Cannon Financial Strategists, Inc.
CIK 0002031123
Annualised vol
0.52216%
Beta
0.02395
HHI
795.790249
Top-10 weight
74.679829%
VaR 95%
0.044165%
VaR 99%
0.089955%
Max drawdown
1.175533%
Matched value
3.436188%
Returns of reported holdings
Loading returns…
Position changes vs prior quarter
What the latest 13F shows bought and sold against the quarter before, by share count.
| Ticker | Change | Shares now | Shares before | Share change % | Value now ($) |
|---|---|---|---|---|---|
| KO | UNCHANGED | 55,185 | 55,185 | 0.0% | 4,484,918 |
| MSFT | ADDED | 6,831 | 2,537 | 169.26% | 2,548,193 |
| ABBV | ADDED | 8,369 | 4,168 | 100.79% | 2,106,064 |
| SO | REDUCED | 17,067 | 18,413 | -7.31% | 1,633,522 |
| AAPL | ADDED | 4,898 | 4,453 | 9.99% | 1,417,318 |
| HD | REDUCED | 3,793 | 3,798 | -0.13% | 1,337,715 |
| RYTM | UNCHANGED | 10,000 | 10,000 | 0.0% | 1,110,300 |
| PG | UNCHANGED | 7,509 | 7,509 | 0.0% | 1,101,095 |
| RTX | NEW | 4,566 | - | - | 866,307 |
| WMT | REDUCED | 7,564 | 7,590 | -0.34% | 856,699 |
| JNJ | ADDED | 3,252 | 2,752 | 18.17% | 825,910 |
| AVGO | NEW | 2,045 | - | - | 772,499 |
| DUK | REDUCED | 5,989 | 6,873 | -12.86% | 758,088 |
| CAT | NEW | 645 | - | - | 686,861 |
| PSX | NEW | 4,024 | - | - | 680,257 |
| COST | ADDED | 722 | 277 | 160.65% | 675,773 |
| ETN | NEW | 1,534 | - | - | 653,668 |
| ROK | UNCHANGED | 1,268 | 1,268 | 0.0% | 627,659 |
| MRK | ADDED | 4,294 | 4,188 | 2.53% | 551,779 |
| GOOGL | UNCHANGED | 1,559 | 1,559 | 0.0% | 550,841 |
| JPM | ADDED | 1,612 | 1,611 | 0.06% | 527,700 |
| MU | NEW | 421 | - | - | 486,083 |
| AMGN | UNCHANGED | 1,226 | 1,226 | 0.0% | 443,934 |
| LLY | REDUCED | 354 | 356 | -0.56% | 425,140 |
| NVDA | ADDED | 2,091 | 1,799 | 16.23% | 418,390 |
| ABT | ADDED | 4,391 | 4,363 | 0.64% | 398,445 |
| CVX | REDUCED | 2,302 | 2,305 | -0.13% | 381,525 |
| DOV | NEW | 1,672 | - | - | 375,078 |
| GIS | ADDED | 10,440 | 8,765 | 19.11% | 363,324 |
| HSY | UNCHANGED | 1,766 | 1,766 | 0.0% | 309,845 |
| NFLX | NEW | 4,148 | - | - | 296,167 |
| PFE | NEW | 10,892 | - | - | 262,267 |
| PEP | NEW | 1,796 | - | - | 243,178 |
| MS | NEW | 1,141 | - | - | 238,515 |
| DAL | NEW | 2,533 | - | - | 237,232 |
| WPM | UNCHANGED | 1,889 | 1,889 | 0.0% | 212,191 |
| SGC | UNCHANGED | 11,992 | 11,992 | 0.0% | 157,335 |
| MPT | UNCHANGED | 20,000 | 20,000 | 0.0% | 92,400 |
| TTRX | NEW | 10,000 | - | - | 73,000 |
| BEATW | UNCHANGED | 72,788 | 72,788 | 0.0% | 54,591 |
