Kelly Financial Services LLC
CIK 0002023336
Annualised vol
7.025274%
Beta
0.28307
HHI
468.873485
Top-10 weight
53.075017%
VaR 95%
0.649981%
VaR 99%
1.253804%
Max drawdown
12.912209%
Matched value
27.978213%
Returns of reported holdings
Loading returns…
Position changes vs prior quarter
What the latest 13F shows bought and sold against the quarter before, by share count.
| Ticker | Change | Shares now | Shares before | Share change % | Value now ($) |
|---|---|---|---|---|---|
| BLK | ADDED | 2,379,099 | 2,127,526 | 11.82% | 102,936,872 |
| SHW | ADDED | 13,945 | 13,920 | 0.18% | 4,801,626 |
| AAPL | ADDED | 14,919 | 14,891 | 0.19% | 4,316,845 |
| MSFT | REDUCED | 4,306 | 4,637 | -7.14% | 1,606,211 |
| RTX | ADDED | 7,380 | 7,345 | 0.48% | 1,400,258 |
| GOOGL | REDUCED | 3,529 | 3,541 | -0.34% | 1,255,526 |
| AMZN | REDUCED | 5,005 | 5,127 | -2.38% | 1,193,006 |
| KLAC | ADDED | 3,027 | 303 | 899.01% | 913,192 |
| NVDA | REDUCED | 4,053 | 4,357 | -6.98% | 811,018 |
| JNJ | REDUCED | 2,882 | 2,883 | -0.03% | 731,908 |
| HD | ADDED | 1,903 | 1,865 | 2.04% | 671,212 |
| LMT | REDUCED | 1,271 | 1,325 | -4.08% | 647,358 |
| JPM | REDUCED | 1,864 | 2,102 | -11.32% | 610,041 |
| TSLA | ADDED | 1,365 | 1,351 | 1.04% | 574,251 |
| CVX | ADDED | 3,361 | 3,335 | 0.78% | 557,073 |
| ROK | ADDED | 996 | 993 | 0.3% | 493,054 |
| ORCL | ADDED | 2,903 | 2,885 | 0.62% | 425,383 |
| COP | ADDED | 3,998 | 3,965 | 0.83% | 415,634 |
| ABBV | REDUCED | 1,549 | 1,550 | -0.06% | 389,874 |
| INTC | NEW | 2,543 | - | - | 355,033 |
| VZ | ADDED | 8,216 | 8,162 | 0.66% | 347,845 |
| WMT | REDUCED | 3,038 | 3,039 | -0.03% | 344,140 |
| PM | ADDED | 1,883 | 1,718 | 9.6% | 340,603 |
| V | ADDED | 932 | 931 | 0.11% | 319,606 |
| T | ADDED | 13,891 | 13,473 | 3.1% | 287,537 |
| PG | ADDED | 1,945 | 1,929 | 0.83% | 285,227 |
| META | ADDED | 506 | 391 | 29.41% | 284,874 |
| COST | REDUCED | 301 | 314 | -4.14% | 281,737 |
| SNA | ADDED | 681 | 671 | 1.49% | 273,914 |
| AMGN | ADDED | 751 | 741 | 1.35% | 271,934 |
| PANW | NEW | 784 | - | - | 267,442 |
| PLD | ADDED | 1,918 | 1,899 | 1.0% | 259,861 |
| TMO | ADDED | 489 | 488 | 0.2% | 244,982 |
| ADI | NEW | 614 | - | - | 243,843 |
| NVS | UNCHANGED | 1,529 | 1,529 | 0.0% | 239,550 |
| TER | NEW | 495 | - | - | 239,449 |
| SIVR | UNCHANGED | 4,095 | 4,095 | 0.0% | 230,222 |
| MCD | REDUCED | 842 | 983 | -14.34% | 227,530 |
| ETN | REDUCED | 520 | 564 | -7.8% | 221,659 |
| GD | ADDED | 618 | 616 | 0.32% | 218,882 |
| PAYX | ADDED | 2,215 | 2,176 | 1.79% | 217,789 |
