NorthStar Asset Management LLC /NJ/
CIK 0002011587
Annualised vol
6.881092%
Beta
0.333353
HHI
451.530081
Top-10 weight
53.98313%
VaR 95%
0.654513%
VaR 99%
1.241182%
Max drawdown
10.549837%
Matched value
28.749869%
Returns of reported holdings
Loading returns…
Position changes vs prior quarter
What the latest 13F shows bought and sold against the quarter before, by share count.
| Ticker | Change | Shares now | Shares before | Share change % | Value now ($) |
|---|---|---|---|---|---|
| NVDA | REDUCED | 75,839 | 76,112 | -0.36% | 15,174,575 |
| AAPL | REDUCED | 29,044 | 29,289 | -0.84% | 8,404,216 |
| GOOGL | ADDED | 18,254 | 17,894 | 2.01% | 6,474,926 |
| AMZN | REDUCED | 16,107 | 16,203 | -0.59% | 3,838,942 |
| COST | REDUCED | 3,704 | 3,739 | -0.94% | 3,464,549 |
| LLY | ADDED | 2,587 | 2,446 | 5.76% | 3,103,145 |
| JPM | REDUCED | 9,326 | 9,351 | -0.27% | 3,052,538 |
| MSFT | ADDED | 7,913 | 7,792 | 1.55% | 2,951,821 |
| PANW | REDUCED | 7,239 | 7,941 | -8.84% | 2,468,644 |
| META | REDUCED | 3,745 | 3,868 | -3.18% | 2,109,339 |
| MU | REDUCED | 1,319 | 1,333 | -1.05% | 1,522,509 |
| JNJ | ADDED | 5,922 | 5,742 | 3.13% | 1,503,971 |
| PM | ADDED | 8,048 | 8,039 | 0.11% | 1,456,015 |
| CAT | REDUCED | 1,127 | 1,133 | -0.53% | 1,200,235 |
| AMD | ADDED | 1,988 | 1,980 | 0.4% | 1,154,849 |
| AVGO | REDUCED | 2,996 | 3,121 | -4.01% | 1,131,722 |
| MO | REDUCED | 13,215 | 13,281 | -0.5% | 950,832 |
| V | REDUCED | 2,659 | 3,014 | -11.78% | 912,423 |
| OKE | ADDED | 10,128 | 10,113 | 0.15% | 880,489 |
| ABBV | REDUCED | 3,204 | 3,273 | -2.11% | 806,186 |
| CVX | ADDED | 4,564 | 4,300 | 6.14% | 756,562 |
| MA | REDUCED | 1,062 | 1,233 | -13.87% | 545,565 |
| GS | REDUCED | 508 | 509 | -0.2% | 513,574 |
| TSLA | UNCHANGED | 1,106 | 1,106 | 0.0% | 465,184 |
| ENB | REDUCED | 8,180 | 8,208 | -0.34% | 443,420 |
| O | ADDED | 7,090 | 6,694 | 5.92% | 439,324 |
| VZ | ADDED | 10,171 | 9,625 | 5.67% | 430,638 |
| BX | REDUCED | 3,447 | 3,512 | -1.85% | 405,643 |
| AXP | ADDED | 1,097 | 1,096 | 0.09% | 371,156 |
| CRM | REDUCED | 2,319 | 3,027 | -23.39% | 363,239 |
| DUK | REDUCED | 2,775 | 2,998 | -7.44% | 351,277 |
| GEV | ADDED | 276 | 264 | 4.55% | 324,280 |
| SO | REDUCED | 3,347 | 3,357 | -0.3% | 320,314 |
| HD | REDUCED | 834 | 865 | -3.58% | 294,034 |
| BA | ADDED | 1,357 | 1,294 | 4.87% | 293,750 |
| WMT | ADDED | 2,339 | 2,333 | 0.26% | 264,886 |
| MCD | REDUCED | 953 | 957 | -0.42% | 257,592 |