| T | CLOSED OUT | 0 | 8,635 | -100.0% | 0 |
| KGC | CLOSED OUT | 0 | 6,591 | -100.0% | 0 |
| NEE | CLOSED OUT | 0 | 2,185 | -100.0% | 0 |
Holdings (latest quarter)
| Ticker | Change | Issuer | Class | CUSIP | Value ($) | Weight % | Shares |
|---|---|---|---|---|---|---|---|
| - | DIMENSIONAL ETF TRUST | INTL CORE EQUITY | 25434V799 | 134,271,992 | 15.28 | 3603650.0 | |
| - | SPDR SERIES TRUST | ST STR SP600SM C | 78464A300 | 109,234,161 | 12.43 | 1001138.0 | |
| - | SPDR SERIES TRUST | ST STR P500GRW | 78464A409 | 108,784,730 | 12.38 | 914234.0 | |
| - | AMERICAN CENTY ETF TR | US LARGE CAP VLU | 025072349 | 103,098,249 | 11.74 | 1130339.0 | |
| - | VANGUARD BD INDEX FDS | INTERMED TERM | 921937819 | 53,426,208 | 6.08 | 696561.0 | |
| - | VANGUARD INDEX FDS | GROWTH ETF | 922908736 | 34,099,172 | 3.88 | 395858.0 | |
| - | SPDR SERIES TRUST | ST STR TIPS ETF | 78464A656 | 31,555,300 | 3.59 | 1228789.0 | |
| - | AMERICAN CENTY ETF TR | AVANTIS EMGMKT | 025072604 | 31,044,060 | 3.53 | 321733.0 | |
| - | VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 | 26,484,912 | 3.01 | 71573.0 | |
| - | AMERICAN CENTY ETF TR | INTL EQT ETF | 025072703 | 24,070,199 | 2.74 | 269845.0 | |
| - | ISHARES TR | JPMORGAN USD EMG | 464288281 | 19,069,792 | 2.17 | 197737.0 | |
| - | CAPITAL GRP FIXED INCM ETF T | CORE BOND ETF | 14020Y508 | 17,589,838 | 2.0 | 671881.0 | |
| - | VANGUARD ADMIRAL FDS INC | SMLCP 600 VAL | 921932778 | 17,111,388 | 1.95 | 145840.0 | |
| - | ISHARES TR | CRE U S REIT ETF | 464288521 | 14,103,831 | 1.61 | 212247.0 | |
| - | ISHARES TR | ULTRA SHORT DUR | 46434V878 | 9,438,134 | 1.07 | 186598.0 | |
| - | SPDR SERIES TRUST | ST STR PR SP1500 | 78464A805 | 8,737,437 | 0.99 | 96238.0 | |
| - | CAPITAL GRP FIXED INCM ETF T | MUN INM ETF | 14020Y201 | 8,399,899 | 0.96 | 305784.0 | |
| - | VANGUARD INDEX FDS | SM CP VAL ETF | 922908611 | 8,389,648 | 0.95 | 34527.0 | |
| - | ISHARES TR | CORE 1 5 YR USD | 46432F859 | 4,979,736 | 0.57 | 103207.0 | |
| KO | UNCHANGED | COCA COLA CO | COM | 191216100 | 4,484,918 | 0.51 | 55185.0 |
| - | DIMENSIONAL ETF TRUST | WORLD EX US CORE | 25434V880 | 4,026,091 | 0.46 | 109286.0 | |
| - | THORNBURG ETF TR | MULTI SECTOR BD | 88521L207 | 3,879,920 | 0.44 | 153054.0 | |
| - | ISHARES TR | MSCI USA VALUE | 46432F388 | 3,762,572 | 0.43 | 18831.0 | |
| - | CAPITAL GRP FIXED INCM ETF T | SHOR DUR MUN ETF | 14020Y607 | 3,612,613 | 0.41 | 136919.0 | |