| MS | NEW | 968 | - | - | 202,292 |
| PEP | CLOSED OUT | 0 | 1,680 | -100.0% | 0 |
Holdings (latest quarter)
| Ticker | Change | Issuer | Class | CUSIP | Value ($) | Weight % | Shares |
|---|---|---|---|---|---|---|---|
| - | ISHARES TR | CORE S&P500 ETF | 464287200 | 70,829,307 | 15.16 | 94579.0 | |
| BLK | ADDED | BLACKROCK ETF TRUST | ISHA IN CTRY ETF | 09290C764 | 33,169,445 | 7.1 | 906269.0 |
| - | ISHARES TR | S&P 500 GRWT ETF | 464287309 | 25,603,705 | 5.48 | 186168.0 | |
| BLK | ADDED | BLACKROCK ETF TRUST | ISHARES US EQUIT | 09290C103 | 24,249,548 | 5.19 | 356559.0 |
| - | ISHARES TR | S&P 500 VAL ETF | 464287408 | 20,890,563 | 4.47 | 92005.0 | |
| - | BLACKROCK ETF TRUST II | ISHA FLEX IN ETF | 092528603 | 18,147,060 | 3.88 | 346715.0 | |
| - | ISHARES TR | US TREAS BD ETF | 46429B267 | 14,724,681 | 3.15 | 646386.0 | |
| BLK | ADDED | BLACKROCK ETF TRUST | ISHA I IN TE ETF | 09290C780 | 14,159,094 | 3.03 | 268572.0 |
| - | ISHARES TR | 10-20 YR TRS ETF | 464288653 | 13,219,217 | 2.83 | 131731.0 | |
| - | SCHWAB STRATEGIC TR | INT-TRM U.S TRES | 808524854 | 12,996,354 | 2.78 | 527022.0 | |
| - | ISHARES TR | MBS ETF | 464288588 | 12,085,628 | 2.59 | 127863.0 | |
| - | ISHARES TR | INVT GRAD SY ETF | 46435G219 | 11,431,557 | 2.45 | 253415.0 | |
| - | ISHARES INC | CORE MSCI EMKT | 46434G103 | 11,184,702 | 2.39 | 135016.0 | |
| - | ISHARES TR | MSCI USA MMENTM | 46432F396 | 11,132,754 | 2.38 | 32473.0 | |
| BLK | ADDED | BLACKROCK ETF TRUST | ISHA SYST AL ETF | 09290C665 | 10,267,871 | 2.2 | 366056.0 |
| BLK | ADDED | BLACKROCK ETF TRUST | ISHA US THEM ETF | 09290C806 | 9,815,139 | 2.1 | 227677.0 |
| - | GLOBAL X FDS | DEFENSE TECH ETF | 37960A529 | 9,389,864 | 2.01 | 157258.0 | |
| - | BLACKROCK ETF TRUST II | ISHA GLO USD ETF | 092528835 | 9,035,202 | 1.93 | 179662.0 | |
| BLK | ADDED | BLACKROCK ETF TRUST | ISHA LA CORE ETF | 09290C855 | 8,224,526 | 1.76 | 163282.0 |
| - | ISHARES TR | LONG TERM MUNI | 46438G448 | 6,733,656 | 1.44 | 131465.0 | |
| - | JANUS DETROIT STR TR | HENDRSON AAA CL | 47103U845 | 6,524,635 | 1.4 | 129226.0 | |
| - | ISHARES TR | SYSTEMATIC BD ET | 46435U796 | 6,008,537 | 1.29 | 67728.0 | |
| - | BLACKROCK ETF TRUST II | ISHA SECU IN ETF | 092528819 | 5,853,709 | 1.25 | 117403.0 | |
| - | ISHARES TR | S&P 100 ETF | 464287101 | 5,465,307 | 1.17 | 14938.0 | |
| SHW | ADDED | SHERWIN WILLIAMS CO | COM | 824348106 | 4,801,626 | 1.03 | 13945.0 |
| - | ISHARES TR | INVT GRD CORP BD | 46436E288 | 4,340,865 | 0.93 | 180681.0 | |