| NEE | ADDED | 2,784 | 2,670 | 4.27% | 244,391 |
| MELI | REDUCED | 139 | 161 | -13.66% | 235,937 |
| MRVL | NEW | 740 | - | - | 220,439 |
| D | NEW | 3,103 | - | - | 211,886 |
| RVT | ADDED | 11,259 | 11,068 | 1.73% | 207,955 |
| MS | NEW | 983 | - | - | 205,401 |
| PFE | CLOSED OUT | 0 | 8,316 | -100.0% | 0 |
| FBTC | CLOSED OUT | 0 | 3,720 | -100.0% | 0 |
| RTX | CLOSED OUT | 0 | 1,396 | -100.0% | 0 |
| INTU | CLOSED OUT | 0 | 747 | -100.0% | 0 |
Holdings (latest quarter)
| Ticker | Change | Issuer | Class | CUSIP | Value ($) | Weight % | Shares |
|---|---|---|---|---|---|---|---|
| - | ISHARES TR | CORE S&P US GWT | 464287671 | 30,400,754 | 12.36 | 161629.0 | |
| - | GOLDMAN SACHS ETF TR | ACTIVEBETA US LG | 381430503 | 26,019,880 | 10.58 | 183381.0 | |
| NVDA | REDUCED | NVIDIA CORPORATION | COM | 67066G104 | 15,174,575 | 6.17 | 75839.0 |
| - | VANGUARD INDEX FDS | MCAP GR IDXVIP | 922908538 | 14,619,508 | 5.94 | 47729.0 | |
| - | VANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | 921943858 | 9,039,722 | 3.67 | 126873.0 | |
| AAPL | REDUCED | APPLE INC | COM | 037833100 | 8,404,216 | 3.42 | 29044.0 |
| - | ISHARES TR | MORNINGSTAR VALU | 464288109 | 7,634,177 | 3.1 | 75407.0 | |
| - | GOLDMAN SACHS ETF TR | ACCES TREASURY | 381430529 | 7,372,319 | 3.0 | 73605.0 | |
| - | ISHARES TR | MRGSTR SM CP GR | 464288604 | 7,344,682 | 2.99 | 112064.0 | |
| - | ISHARES TR | EAFE SML CP ETF | 464288273 | 6,795,604 | 2.76 | 82601.0 | |
| - | AMERICAN CENTY ETF TR | AVANTIS EMGMKT | 025072604 | 5,796,667 | 2.36 | 60075.0 | |
| - | ISHARES TR | CORE S&P500 ETF | 464287200 | 5,394,932 | 2.19 | 7204.0 | |
| - | VANGUARD INDEX FDS | GROWTH ETF | 922908736 | 5,394,373 | 2.19 | 62623.0 | |
| - | VANGUARD INDEX FDS | VALUE ETF | 922908744 | 5,047,890 | 2.05 | 23163.0 | |
| - | INVESCO QQQ TR | UNIT SER 1 | 46090E103 | 4,971,100 | 2.02 | 6751.0 | |
| GOOGL | ADDED | ALPHABET INC | CAP STK CL C | 02079K107 | 4,241,206 | 1.72 | 12004.0 |
| - | BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 | 4,135,723 | 1.68 | 8265.0 | |
| - | ISHARES INC | JP MRG EM CRP BD | 464286251 | 4,023,143 | 1.64 | 88130.0 | |
| AMZN | REDUCED | AMAZON COM INC | COM | 023135106 | 3,838,942 | 1.56 | 16107.0 |
| - | STATE STR SPDR S&P 500 ETF T | TR UNIT | 78462F103 | 3,500,836 | 1.42 | 4688.0 | |
| COST | REDUCED | COSTCO WHOLESALE CORPORATION | COM | 22160K105 | 3,464,549 | 1.41 | 3704.0 |
| LLY | ADDED | ELI LILLY & CO | COM | 532457108 | 3,103,145 | 1.26 | 2587.0 |