| - | ISHARES TR | CORE S&P500 ETF | 464287200 | 3,249,571 | 0.37 | 4339.0 | |
| - | VANGUARD MUN BD FDS | TAX EXEMPT BD | 922907746 | 3,172,142 | 0.36 | 62715.0 | |
| - | FIRST TR EXCHNG TRADED FD VI | SMITH OPPORT FXD | 33740F805 | 3,159,938 | 0.36 | 72459.0 | |
| - | ISHARES TR | CR 5 10 YR ETF | 46435G417 | 3,157,997 | 0.36 | 72412.0 | |
| - | VANGUARD INDEX FDS | S&P 500 ETF SHS | 922908363 | 2,895,672 | 0.33 | 4216.0 | |
| - | CAPITAL GRP FIXED INCM ETF T | SHORT DURATION | 14020Y409 | 2,858,209 | 0.33 | 111085.0 | |
| - | ISHARES TR | TIPS BD ETF | 464287176 | 2,791,077 | 0.32 | 25506.0 | |
| - | DIMENSIONAL ETF TRUST | EMGR CRE EQT MNG | 25434V302 | 2,760,168 | 0.31 | 68644.0 | |
| - | ISHARES TR | NATIONAL MUN ETF | 464288414 | 2,725,496 | 0.31 | 25325.0 | |
| MSFT | ADDED | MICROSOFT CORP | COM | 594918104 | 2,548,193 | 0.29 | 6831.0 |
| - | ISHARES TR | RUS 1000 GRW ETF | 464287614 | 2,467,403 | 0.28 | 19871.0 | |
| - | BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 | 2,379,354 | 0.27 | 4755.0 | |
| - | ISHARES TR | EAFE GRWTH ETF | 464288885 | 2,356,483 | 0.27 | 18940.0 | |
| - | STATE STR SPDR S&P 500 ETF T | TR UNIT | 78462F103 | 2,204,184 | 0.25 | 2952.0 | |
| ABBV | ADDED | ABBVIE INC | COM | 00287Y109 | 2,106,064 | 0.24 | 8369.0 |
| - | VANGUARD STAR FDS | VG TL INTL STK F | 921909768 | 1,952,430 | 0.22 | 22838.0 | |
| - | DIMENSIONAL ETF TRUST | US LARG VALU ETF | 25434V666 | 1,847,397 | 0.21 | 46722.0 | |
| SO | REDUCED | SOUTHERN CO | COM | 842587107 | 1,633,522 | 0.19 | 17067.0 |
| - | VANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | 921943858 | 1,605,133 | 0.18 | 22528.0 | |
| - | ISHARES TR | IBONDS 26 TRM TS | 46436E858 | 1,453,832 | 0.17 | 63514.0 | |
| - | ISHARES TR | IBONDS 27 TRM TS | 46436E841 | 1,453,305 | 0.17 | 64967.0 | |
| - | ISHARES TR | IBONDS 27 ETF | 46435UAA9 | 1,425,779 | 0.16 | 58868.0 | |
| AAPL | ADDED | APPLE INC | COM | 037833100 | 1,417,318 | 0.16 | 4898.0 |
| HD | REDUCED | HOME DEPOT INC | COM | 437076102 | 1,337,715 | 0.15 | 3793.0 |
| - | SPDR INDEX SHS FDS | ST STR PO EX ETF | 78463X889 | 1,227,595 | 0.14 | 24362.0 | |
| - | VANGUARD INDEX FDS | VALUE ETF | 922908744 | 1,227,245 | 0.14 | 5631.0 | |
| - | SCHWAB STRATEGIC TR | 1 5YR CORP BD | 808524714 | 1,172,624 | 0.13 | 47552.0 | |
| - | VANGUARD INTL EQUITY INDEX F | FTSE EMR MKT ETF | 922042858 | 1,115,546 | 0.13 | 18689.0 | |