| AAPL | ADDED | APPLE INC | COM | 037833100 | 4,316,845 | 0.92 | 14919.0 |
| - | ISHARES GOLD TR | ISHARES NEW | 464285204 | 4,038,631 | 0.86 | 53485.0 | |
| - | ISHARES INC | EURO HIGH YIELD | 464286210 | 3,621,432 | 0.78 | 67238.0 | |
| - | VANECK ETF TRUST | JP MRGAN EM LOC | 92189H300 | 3,538,175 | 0.76 | 138426.0 | |
| - | ISHARES TR | EAFE VALUE ETF | 464288877 | 3,386,397 | 0.72 | 44238.0 | |
| - | ISHARES TR | CORE S&P TTL STK | 464287150 | 3,370,535 | 0.72 | 20518.0 | |
| BLK | ADDED | BLACKROCK ETF TRUST | ISHARES US LARG | 09290C863 | 2,794,208 | 0.6 | 82596.0 |
| - | J P MORGAN EXCHANGE TRADED F | EQUITY PREMIUM | 46641Q332 | 2,725,475 | 0.58 | 48256.0 | |
| - | ISHARES TR | U.S. TECH ETF | 464287721 | 2,292,457 | 0.49 | 9089.0 | |
| - | ISHARES TR | MSCI USA QLT FCT | 46432F339 | 2,280,366 | 0.49 | 10392.0 | |
| - | STATE STR SPDR S&P 500 ETF T | TR UNIT | 78462F103 | 1,938,099 | 0.41 | 2595.0 | |
| - | FRANKLIN TEMPLETON ETF TR | INTL COR DIV TIL | 35473P108 | 1,897,686 | 0.41 | 44422.0 | |
| - | INDEPENDENT BK CORP MASS | COM | 453836108 | 1,738,976 | 0.37 | 20771.0 | |
| - | ISHARES TR | CORE UNIVRSL USD | 46434V613 | 1,698,606 | 0.36 | 36806.0 | |
| MSFT | REDUCED | MICROSOFT CORP | COM | 594918104 | 1,606,211 | 0.34 | 4306.0 |
| - | APPLIED MATLS INC | COM | 038222105 | 1,590,035 | 0.34 | 2199.0 | |
| - | DIREXION SHARES ETF TRUST | DA 500 BU 3X ETF | 25459W862 | 1,502,990 | 0.32 | 5553.0 | |
| RTX | ADDED | RTX CORPORATION | COM | 75513E101 | 1,400,258 | 0.3 | 7380.0 |
| - | INVESCO EXCH TRADED FD TR II | PURBTA 0 5 YR | 46138E495 | 1,298,601 | 0.28 | 50618.0 | |
| AMZN | REDUCED | AMAZON COM INC | COM | 023135106 | 1,193,006 | 0.26 | 5005.0 |
| - | ISHARES TR | IBOXX INV CP ETF | 464287242 | 929,881 | 0.2 | 8526.0 | |
| KLAC | ADDED | KLA CORP | COM NEW | 482480100 | 913,192 | 0.2 | 3027.0 |
| - | ISHARES TR | CONV BD ETF | 46435G102 | 885,138 | 0.19 | 7271.0 | |
| - | ISHARES TR | A RATE CP BD ETF | 46429B291 | 833,311 | 0.18 | 17536.0 | |
| NVDA | REDUCED | NVIDIA CORPORATION | COM | 67066G104 | 811,018 | 0.17 | 4053.0 |
| - | EXXON MOBIL CORP | COM | 30231G102 | 789,423 | 0.17 | 5774.0 | |
| GOOGL | REDUCED | ALPHABET INC | CAP STK CL A | 02079K305 | 753,805 | 0.16 | 2109.0 |
| - | J P MORGAN EXCHANGE TRADED F | NASDAQ EQT PREM | 46654Q203 | 745,446 | 0.16 | 12129.0 | |
| JNJ | REDUCED | JOHNSON & JOHNSON | COM | 478160104 | 731,908 | 0.16 | 2882.0 |
| - | VANGUARD BD INDEX FDS | SHORT TRM BOND | 921937827 | 724,314 | 0.16 | 9297.0 | |
