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HF Advisory Group, LLC

CIK 0001963169

Annualised vol
7.097374%
Beta
0.338663
HHI
110.637103
Top-10 weight
20.486896%
VaR 95%
0.623899%
VaR 99%
1.294938%
Max drawdown
14.083599%
Matched value
49.479016%

Returns of reported holdings

Loading returns…

Position changes vs prior quarter

What the latest 13F shows bought and sold against the quarter before, by share count.

TickerChangeShares nowShares beforeShare change %Value now ($)
GOOGL REDUCED 19,796 21,577 -8.25% 6,998,742
MSFT ADDED 17,237 16,494 4.5% 6,429,679
VZ ADDED 137,974 129,463 6.57% 5,841,825
JPM REDUCED 17,377 18,123 -4.12% 5,687,992
TRP REDUCED 81,661 83,668 -2.4% 5,413,335
AMZN REDUCED 21,117 22,690 -6.93% 5,033,026
KVUE ADDED 259,626 239,546 8.38% 4,961,449
SO ADDED 44,799 42,063 6.5% 4,287,700
BKNG ADDED 22,909 788 2807.23% 4,083,317
META ADDED 7,080 6,883 2.86% 3,988,153
RTX ADDED 20,712 17,992 15.12% 3,929,678
V ADDED 11,433 8,600 32.94% 3,922,599
PM ADDED 21,384 21,174 0.99% 3,868,601
KRC ADDED 102,793 97,752 5.16% 3,851,667
SCHW ADDED 41,262 38,372 7.53% 3,807,196
SHEL REDUCED 48,113 49,035 -1.88% 3,730,633
PEP ADDED 25,846 23,617 9.44% 3,499,454
NI ADDED 69,432 65,120 6.62% 3,301,483
MO ADDED 42,957 41,451 3.63% 3,090,761
AAPL REDUCED 10,525 10,796 -2.51% 3,045,572
NVDA ADDED 15,080 15,068 0.08% 3,017,367
GILD ADDED 23,463 20,919 12.16% 2,964,342
GIS ADDED 83,336 59,055 41.12% 2,900,078
DOC ADDED 130,432 119,490 9.16% 2,791,253
T ADDED 132,008 116,875 12.95% 2,732,553
LLY ADDED 2,246 1,968 14.13% 2,694,688
UL ADDED 43,377 35,800 21.16% 2,607,859
LYG ADDED 445,833 388,376 14.79% 2,599,207
PFE ADDED 102,378 94,014 8.9% 2,465,263
GD ADDED 6,753 6,372 5.98% 2,392,002
COP REDUCED 22,484 25,480 -11.76% 2,337,387
TSLA ADDED 5,027 4,997 0.6% 2,114,356
ADI REDUCED 5,176 6,345 -18.42% 2,056,006
BDX ADDED 12,398 9,666 28.26% 1,876,246
ORCL REDUCED 12,066 12,345 -2.26% 1,768,234
MDT ADDED 22,412 18,617 20.38% 1,753,291
CMCSA ADDED 69,989 65,376 7.06% 1,718,227
CRM ADDED 10,647 9,409 13.16% 1,667,959
SNY REDUCED 37,289 40,131 -7.08% 1,590,758
ENB ADDED 27,413 27,193 0.81% 1,486,050
NVS REDUCED 8,551 12,014 -28.82% 1,340,109
CAH ADDED 5,518 4,672 18.11% 1,310,847
TMO NEW 2,466 - - 1,236,354
MA ADDED 2,349 2,306 1.86% 1,206,722
AON ADDED 3,638 739 392.29% 1,206,688
OMC ADDED 16,299 16,003 1.85% 1,187,046
SBUX REDUCED 11,365 12,734 -10.75% 1,161,307
MCK REDUCED 1,516 2,191 -30.81% 1,145,774
AMRZ ADDED 21,325 5,038 323.28% 1,136,622
ADBE ADDED 5,529 4,735 16.77% 1,133,556
JNJ ADDED 4,322 4,167 3.72% 1,097,748
ECL ADDED 3,349 3,006 11.41% 933,012
LAMR ADDED 5,813 5,704 1.91% 906,767
AMGN ADDED 2,318 2,104 10.17% 839,421
KO ADDED 9,943 9,376 6.05% 808,010
WELL REDUCED 3,086 3,339 -7.58% 700,412
ADSK ADDED 3,486 3,383 3.04% 677,748
ABNB REDUCED 4,679 4,995 -6.33% 669,565
BA ADDED 3,076 2,971 3.53% 665,797
LMT ADDED 1,150 996 15.46% 586,243
MDLZ ADDED 9,563 9,481 0.86% 553,146
CVS ADDED 5,288 5,235 1.01% 547,029
SYK NEW 1,717 - - 540,702
CAT REDUCED 503 558 -9.86% 536,019
COR ADDED 1,833 1,659 10.49% 518,776
PANW UNCHANGED 1,441 1,441 0.0% 491,410
GSK ADDED 7,578 7,319 3.54% 397,235
D ADDED 5,127 5,106 0.41% 350,157
COST UNCHANGED 338 338 0.0% 316,358
MMM ADDED 1,846 1,704 8.33% 298,784
KHC ADDED 12,189 11,344 7.45% 287,889
UBER NEW 3,928 - - 283,445
HD ADDED 727 665 9.32% 256,412
TWLO NEW 1,073 - - 221,392
AMD NEW 353 - - 205,061
KMX CLOSED OUT 0 46,418 -100.0% 0
DEO CLOSED OUT 0 7,859 -100.0% 0
CVX CLOSED OUT 0 1,159 -100.0% 0