| RYTM | UNCHANGED | RHYTHM PHARMACEUTICALS INC | COM | 76243J105 | 1,110,300 | 0.13 | 10000.0 |
| PG | UNCHANGED | PROCTER & GAMBLE CO | COM | 742718109 | 1,101,095 | 0.13 | 7509.0 |
| - | ISHARES TR | S&P SML 600 GWT | 464287887 | 1,005,339 | 0.11 | 5629.0 | |
| - | ISHARES TR | IBONDS DEC2026 | 46435GAA0 | 988,058 | 0.11 | 40778.0 | |
| - | EXXON MOBIL CORP | COM | 30231G102 | 901,115 | 0.1 | 6591.0 | |
| RTX | NEW | RTX CORPORATION | COM | 75513E101 | 866,307 | 0.1 | 4566.0 |
| WMT | REDUCED | WALMART INC | COM | 931142103 | 856,699 | 0.1 | 7564.0 |
| JNJ | ADDED | JOHNSON & JOHNSON | COM | 478160104 | 825,910 | 0.09 | 3252.0 |
| - | ISHARES TR | S&P MC 400VL ETF | 464287705 | 783,264 | 0.09 | 5302.0 | |
| AVGO | NEW | BROADCOM INC | COM | 11135F101 | 772,499 | 0.09 | 2045.0 |
| DUK | REDUCED | DUKE ENERGY CORP NEW | COM NEW | 26441C204 | 758,088 | 0.09 | 5989.0 |
| CAT | NEW | CATERPILLAR INC | COM | 149123101 | 686,861 | 0.08 | 645.0 |
| PSX | NEW | PHILLIPS 66 | COM | 718546104 | 680,257 | 0.08 | 4024.0 |
| COST | ADDED | COSTCO WHOLESALE CORPORATION | COM | 22160K105 | 675,773 | 0.08 | 722.0 |
| ETN | NEW | EATON CORP PLC | SHS | G29183103 | 653,668 | 0.07 | 1534.0 |
| ROK | UNCHANGED | ROCKWELL AUTOMATION INC | COM | 773903109 | 627,659 | 0.07 | 1268.0 |
| - | VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 | 604,367 | 0.07 | 2554.0 | |
| - | SPROTT ASSET MANAGEMENT LP | PHYSICAL GOLD AN | 85208R101 | 574,557 | 0.07 | 14282.0 | |
| - | VANGUARD INDEX FDS | REAL ESTATE ETF | 922908553 | 553,266 | 0.06 | 5737.0 | |
| MRK | ADDED | MERCK & CO INC | COM | 58933Y105 | 551,779 | 0.06 | 4294.0 |
| GOOGL | UNCHANGED | ALPHABET INC | CAP STK CL C | 02079K107 | 550,841 | 0.06 | 1559.0 |
| JPM | ADDED | JPMORGAN CHASE & CO | COM | 46625H100 | 527,700 | 0.06 | 1612.0 |
| - | CORNING INC | COM | 219350105 | 518,012 | 0.06 | 2028.0 | |
| MU | NEW | MICRON TECHNOLOGY INC | COM | 595112103 | 486,083 | 0.06 | 421.0 |
| - | KINDER MORGAN INC DEL | COM | 49456B101 | 483,869 | 0.06 | 15135.0 | |
| - | INTERNATIONAL BUSINESS MACHS | COM | 459200101 | 483,834 | 0.06 | 1721.0 | |
| - | CAPITAL GRP FIXED INCM ETF T | CORE PLUS INCM | 14020Y102 | 474,937 | 0.05 | 21307.0 | |
| - | SPROTT ASSET MANAGEMENT LP | PHYSICAL GOLD TR | 85207H104 | 462,416 | 0.05 | 15327.0 | |
| - | SCHWAB STRATEGIC TR | US AGGREGATE B | 808524839 | 444,420 | 0.05 | 19214.0 | |