| HD | ADDED | HOME DEPOT INC | COM | 437076102 | 671,212 | 0.14 | 1903.0 |
| - | ISHARES TR | MSCI INTL VLU FT | 46435G409 | 652,973 | 0.14 | 15614.0 | |
| LMT | REDUCED | LOCKHEED MARTIN CORP | COM | 539830109 | 647,358 | 0.14 | 1271.0 |
| - | SSGA ACTIVE TR | STATE STREET US | 78470P408 | 636,066 | 0.14 | 9807.0 | |
| - | MARRIOTT INTL INC NEW | CL A | 571903202 | 623,998 | 0.13 | 1684.0 | |
| - | J P MORGAN EXCHANGE TRADED F | BETABUILDRS US | 46641Q399 | 619,373 | 0.13 | 4597.0 | |
| JPM | REDUCED | JPMORGAN CHASE & CO | COM | 46625H100 | 610,041 | 0.13 | 1864.0 |
| - | ISHARES TR | MORNINGSTAR VALU | 464288109 | 574,903 | 0.12 | 5679.0 | |
| TSLA | ADDED | TESLA INC | COM | 88160R101 | 574,251 | 0.12 | 1365.0 |
| - | DIREXION SHARES ETF TRUST | DA TE BU 3X ETF | 25459W102 | 567,705 | 0.12 | 2460.0 | |
| CVX | ADDED | CHEVRON CORPORATION | COM | 166764100 | 557,073 | 0.12 | 3361.0 |
| - | DIREXION SHARES ETF TRUST | DAI SEM BUL ETF | 25459W458 | 523,567 | 0.11 | 1963.0 | |
| GOOGL | REDUCED | ALPHABET INC | CAP STK CL C | 02079K107 | 501,721 | 0.11 | 1420.0 |
| ROK | ADDED | ROCKWELL AUTOMATION INC | COM | 773903109 | 493,054 | 0.11 | 996.0 |
| - | ISHARES TR | ISHARES SEMICDTR | 464287523 | 484,482 | 0.1 | 756.0 | |
| - | ISHARES TR | EAFE GRWTH ETF | 464288885 | 470,626 | 0.1 | 3783.0 | |
| - | SPDR INDEX SHS FDS | ST PORT MARK ETF | 78463X509 | 468,111 | 0.1 | 9040.0 | |
| - | TJX COS INC NEW | COM | 872540109 | 466,375 | 0.1 | 3078.0 | |
| - | VANGUARD INDEX FDS | GROWTH ETF | 922908736 | 464,411 | 0.1 | 5391.0 | |
| - | SPDR SERIES TRUST | ST STR SP AERO | 78464A631 | 464,004 | 0.1 | 1635.0 | |
| - | ISHARES TR | USD INV GRDE ETF | 464288620 | 460,743 | 0.1 | 8983.0 | |
| - | SPDR SERIES TRUST | ST STR SP600 SML | 78468R853 | 453,762 | 0.1 | 7868.0 | |
| - | VANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | 921943858 | 447,936 | 0.1 | 6287.0 | |
| - | ISHARES TR | MSCI USA MIN ETF | 46429B697 | 440,846 | 0.09 | 4570.0 | |
| - | ISHARES TR | RUS TP200 VL ETF | 464289420 | 427,221 | 0.09 | 4063.0 | |
| ORCL | ADDED | ORACLE CORP | COM | 68389X105 | 425,383 | 0.09 | 2903.0 |
| - | VANGUARD WORLD FD | INF TECH ETF | 92204A702 | 423,034 | 0.09 | 3539.0 | |
| - | CISCO SYS INC | COM | 17275R102 | 421,327 | 0.09 | 3587.0 | |
| COP | ADDED | CONOCOPHILLIPS | COM | 20825C104 | 415,634 | 0.09 | 3998.0 |
| - | SPDR SERIES TRUST | ST STR P500GRW | 78464A409 | 414,394 | 0.09 | 3483.0 | |
| ABBV | REDUCED | ABBVIE INC | COM | 00287Y109 | 389,874 | 0.08 | 1549.0 |