Holdings (latest quarter)

TickerChangeIssuerClassCUSIPValue ($)Weight %Shares
- ISHARES TR CORE DIV GRWTH 46434V621 10,343,163 3.2 136472.0
- ISHARES TR FALN ANGLS USD 46435G474 8,011,520 2.48 294108.0
- SPDR SERIES TRUST ST STR R1K LOWV 78468R804 6,875,921 2.13 37892.0
GOOGL REDUCED ALPHABET INC CAP STK CL C 02079K107 6,591,919 2.04 18657.0
MSFT ADDED MICROSOFT CORP COM 594918104 6,429,679 1.99 17237.0
- SPDR SERIES TRUST ST PORT HIGH ETF 78468R606 5,935,525 1.83 253222.0
VZ ADDED VERIZON COMMUNICATIONS INC COM 92343V104 5,841,825 1.81 137974.0
JPM REDUCED JPMORGAN CHASE & CO COM 46625H100 5,687,992 1.76 17377.0
TRP REDUCED TC ENERGY CORP COM 87807B107 5,413,335 1.67 81661.0
- PLAINS GP HLDGS L P LTD PARTNR INT A 72651A207 5,142,133 1.59 211872.0
AMZN REDUCED AMAZON COM INC COM 023135106 5,033,026 1.56 21117.0
- WELLS FARGO & CO COM 949746101 5,031,415 1.56 60883.0
- BERKSHIRE HATHAWAY INC DEL CL B NEW 084670702 4,965,870 1.54 9924.0
KVUE ADDED KENVUE INC COM 49177J102 4,961,449 1.53 259626.0
- DOUBLELINE ETF TRUST SHIL CAP U S ETF 25861R204 4,853,957 1.5 149640.0
- SPDR SERIES TRUST ST STR P500ETF 78464A854 4,647,866 1.44 52889.0
- APPLIED MATLS INC COM 038222105 4,466,763 1.38 6178.0
SO ADDED SOUTHERN CO COM 842587107 4,287,700 1.33 44799.0
- INVESCO QQQ TR UNIT SER 1 46090E103 4,166,117 1.29 5657.0
BKNG ADDED BOOKING HOLDINGS INC COM 09857L108 4,083,317 1.26 22909.0
META ADDED META PLATFORMS INC CL A 30303M102 3,988,153 1.23 7080.0
RTX ADDED RTX CORPORATION COM 75513E101 3,929,678 1.21 20712.0
V ADDED VISA INC COM CL A 92826C839 3,922,599 1.21 11433.0
PM ADDED PHILIP MORRIS INTL INC COM 718172109 3,868,601 1.2 21384.0
- TAIWAN SEMICONDUCTOR MANUFAC SPONSORED ADS 874039100 3,853,815 1.19 8069.0
KRC ADDED KILROY REALTY CORP COM 49427F108 3,851,667 1.19 102793.0
SCHW ADDED SCHWAB CHARLES CORP COM 808513105 3,807,196 1.18 41262.0
- SPDR SERIES TRUST ST STR CONV ETF 78464A359 3,751,198 1.16 34791.0
SHEL REDUCED SHELL PLC SPON ADS 780259305 3,730,633 1.15 48113.0
- VANGUARD WORLD FD MEGA CAP INDEX 921910873 3,720,380 1.15 13596.0
PEP ADDED PEPSICO INC COM 713448108 3,499,454 1.08 25846.0
- EXXON MOBIL CORP COM 30231G102 3,469,981 1.07 25380.0
- BRITISH AMERN TOB PLC SPONSORED ADR 110448107 3,403,675 1.05 55111.0