| JPM | REDUCED | JPMORGAN CHASE & CO | COM | 46625H100 | 3,052,538 | 1.24 | 9326.0 |
| MSFT | ADDED | MICROSOFT CORP | COM | 594918104 | 2,951,821 | 1.2 | 7913.0 |
| PANW | REDUCED | PALO ALTO NETWORKS INC | COM | 697435105 | 2,468,644 | 1.0 | 7239.0 |
| GOOGL | ADDED | ALPHABET INC | CAP STK CL A | 02079K305 | 2,233,720 | 0.91 | 6250.0 |
| - | ISHARES TR | CORE 80 20 ETF | 464289859 | 2,226,420 | 0.91 | 2194162.0 | |
| - | ISHARES TR | ISHARES SEMICDTR | 464287523 | 2,205,988 | 0.9 | 3443.0 | |
| META | REDUCED | META PLATFORMS INC | CL A | 30303M102 | 2,109,339 | 0.86 | 3745.0 |
| - | VANGUARD INDEX FDS | SML CP GRW ETF | 922908595 | 1,665,570 | 0.68 | 4554.0 | |
| - | INVESCO EXCH TRADED FD TR II | S&P INTL QULTY | 46138E214 | 1,658,426 | 0.67 | 37942.0 | |
| MU | REDUCED | MICRON TECHNOLOGY INC | COM | 595112103 | 1,522,509 | 0.62 | 1319.0 |
| JNJ | ADDED | JOHNSON & JOHNSON | COM | 478160104 | 1,503,971 | 0.61 | 5922.0 |
| PM | ADDED | PHILIP MORRIS INTL INC | COM | 718172109 | 1,456,015 | 0.59 | 8048.0 |
| - | VANGUARD INDEX FDS | SMALL CP ETF | 922908751 | 1,447,373 | 0.59 | 4775.0 | |
| - | ISHARES TR | 0-5YR HI YL CP | 46434V407 | 1,336,583 | 0.54 | 31516.0 | |
| - | ISHARES TR | CORE MSCI EAFE | 46432F842 | 1,262,203 | 0.51 | 13069.0 | |
| CAT | REDUCED | CATERPILLAR INC | COM | 149123101 | 1,200,235 | 0.49 | 1127.0 |
| AMD | ADDED | ADVANCED MICRO DEVICES INC | COM | 007903107 | 1,154,849 | 0.47 | 1988.0 |
| AVGO | REDUCED | BROADCOM INC | COM | 11135F101 | 1,131,722 | 0.46 | 2996.0 |
| - | VANGUARD INTL EQUITY INDEX F | FTSE EMR MKT ETF | 922042858 | 1,105,535 | 0.45 | 18521.0 | |
| MO | REDUCED | ALTRIA GROUP INC | COM | 02209S103 | 950,832 | 0.39 | 13215.0 |
| - | SCHWAB STRATEGIC TR | US LCAP GR ETF | 808524300 | 929,068 | 0.38 | 27455.0 | |
| - | SCHWAB STRATEGIC TR | US LCAP VA ETF | 808524409 | 916,055 | 0.37 | 26316.0 | |
| V | REDUCED | VISA INC | COM CL A | 92826C839 | 912,423 | 0.37 | 2659.0 |
| OKE | ADDED | ONEOK INC NEW | COM | 682680103 | 880,489 | 0.36 | 10128.0 |
| - | EXXON MOBIL CORP | COM | 30231G102 | 872,748 | 0.35 | 6383.0 | |
| ABBV | REDUCED | ABBVIE INC | COM | 00287Y109 | 806,186 | 0.33 | 3204.0 |
| - | PROFESIONALLY MANAGED PORTFO | AKRE FOCUS ETF | 74316P579 | 784,021 | 0.32 | 14740.0 | |
| CVX | ADDED | CHEVRON CORPORATION | COM | 166764100 | 756,562 | 0.31 | 4564.0 |
| - | IRON MTN INC DEL | COM | 46284V101 | 633,445 | 0.26 | 5015.0 | |