| - | ISHARES TR | RUS TP200 GR ETF | 464289438 | 388,276 | 0.08 | 1336.0 | |
| - | SPDR INDEX SHS FDS | ST STR PO EX ETF | 78463X889 | 383,179 | 0.08 | 7604.0 | |
| - | ISHARES TR | NATIONAL MUN ETF | 464288414 | 373,747 | 0.08 | 3473.0 | |
| - | ISHARES TR | RUS 1000 ETF | 464287622 | 363,518 | 0.08 | 888.0 | |
| INTC | NEW | INTEL CORP | COM | 458140100 | 355,033 | 0.08 | 2543.0 |
| VZ | ADDED | VERIZON COMMUNICATIONS INC | COM | 92343V104 | 347,845 | 0.07 | 8216.0 |
| - | VANGUARD INDEX FDS | VALUE ETF | 922908744 | 346,696 | 0.07 | 1591.0 | |
| WMT | REDUCED | WALMART INC | COM | 931142103 | 344,140 | 0.07 | 3038.0 |
| - | INVESCO QQQ TR | UNIT SER 1 | 46090E103 | 343,103 | 0.07 | 466.0 | |
| PM | ADDED | PHILIP MORRIS INTL INC | COM | 718172109 | 340,603 | 0.07 | 1883.0 |
| - | ISHARES TR | ISHS 5-10YR INVT | 464288638 | 327,662 | 0.07 | 6163.0 | |
| - | SSGA ACTIVE TR | ST STR SECTO ETF | 78470P507 | 326,700 | 0.07 | 12737.0 | |
| - | SPDR GOLD TR | GOLD SHS | 78463V107 | 326,508 | 0.07 | 886.0 | |
| V | ADDED | VISA INC | COM CL A | 92826C839 | 319,606 | 0.07 | 932.0 |
| - | ISHARES TR | 3 7 YR TREAS BD | 464288661 | 301,708 | 0.06 | 2569.0 | |
| - | INVESCO EXCHANGE TRADED FD T | S&P MDCP MOMNTUM | 46137V464 | 296,420 | 0.06 | 1742.0 | |
| - | ISHARES TR | RUS TOP 200 ETF | 464289446 | 291,127 | 0.06 | 1574.0 | |
| T | ADDED | AT&T INC | COM | 00206R102 | 287,537 | 0.06 | 13891.0 |
| PG | ADDED | PROCTER & GAMBLE CO | COM | 742718109 | 285,227 | 0.06 | 1945.0 |
| META | ADDED | META PLATFORMS INC | CL A | 30303M102 | 284,874 | 0.06 | 506.0 |
| - | ISHARES TR | CORE DIV GRWTH | 46434V621 | 284,377 | 0.06 | 3752.0 | |
| - | ISHARES TR | IBOXX HI YD ETF | 464288513 | 283,510 | 0.06 | 3545.0 | |
| COST | REDUCED | COSTCO WHOLESALE CORPORATION | COM | 22160K105 | 281,737 | 0.06 | 301.0 |
| SNA | ADDED | SNAP ON INC | COM | 833034101 | 273,914 | 0.06 | 681.0 |
| AMGN | ADDED | AMGEN INC | COM | 031162100 | 271,934 | 0.06 | 751.0 |
| - | BANK OF AMER CORP | COM | 060505104 | 269,925 | 0.06 | 4737.0 | |
| PANW | NEW | PALO ALTO NETWORKS INC | COM | 697435105 | 267,442 | 0.06 | 784.0 |
| - | VANECK ETF TRUST | IG FLOA RATE ETF | 92189F486 | 262,374 | 0.06 | 10245.0 | |
| PLD | ADDED | PROLOGIS INC. | COM | 74340W103 | 259,861 | 0.06 | 1918.0 |
| - | VANGUARD CHARLOTTE FDS | TOTAL INT BD ETF | 92203J407 | 258,222 | 0.06 | 5332.0 | |
| BLK | ADDED | BLACKROCK ETF TRUST | ISHARES DEFENSE | 09290C699 | 257,041 | 0.06 | 8088.0 |