- TRUIST FINL CORP COM 89832Q109 3,361,264 1.04 67468.0
- ISHARES TR ESG AWR MSCI USA 46435G425 3,352,773 1.04 20485.0
NI ADDED NISOURCE INC COM 65473P105 3,301,483 1.02 69432.0
MO ADDED ALTRIA GROUP INC COM 02209S103 3,090,761 0.96 42957.0
AAPL REDUCED APPLE INC COM 037833100 3,045,572 0.94 10525.0
NVDA ADDED NVIDIA CORPORATION COM 67066G104 3,017,367 0.93 15080.0
- TEXAS INSTRS INC COM 882508104 2,973,384 0.92 9976.0
GILD ADDED GILEAD SCIENCES INC COM 375558103 2,964,342 0.92 23463.0
- VODAFONE GROUP PLC SPONSORED ADR 92857W308 2,911,227 0.9 220130.0
GIS ADDED GENERAL MILLS INC COM 370334104 2,900,078 0.9 83336.0
DOC ADDED HEALTHPEAK PROPERTIES INC COM 42250P103 2,791,253 0.86 130432.0
- VANGUARD WORLD FD INF TECH ETF 92204A702 2,755,650 0.85 23056.0
T ADDED AT&T INC COM 00206R102 2,732,553 0.84 132008.0
LLY ADDED ELI LILLY & CO COM 532457108 2,694,688 0.83 2246.0
- WISDOMTREE TR US MIDCAP DIVID 97717W505 2,643,779 0.82 46776.0
- ELEVANCE HEALTH INC FORMERLY COM 036752103 2,622,672 0.81 6781.0
UL ADDED UNILEVER PLC SPON ADR NEW 904767803 2,607,859 0.81 43377.0
LYG ADDED LLOYDS BANKING GROUP PLC SPONSORED ADR 539439109 2,599,207 0.8 445833.0
PFE ADDED PFIZER INC COM 717081103 2,465,263 0.76 102378.0
GD ADDED GENERAL DYNAMICS CORP COM 369550108 2,392,002 0.74 6753.0
COP REDUCED CONOCOPHILLIPS COM 20825C104 2,337,387 0.72 22484.0
- INVESCO EXCHANGE TRADED FD T S&P500 QUALITY 46137V241 2,301,453 0.71 25543.0
TSLA ADDED TESLA INC COM 88160R101 2,114,356 0.65 5027.0
- MARRIOTT INTL INC NEW CL A 571903202 2,102,832 0.65 5674.0
ADI REDUCED ANALOG DEVICES INC COM 032654105 2,056,006 0.64 5176.0
- PACER FDS TR US CASH COWS 100 69374H881 1,883,711 0.58 30285.0
BDX ADDED BECTON DICKINSON & CO COM 075887109 1,876,246 0.58 12398.0
- SPDR SERIES TRUST ST STR R1K LOWV 78468R754 1,815,821 0.56 12693.0
ORCL REDUCED ORACLE CORP COM 68389X105 1,768,234 0.55 12066.0
- IQVIA HLDGS INC COM 46266C105 1,757,336 0.54 9095.0
MDT ADDED MEDTRONIC PLC SHS G5960L103 1,753,291 0.54 22412.0
- ISHARES TR RUSEL 2500 ETF 46435G268 1,744,388 0.54 19037.0
CMCSA ADDED COMCAST CORP NEW CL A 20030N101 1,718,227 0.53 69989.0
- SPDR SERIES TRUST ST STR AGGRE ETF 78464A649 1,704,129 0.53 66776.0