| - | PUBLIC SVC ENTERPRISE GROUP | COM | 744573106 | 595,185 | 0.24 | 7333.0 | |
| - | VANGUARD INDEX FDS | SM CP VAL ETF | 922908611 | 585,372 | 0.24 | 2409.0 | |
| - | ISHARES TR | MSCI ACWI ETF | 464288257 | 567,655 | 0.23 | 567655.0 | |
| - | SPDR SERIES TRUST | ST PORT HIGH ETF | 78468R606 | 552,729 | 0.22 | 23581.0 | |
| MA | REDUCED | MASTERCARD INCORPORATED | CL A | 57636Q104 | 545,565 | 0.22 | 1062.0 |
| - | WILLIAMS COS INC | COM | 969457100 | 539,495 | 0.22 | 7257.0 | |
| - | ALPS ETF TR | ALERIAN MLP | 00162Q452 | 522,538 | 0.21 | 10078.0 | |
| GS | REDUCED | GOLDMAN SACHS GROUP INC | COM | 38141G104 | 513,574 | 0.21 | 508.0 |
| - | AUTOMATIC DATA PROCESSING IN | COM | 053015103 | 499,568 | 0.2 | 2231.0 | |
| - | VANGUARD BD INDEX FDS | TOTAL BND MRKT | 921937835 | 471,756 | 0.19 | 47804.0 | |
| TSLA | UNCHANGED | TESLA INC | COM | 88160R101 | 465,184 | 0.19 | 1106.0 |
| - | MONOLITHIC PWR SYS INC | COM | 609839105 | 445,120 | 0.18 | 322.0 | |
| ENB | REDUCED | ENBRIDGE INC | COM | 29250N105 | 443,420 | 0.18 | 8180.0 |
| O | ADDED | REALTY INCOME CORP | COM | 756109104 | 439,324 | 0.18 | 7090.0 |
| VZ | ADDED | VERIZON COMMUNICATIONS INC | COM | 92343V104 | 430,638 | 0.18 | 10171.0 |
| - | ISHARES TR | NATIONAL MUN ETF | 464288414 | 424,669 | 0.17 | 3946.0 | |
| BX | REDUCED | BLACKSTONE INC | COM | 09260D107 | 405,643 | 0.16 | 3447.0 |
| AXP | ADDED | AMERICAN EXPRESS CO | COM | 025816109 | 371,156 | 0.15 | 1097.0 |
| - | APPLIED MATLS INC | COM | 038222105 | 368,730 | 0.15 | 510.0 | |
| - | MARSH & MCLENNAN COS INC | COM | 571748102 | 364,628 | 0.15 | 2188.0 | |
| CRM | REDUCED | SALESFORCE INC | COM | 79466L302 | 363,239 | 0.15 | 2319.0 |
| DUK | REDUCED | DUKE ENERGY CORP NEW | COM NEW | 26441C204 | 351,277 | 0.14 | 2775.0 |
| - | BANK OF AMER CORP | COM | 060505104 | 347,209 | 0.14 | 6094.0 | |
| GEV | ADDED | GE VERNOVA INC | COM | 36828A101 | 324,280 | 0.13 | 276.0 |
| SO | REDUCED | SOUTHERN CO | COM | 842587107 | 320,314 | 0.13 | 3347.0 |
| - | ISHARES TR | CORE INTL AGGR | 46435G672 | 309,587 | 0.13 | 6118.0 | |
| - | VANGUARD CHARLOTTE FDS | TOTAL INT BD ETF | 92203J407 | 294,111 | 0.12 | 6073.0 | |
| HD | REDUCED | HOME DEPOT INC | COM | 437076102 | 294,034 | 0.12 | 834.0 |
| BA | ADDED | BOEING CO | COM | 097023105 | 293,750 | 0.12 | 1357.0 |
| - | WP CAREY INC | COM | 92936U109 | 288,697 | 0.12 | 4038.0 | |
| - | GE AEROSPACE | COM NEW | 369604301 | 288,376 | 0.12 | 772.0 | |
| - | ISHARES TR | S&P 500 GRWT ETF | 464287309 | 269,918 | 0.11 | 1963.0 | |