| - | PUBLIC SVC ENTERPRISE GROUP | COM | 744573106 | 256,709 | 0.05 | 3163.0 | |
| TMO | ADDED | THERMO FISHER SCIENTIFIC INC | COM | 883556102 | 244,982 | 0.05 | 489.0 |
| ADI | NEW | ANALOG DEVICES INC | COM | 032654105 | 243,843 | 0.05 | 614.0 |
| - | J P MORGAN EXCHANGE TRADED F | ACTIVE GROWTH | 46654Q609 | 242,040 | 0.05 | 2455.0 | |
| - | VANECK ETF TRUST | SEMICONDUCTR ETF | 92189F676 | 240,129 | 0.05 | 366.0 | |
| NVS | UNCHANGED | NOVARTIS AG | SPONSORED ADR | 66987V109 | 239,550 | 0.05 | 1529.0 |
| TER | NEW | TERADYNE INC | COM | 880770102 | 239,449 | 0.05 | 495.0 |
| - | J P MORGAN EXCHANGE TRADED F | ACTIVE VALUE ETF | 46641Q167 | 237,460 | 0.05 | 2990.0 | |
| - | FIRST TR EXCHNG TRADED FD VI | VEST BUFFERED | 33740U778 | 232,884 | 0.05 | 7944.0 | |
| - | SPDR SERIES TRUST | STATE STRET SPDR | 78468R440 | 231,363 | 0.05 | 6921.0 | |
| SIVR | UNCHANGED | ABRDN SILVER ETF TRUST | PHYSCL SILVR SHS | 003264108 | 230,222 | 0.05 | 4095.0 |
| MCD | REDUCED | MCDONALDS CORP | COM | 580135101 | 227,530 | 0.05 | 842.0 |
| ETN | REDUCED | EATON CORP PLC | SHS | G29183103 | 221,659 | 0.05 | 520.0 |
| - | VANGUARD MUN BD FDS | TAX EXEMPT BD | 922907746 | 221,344 | 0.05 | 4376.0 | |
| - | ASML HLDG NV | N Y REGISTRY SHS | N07059210 | 220,858 | 0.05 | 111.0 | |
| - | ETF SER SOLUTIONS | US GLB JETS | 26922A842 | 220,563 | 0.05 | 6639.0 | |
| GD | ADDED | GENERAL DYNAMICS CORP | COM | 369550108 | 218,882 | 0.05 | 618.0 |
| PAYX | ADDED | PAYCHEX INC | COM | 704326107 | 217,789 | 0.05 | 2215.0 |
| - | SPDR SERIES TRUST | ST BLOO HIGH ETF | 78468R622 | 212,200 | 0.05 | 2202.0 | |
| - | SPDR SERIES TRUST | SST SPDR BLOOMBE | 78464A391 | 207,959 | 0.04 | 9941.0 | |
| - | UNION PAC CORP | COM | 907818108 | 205,082 | 0.04 | 754.0 | |
| MS | NEW | MORGAN STANLEY | COM NEW | 617446448 | 202,292 | 0.04 | 968.0 |
| - | GE AEROSPACE | COM NEW | 369604301 | 201,312 | 0.04 | 539.0 |
Quarterly portfolios
| Period | Filed | Value ($) | Positions | Vol % | Beta | Max DD % |
|---|---|---|---|---|---|---|
| 2026-06-30 | 2026-07-14 | 467,242,382 | 141 | 7.025274 | 0.28307 | 12.912209 |
| 2026-03-31 | 2026-04-13 | 413,885,776 | 128 | 6.292692 | 0.255093 | 11.593142 |
| 2025-12-31 | 2026-01-13 | 398,985,550 | 123 | 4.921105 | 0.205391 | 9.225228 |
| 2025-09-30 | 2025-10-15 | 386,152,108 | 114 | 4.890351 | 0.204981 | 9.172347 |
| 2025-03-31 | 2025-04-15 | 287,684,632 | 113 | 3.242992 | 0.143564 | 6.335638 |
| 2024-12-31 | 2025-01-16 | 277,343,817 | 114 | 3.157006 | 0.142 | 6.080121 |