- WISDOMTREE TR FLOATNG RAT TREA 97717Y527 1,689,746 0.52 33560.0
CRM ADDED SALESFORCE INC COM 79466L302 1,667,959 0.52 10647.0
- SPDR SERIES TRUST ST STR SP400VAL 78464A839 1,662,552 0.51 17529.0
- FIDELITY COVINGTON TRUST MSCI RL EST ETF 316092857 1,612,569 0.5 55036.0
SNY REDUCED SANOFI SA SPONSORED ADR 80105N105 1,590,758 0.49 37289.0
- ISHARES TR MRGSTR MD CP GRW 464288307 1,499,899 0.46 15258.0
ENB ADDED ENBRIDGE INC COM 29250N105 1,486,050 0.46 27413.0
- STATE STR SPDR S&P 500 ETF T TR UNIT 78462F103 1,480,073 0.46 1982.0
- VANGUARD INDEX FDS GROWTH ETF 922908736 1,470,145 0.45 17067.0
- INTERNATIONAL FLAVORS&FRAGRA COM 459506101 1,413,825 0.44 17847.0
- ISHARES TR ESG AW MSCI EAFE 46435G516 1,400,890 0.43 13626.0
- WISDOMTREE TR DYNAMIC INTL EQT 97717X263 1,360,937 0.42 29470.0
NVS REDUCED NOVARTIS AG SPONSORED ADR 66987V109 1,340,109 0.41 8551.0
CAH ADDED CARDINAL HEALTH INC COM 14149Y108 1,310,847 0.41 5518.0
- GLOBAL X FDS NASDAQ 100 COVER 37954Y483 1,274,364 0.39 69146.0
TMO NEW THERMO FISHER SCIENTIFIC INC COM 883556102 1,236,354 0.38 2466.0
MA ADDED MASTERCARD INCORPORATED CL A 57636Q104 1,206,722 0.37 2349.0
AON ADDED AON PLC SHS CL A G0403H108 1,206,688 0.37 3638.0
- SPDR SERIES TRUST ST STR R2K LOWV 78468R887 1,194,611 0.37 7591.0
OMC ADDED OMNICOM GROUP INC COM 681919106 1,187,046 0.37 16299.0
- FERGUSON ENTERPRISES INC COMMON STOCK NEW 31488V107 1,186,663 0.37 5000.0
- UNITED PARCEL SVCS INC CL B 911312106 1,182,244 0.37 10997.0
SBUX REDUCED STARBUCKS CORP COM 855244109 1,161,307 0.36 11365.0
- PIMCO DYNAMIC INCOME FD SHS 72201Y101 1,157,775 0.36 69328.0
MCK REDUCED MCKESSON CORP COM 58155Q103 1,145,774 0.35 1516.0
- WISDOMTREE TR YIELD ENHANCED 97717Y808 1,140,315 0.35 24096.0
AMRZ ADDED AMRIZE LTD SHS H2927K103 1,136,622 0.35 21325.0
ADBE ADDED ADOBE INC COM 00724F101 1,133,556 0.35 5529.0
JNJ ADDED JOHNSON & JOHNSON COM 478160104 1,097,748 0.34 4322.0
- CHECK POINT SOFTWARE TECH LT ORD M22465104 1,096,521 0.34 8343.0
- JANUS DETROIT STR TR HENDERSN CAP ETF 47103U100 1,038,864 0.32 11164.0
- DISNEY WALT CO COM 254687106 1,021,887 0.32 10617.0
- ISHARES TR U.S. FINLS ETF 464287788 976,127 0.3 7655.0
- VANGUARD STAR FDS VG TL INTL STK F 921909768 966,704 0.3 11308.0