| WMT | ADDED | WALMART INC | COM | 931142103 | 264,886 | 0.11 | 2339.0 |
| - | MARRIOTT INTL INC NEW | CL A | 571903202 | 264,090 | 0.11 | 713.0 | |
| MCD | REDUCED | MCDONALDS CORP | COM | 580135101 | 257,592 | 0.1 | 953.0 |
| - | VANGUARD BD INDEX FDS | SHORT TRM BOND | 921937827 | 253,863 | 0.1 | 3258.0 | |
| NEE | ADDED | NEXTERA ENERGY INC | COM | 65339F101 | 244,391 | 0.1 | 2784.0 |
| - | CROWDSTRIKE HLDGS INC | CL A | 22788C105 | 236,573 | 0.1 | 310.0 | |
| MELI | REDUCED | MERCADOLIBRE INC | COM | 58733R102 | 235,937 | 0.1 | 139.0 |
| - | UNITED PARCEL SVCS INC | CL B | 911312106 | 233,753 | 0.1 | 2174.0 | |
| - | CISCO SYS INC | COM | 17275R102 | 231,723 | 0.09 | 1973.0 | |
| - | ISHARES TR | RUS 2000 GRW ETF | 464287648 | 229,782 | 0.09 | 583.0 | |
| - | SCHWAB STRATEGIC TR | US LRG CAP ETF | 808524201 | 229,542 | 0.09 | 7800.0 | |
| - | ISHARES TR | RUS 2000 VAL ETF | 464287630 | 223,160 | 0.09 | 1009.0 | |
| MRVL | NEW | MARVELL TECHNOLOGY INC | COM | 573874104 | 220,439 | 0.09 | 740.0 |
| - | AMPHENOL CORP | CL A | 032095101 | 220,167 | 0.09 | 1249.0 | |
| D | NEW | DOMINION ENERGY INC | COM | 25746U109 | 211,886 | 0.09 | 3103.0 |
| - | AMERICAN ELEC PWR CO INC | COM | 025537101 | 209,666 | 0.09 | 1533.0 | |
| RVT | ADDED | ROYCE SMALL CAP TRUST INC | COM | 780910105 | 207,955 | 0.08 | 11259.0 |
| MS | NEW | MORGAN STANLEY | COM NEW | 617446448 | 205,401 | 0.08 | 983.0 |
| - | EATON VANCE TAX ADVT DIV INC | COM | 27828G107 | 204,790 | 0.08 | 7398.0 | |
| - | SELECT SECTOR SPDR TR | ST STR FINL ETF | 81369Y605 | 200,091 | 0.08 | 3732.0 | |
| - | ALLIANCEBERNSTEIN GLOBAL HIG | COM | 01879R106 | 197,740 | 0.08 | 19198.0 | |
| - | ISHARES TR | CORE S&P MCP ETF | 464287507 | 47,317 | 0.02 | 28937.0 | |
| - | ISHARES TR | CORE S&P SCP ETF | 464287804 | 32,132 | 0.01 | 28891.0 |
Quarterly portfolios
| Period | Filed | Value ($) | Positions | Vol % | Beta | Max DD % |
|---|---|---|---|---|---|---|
| 2026-06-30 | 2026-08-05 | 246,012,850 | 106 | 6.881092 | 0.333353 | 10.549837 |
| 2026-03-31 | 2026-05-08 | 207,070,075 | 96 | 6.953823 | 0.339088 | 10.768052 |
| 2025-12-31 | 2026-02-10 | 222,313,085 | 108 | 7.459696 | 0.362693 | 11.838307 |
| 2025-09-30 | 2025-11-07 | 208,803,094 | 99 | 7.609671 | 0.36848 | 12.297446 |
| 2025-03-31 | 2025-05-06 | 159,946,525 | 90 | 6.905948 | 0.338872 | 10.693664 |
| 2024-12-31 | 2025-01-23 | 156,999,805 | 85 | 8.002853 | 0.387692 | 12.549624 |