| AMGN | UNCHANGED | AMGEN INC | COM | 031162100 | 443,934 | 0.05 | 1226.0 |
| - | SCHWAB STRATEGIC TR | US LCAP GR ETF | 808524300 | 426,984 | 0.05 | 12618.0 | |
| - | SPDR GOLD TR | GOLD SHS | 78463V107 | 426,216 | 0.05 | 1157.0 | |
| LLY | REDUCED | ELI LILLY & CO | COM | 532457108 | 425,140 | 0.05 | 354.0 |
| - | ISHARES TR | CORE S&P US GWT | 464287671 | 423,142 | 0.05 | 2250.0 | |
| - | SPDR SERIES TRUST | SPDR S&P 500 ESG | 78468R531 | 419,676 | 0.05 | 5755.0 | |
| NVDA | ADDED | NVIDIA CORPORATION | COM | 67066G104 | 418,390 | 0.05 | 2091.0 |
| - | TEXAS INSTRS INC | COM | 882508104 | 406,809 | 0.05 | 1365.0 | |
| ABT | ADDED | ABBOTT LABORATORIES | COM | 002824100 | 398,445 | 0.05 | 4391.0 |
| - | ISHARES TR | BROAD USD HIGH | 46435U853 | 391,487 | 0.04 | 10575.0 | |
| - | DIMENSIONAL ETF TRUST | INTL SMALL CAP E | 25434V773 | 390,859 | 0.04 | 11158.0 | |
| CVX | REDUCED | CHEVRON CORPORATION | COM | 166764100 | 381,525 | 0.04 | 2302.0 |
| DOV | NEW | DOVER CORP | COM | 260003108 | 375,078 | 0.04 | 1672.0 |
| - | INVESCO EXCHANGE TRADED FD T | S&P500 EQL WGT | 46137V357 | 366,059 | 0.04 | 1720.0 | |
| GIS | ADDED | GENERAL MILLS INC | COM | 370334104 | 363,324 | 0.04 | 10440.0 |
| - | ISHARES TR | MSCI USA QLT FCT | 46432F339 | 344,505 | 0.04 | 1570.0 | |
| - | VANGUARD INTL EQUITY INDEX F | ALLWRLD EX US | 922042775 | 330,478 | 0.04 | 3946.0 | |
| - | ISHARES TR | SHRT NAT MUN ETF | 464288158 | 329,776 | 0.04 | 3097.0 | |
| - | SPACE EXPLORATION TECHN CORP | CLASS A COM STK | 84615Q103 | 316,262 | 0.04 | 1851.0 | |
| - | DIMENSIONAL ETF TRUST | US SMALL CAP ETF | 25434V815 | 315,269 | 0.04 | 8128.0 | |
| HSY | UNCHANGED | HERSHEY CO | COM | 427866108 | 309,845 | 0.04 | 1766.0 |
| - | ISHARES TR | RUSSELL 3000 ETF | 464287689 | 308,287 | 0.04 | 723.0 | |
| - | WELLS FARGO & CO | COM | 949746101 | 297,504 | 0.03 | 3600.0 | |
| NFLX | NEW | NETFLIX INC. | COM | 64110L106 | 296,167 | 0.03 | 4148.0 |
| - | VANGUARD INDEX FDS | SML CP GRW ETF | 922908595 | 285,620 | 0.03 | 781.0 | |
| - | ISHARES TR | RUS 2000 VAL ETF | 464287630 | 279,818 | 0.03 | 1265.0 | |
| - | UNITED PARCEL SVCS INC | CL B | 911312106 | 268,535 | 0.03 | 2498.0 | |
| - | SCHWAB STRATEGIC TR | INTL EQTY ETF | 808524805 | 265,006 | 0.03 | 9567.0 | |
| - | VANGUARD INTL EQUITY INDEX F | TT WRLD ST ETF | 922042742 | 264,403 | 0.03 | 1685.0 | |
| - | AERCAP HOLDINGS NV | SHS | N00985106 | 262,987 | 0.03 | 1804.0 | |
