 | |
| - | DIMENSIONAL ETF TRUST | US SMALL CAP ETF | 25434V815 | 1,039,114 | 0.28 | 26941.0 | |
| - | ISHARES TR | NATIONAL MUN ETF | 464288414 | 1,028,646 | 0.28 | 9592.0 | |
| - | VANGUARD INDEX FDS | S&P 500 ETF SHS | 922908363 | 1,014,777 | 0.27 | 1477.0 | |
| - | ISHARES TR | MSCI EMG MKT ETF | 464287234 | 972,065 | 0.26 | 14791.0 | |
| NVDA | ADDED | NVIDIA CORPORATION | COM | 67066G104 | 963,257 | 0.26 | 4891.0 |
| JPM | ADDED | JPMORGAN CHASE & CO | COM | 46625H100 | 929,910 | 0.25 | 2741.0 |
| - | DIMENSIONAL ETF TRUST | INTL SMALL CAP V | 25434V781 | 902,369 | 0.24 | 22079.0 | |
| WMT | ADDED | WALMART INC | COM | 931142103 | 837,777 | 0.22 | 7511.0 |
| - | WISDOMTREE TR | US MIDCAP DIVID | 97717W505 | 813,215 | 0.22 | 14350.0 | |
| - | DIMENSIONAL ETF TRUST | NATL MUN BD ETF | 25434V849 | 807,147 | 0.22 | 16717.0 | |
| - | SPDR SERIES TRUST | ST STR SP600SM C | 78464A300 | 747,655 | 0.2 | 6977.0 | |
| AVGO | ADDED | BROADCOM INC | COM | 11135F101 | 701,887 | 0.19 | 1893.0 |
| - | ISHARES TR | MSCI USA VALUE | 46432F388 | 684,592 | 0.18 | 3568.0 | |
| - | J P MORGAN EXCHANGE TRADED F | EQUITY FOCUS ETF | 46654Q781 | 668,969 | 0.18 | 8322.0 | |
| - | PIMCO ETF TR | INTER MUN BD ACT | 72201R866 | 653,388 | 0.17 | 12474.0 | |
| - | VANGUARD WORLD FD | INF TECH ETF | 92204A702 | 628,699 | 0.17 | 5512.0 | |
| - | VANGUARD WHITEHALL FDS | INTL HIGH ETF | 921946794 | 615,408 | 0.16 | 6156.0 | |
| GOOGL | ADDED | ALPHABET INC | CAP STK CL C | 02079K107 | 609,064 | 0.16 | 1675.0 |
| - | BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 | 606,816 | 0.16 | 1204.0 | |
| - | ISHARES TR | EAFE VALUE ETF | 464288877 | 597,696 | 0.16 | 7651.0 | |
| - | INTERNATIONAL BUSINESS MACHS | COM | 459200101 | 582,565 | 0.16 | 1903.0 | |
| - | VANGUARD WHITEHALL FDS | HIGH DIV YLD | 921946406 | 562,079 | 0.15 | 3499.0 | |
| SNDK | NEW | SANDISK CORP | COM | 80004C200 | 538,694 | 0.14 | 333.0 |
| WDC | NEW | WESTERN DIGITAL CORP | COM | 958102105 | 532,100 | 0.14 | 1000.0 |
| - | ISHARES TR | RUS 2000 VAL ETF | 464287630 | 529,533 | 0.14 | 2405.0 | |
| - | ISHARES TR | S&P MC 400GR ETF | 464287606 | 528,022 | 0.14 | 4638.0 | |
| - | ISHARES TR | MSCI INTL QUALTY | 46434V456 | 523,986 | 0.14 | 10592.0 | |
| AMZN | ADDED | AMAZON COM INC | COM | 023135106 | 507,703 | 0.14 | 2064.0 |
| - | ALPS ETF TR | INTL SEC DV DOG | 00162Q718 | 476,070 | 0.13 | 11444.0 | |
| - | WISDOMTREE TR | US QTLY DIV GRT | 97717X669 | 472,066 | 0.13 | 4900.0 | |
| MSFT | ADDED | MICROSOFT CORP | COM | 594918104 | 438,087 | 0.12 | 1127.0 |
| - | SPDR SERIES TRUST | ST STR SP400GRW | 78464A821 | 372,007 | 0.1 | 3428.0 | |
| - | ISHARES TR | S&P 500 VAL ETF | 464287408 | 369,248 | 0.1 | 1600.0 | |
| - | CISCO SYS INC | COM | 17275R102 | 359,628 | 0.1 | 3217.0 | |
| - | VANGUARD WHITEHALL FDS | INTL DVD ETF | 921946810 | 357,548 | 0.1 | 3753.0 | |