- VANGUARD WHITEHALL FDS INTL HIGH ETF 921946794 957,548 0.3 9751.0
- WASTE MGMT INC DEL COM 94106L109 946,482 0.29 4246.0
ECL ADDED ECOLAB INC COM 278865100 933,012 0.29 3349.0
- VANGUARD INDEX FDS MCAP VL IDXVIP 922908512 923,265 0.29 4673.0
LAMR ADDED LAMAR ADVERTISING CO CL A 512816109 906,767 0.28 5813.0
- QUALCOMM INC COM 747525103 870,324 0.27 4710.0
AMGN ADDED AMGEN INC COM 031162100 839,421 0.26 2318.0
- WILLIAMS COS INC COM 969457100 831,714 0.26 11188.0
KO ADDED COCA COLA CO COM 191216100 808,010 0.25 9943.0
- VANGUARD INDEX FDS TOTAL STK MKT 922908769 786,493 0.24 2125.0
- INTERCONTINENTAL EXCHANGE IN COM 45866F104 765,147 0.24 6215.0
- BANK OF NY MELLON CORP COM 064058100 736,442 0.23 5093.0
- FIRST TR EXCHANGE-TRADED FD FINLS ALPHADEX 33734X135 736,417 0.23 11790.0
WELL REDUCED WELLTOWER INC COM 95040Q104 700,412 0.22 3086.0
- SPDR SERIES TRUST ST STR P500VAL 78464A508 692,081 0.21 11384.0
ADSK ADDED AUTODESK INC COM 052769106 677,748 0.21 3486.0
- FIRST TR EXCHANGE-TRADED FD DJ INTERNT IDX 33733E302 675,036 0.21 2550.0
ABNB REDUCED AIRBNB INC COM CL A 009066101 669,565 0.21 4679.0
BA ADDED BOEING CO COM 097023105 665,797 0.21 3076.0
- AIR PRODUCTS AND CHEMICALS I COM 009158106 654,944 0.2 2234.0
- MASCO CORP COM 574599106 647,193 0.2 7954.0
- VANGUARD WORLD FD HEALTH CAR ETF 92204A504 632,410 0.2 2115.0
- ISHARES TR CRE U S REIT ETF 464288521 615,353 0.19 9260.0
- AMERICAN ELEC PWR CO INC COM 025537101 598,064 0.18 4371.0
- VEEVA SYS INC CL A COM 922475108 595,235 0.18 3354.0
LMT ADDED LOCKHEED MARTIN CORP COM 539830109 586,243 0.18 1150.0
- VANECK ETF TRUST SEMICONDUCTR ETF 92189F676 570,237 0.18 870.0
- ACCENTURE PLC IRELAND SHS CLASS A G1151C101 561,349 0.17 4511.0
MDLZ ADDED MONDELEZ INTL INC CL A 609207105 553,146 0.17 9563.0
CVS ADDED CVS HEALTH CORP COM 126650100 547,029 0.17 5288.0
- AMPLIFY ETF TR CWP ENHANCED DIV 032108409 546,497 0.17 11958.0
SYK NEW STRYKER CORPORATION COM 863667101 540,702 0.17 1717.0
CAT REDUCED CATERPILLAR INC COM 149123101 536,019 0.17 503.0
COR ADDED CENCORA INC COM 03073E105 518,776 0.16 1833.0
PANW UNCHANGED PALO ALTO NETWORKS INC COM 697435105 491,410 0.15 1441.0
- FORD MTR CO COM 345370860 461,116 0.14 33174.0