| PFE | NEW | PFIZER INC | COM | 717081103 | 262,267 | 0.03 | 10892.0 |
| - | SPDR SERIES TRUST | ST STR USD ETF | 78468R515 | 261,908 | 0.03 | 10295.0 | |
| - | FIRST TR EXCH TRADED FD III | SHRT DUR MNG MUN | 33739P830 | 253,993 | 0.03 | 12706.0 | |
| - | DIMENSIONAL ETF TRUST | INTL CORE EQT MK | 25434V203 | 250,220 | 0.03 | 6066.0 | |
| - | SELECT SECTOR SPDR TR | ST STR TECHN ETF | 81369Y803 | 248,496 | 0.03 | 1304.0 | |
| - | ISHARES TR | RUS 1000 VAL ETF | 464287598 | 246,153 | 0.03 | 1015.0 | |
| PEP | NEW | PEPSICO INC | COM | 713448108 | 243,178 | 0.03 | 1796.0 |
| MS | NEW | MORGAN STANLEY | COM NEW | 617446448 | 238,515 | 0.03 | 1141.0 |
| DAL | NEW | DELTA AIR LINES INC | COM NEW | 247361702 | 237,232 | 0.03 | 2533.0 |
| - | GE AEROSPACE | COM NEW | 369604301 | 237,110 | 0.03 | 634.0 | |
| - | US BANCORP | COM NEW | 902973304 | 232,419 | 0.03 | 3848.0 | |
| - | SCHWAB STRATEGIC TR | US LRG CAP ETF | 808524201 | 227,118 | 0.03 | 7717.0 | |
| - | ISHARES TR | CORE S&P SCP ETF | 464287804 | 225,876 | 0.03 | 1523.0 | |
| - | VANGUARD SCOTTSDALE FDS | SHRT TRM CORP BD | 92206C409 | 222,117 | 0.03 | 2811.0 | |
| - | ISHARES TR | CORE S&P MCP ETF | 464287507 | 217,990 | 0.02 | 2827.0 | |
| WPM | UNCHANGED | WHEATON PRECIOUS METALS CORP | COM | 962879102 | 212,191 | 0.02 | 1889.0 |
| - | ISHARES TR | EAFE VALUE ETF | 464288877 | 209,288 | 0.02 | 2734.0 | |
| - | LOWES COS INC | COM | 548661107 | 208,862 | 0.02 | 947.0 | |
| SGC | UNCHANGED | SUPERIOR GROUP OF CO INC | COM | 868358102 | 157,335 | 0.02 | 11992.0 |
| MPT | UNCHANGED | MEDICAL PROPERTIES TRUST INC | COM | 58463J304 | 92,400 | 0.01 | 20000.0 |
| TTRX | NEW | TURN THERAPEUTICS INC | COM | 90021W105 | 73,000 | 0.01 | 10000.0 |
| BEATW | UNCHANGED | HEARTBEAM INC | COM | 42238H108 | 54,591 | 0.01 | 72788.0 |
Quarterly portfolios
| Period | Filed | Value ($) | Positions | Vol % | Beta | Max DD % |
|---|---|---|---|---|---|---|
| 2026-06-30 | 2026-08-07 | 878,508,954 | 133 | 0.52216 | 0.02395 | 1.175533 |
| 2026-03-31 | 2026-05-12 | 760,793,759 | 109 | 0.382253 | 0.015883 | 0.855731 |
| 2025-12-31 | 2026-02-04 | 719,323,370 | 100 | 0.385271 | 0.017016 | 0.834366 |
| 2025-09-30 | 2025-11-06 | 698,783,175 | 104 | 0.394624 | 0.017622 | 0.853511 |
| 2025-03-31 | 2025-05-05 | 582,525,363 | 96 | 0.429413 | 0.018246 | 0.987893 |
| 2024-12-31 | 2025-02-03 | 583,287,886 | 96 | 0.415902 | 0.018358 | 0.92016 |