| - | NEW YORK LIFE INVTS ACTIVE E | MACKAY MUN INTER | 45409F827 | 342,639 | 0.09 | 14083.0 | |
| - | STATE STR SPDR S&P MIDCAP 40 | UTSER1 S&PDCRP | 78467Y107 | 328,233 | 0.09 | 477.0 | |
| PG | NEW | PROCTER & GAMBLE CO | COM | 742718109 | 327,954 | 0.09 | 2147.0 |
| GOOGL | ADDED | ALPHABET INC | CAP STK CL A | 02079K305 | 318,949 | 0.09 | 869.0 |
| - | WISDOMTREE TR | US HIGH DIVIDEND | 97717W208 | 318,446 | 0.09 | 2754.0 | |
| - | DIMENSIONAL ETF TRUST | US CORE EQT MKT | 25434V104 | 309,950 | 0.08 | 5994.0 | |
| - | SPDR SERIES TRUST | ST STR SP DIV | 78464A763 | 295,989 | 0.08 | 1902.0 | |
| - | VANGUARD BD INDEX FDS | INTERMED TERM | 921937819 | 290,930 | 0.08 | 3823.0 | |
| - | J P MORGAN EXCHANGE TRADED F | INTL BD OPP ETF | 46641Q852 | 290,200 | 0.08 | 6022.0 | |
| CAT | REDUCED | CATERPILLAR INC | COM | 149123101 | 284,856 | 0.08 | 303.0 |
| JNJ | NEW | JOHNSON & JOHNSON | COM | 478160104 | 283,898 | 0.08 | 1062.0 |
| AAAU | UNCHANGED | GOLDMAN SACHS PHYSICAL GOLD | UNIT | 38150K103 | 270,926 | 0.07 | 6678.0 |
| - | SCHWAB STRATEGIC TR | US AGGREGATE B | 808524839 | 264,223 | 0.07 | 11513.0 | |
| - | DISNEY WALT CO | COM | 254687106 | 259,427 | 0.07 | 2661.0 | |
| AMD | NEW | ADVANCED MICRO DEVICES INC | COM | 007903107 | 259,087 | 0.07 | 502.0 |
| - | ISHARES TR | S&P MC 400VL ETF | 464287705 | 251,726 | 0.07 | 1724.0 | |
| MS | NEW | MORGAN STANLEY | COM NEW | 617446448 | 249,795 | 0.07 | 1125.0 |
| KO | NEW | COCA COLA CO | COM | 191216100 | 239,627 | 0.06 | 2851.0 |
| WEC | NEW | WEC ENERGY GROUP INC | COM | 92939U106 | 228,888 | 0.06 | 1945.0 |
| - | STATE STR SPDR S&P 500 ETF T | TR UNIT | 78462F103 | 225,808 | 0.06 | 302.0 | |
| PLTR | UNCHANGED | PALANTIR TECHNOLOGIES INC | CL A | 69608A108 | 220,904 | 0.06 | 1644.0 |
| - | TEXAS INSTRS INC | COM | 882508104 | 216,455 | 0.06 | 738.0 | |
| - | SELECT SECTOR SPDR TR | ST STR STAPL ETF | 81369Y308 | 212,150 | 0.06 | 2500.0 | |
| - | J P MORGAN EXCHANGE TRADED F | NASDAQ EQT PREM | 46654Q203 | 207,896 | 0.06 | 3505.0 | |
| - | INVESCO EXCH TRADED FD TR II | PFD ETF | 46138E511 | 205,882 | 0.06 | 18923.0 | |
| HITI | NEW | HIGH TIDE INC | COM NEW | 42981E401 | 28,571 | 0.01 | 12755.0 |
Quarterly portfolios
| Period | Filed | Value ($) | Positions | Vol % | Beta | Max DD % |
|---|---|---|---|---|---|---|
| 2026-06-30 | 2026-07-09 | 373,445,772 | 108 | 1.136863 | 0.054454 | 1.715833 |
| 2026-03-31 | 2026-04-16 | 290,204,962 | 93 | 1.092643 | 0.051798 | 1.573156 |
| 2025-12-31 | 2026-01-09 | 283,647,597 | 90 | 1.19436 | 0.056514 | 1.723634 |
| 2025-09-30 | 2025-10-07 | 238,815,569 | 91 | 1.283339 | 0.060516 | 1.893521 |
| 2025-03-31 | 2025-04-22 | 167,128,401 | 71 | 1.134893 | 0.052598 | 1.671248 |
| 2024-12-31 | 2025-02-11 | 145,131,004 | 65 | 0.598652 | 0.027285 | 0.969491 |