- ISHARES TR ISHARES SEMICDTR 464287523 436,997 0.14 682.0
- SELECT SECTOR SPDR TR ST STR DISCR ETF 81369Y407 423,868 0.13 3614.0
GOOGL REDUCED ALPHABET INC CAP STK CL A 02079K305 406,823 0.13 1139.0
- ETFIS SER TR I VIRTUS NEWFLEET 26923G707 400,726 0.12 17461.0
- SPDR SERIES TRUST ST STR SP CAPMKT 78464A771 400,593 0.12 2721.0
GSK ADDED GSK PLC SPONSORED ADR 37733W204 397,235 0.12 7578.0
- PACER FDS TR GLOBL CASH ETF 69374H709 395,531 0.12 9134.0
- SPDR SERIES TRUST ST STR SP600GRWO 78464A201 360,303 0.11 3024.0
D ADDED DOMINION ENERGY INC COM 25746U109 350,157 0.11 5127.0
- INVESCO EXCHANGE TRADED FD T FINL PFD ETF 46137V621 348,759 0.11 25438.0
- SPDR SERIES TRUST ST LONG BD ETF 78464A367 345,371 0.11 15418.0
COST UNCHANGED COSTCO WHOLESALE CORPORATION COM 22160K105 316,358 0.1 338.0
- FIRST TR EXCHANGE-TRADED FD NY ARCA BIOTECH 33733E203 314,819 0.1 1270.0
MMM ADDED 3M CO COM 88579Y101 298,784 0.09 1846.0
- VANGUARD INTL EQUITY INDEX F ALLWRLD EX US 922042775 296,568 0.09 3541.0
- SPDR SERIES TRUST ST STR SP AERO 78464A631 288,193 0.09 1015.0
KHC ADDED KRAFT HEINZ CO COM 500754106 287,889 0.09 12189.0
UBER NEW UBER TECHNOLOGIES INC COM 90353T100 283,445 0.09 3928.0
HD ADDED HOME DEPOT INC COM 437076102 256,412 0.08 727.0
- WISDOMTREE TR YIELD ENHANCD US 97717X511 254,111 0.08 5844.0
- CLOROX CO DEL COM 189054109 252,154 0.08 2642.0
- VANGUARD BD INDEX FDS INTERMED TERM 921937819 252,017 0.08 3286.0
- ISHARES TR PFD AND INCM SEC 464288687 248,697 0.08 8157.0
- ISHARES TR JPMORGAN USD EMG 464288281 242,757 0.08 2517.0
- VALERO ENERGY CORP COM 91913Y100 223,683 0.07 859.0
TWLO NEW TWILIO INC CL A 90138F102 221,392 0.07 1073.0
- TELEFONAKTIEBOLAGET LM ERICS ADR B SEK 10 294821608 205,439 0.06 18425.0
- ISHARES TR ULTRA SHORT DUR 46434V878 205,175 0.06 4056.0
AMD NEW ADVANCED MICRO DEVICES INC COM 007903107 205,061 0.06 353.0
- CORNERSTONE STRATEGIC INVEST COM 21924B302 192,658 0.06 25484.0
- CORNERSTONE TOTAL RETURN FD COM 21924U300 142,016 0.04 19779.0

Quarterly portfolios

PeriodFiledValue ($)PositionsVol %BetaMax DD %
2026-06-30 2026-07-09 323,489,762 168 7.097374 0.338663 14.083599
2026-03-31 2026-04-21 293,445,146 166 7.221904 0.342718 14.435384
2025-12-31 2026-01-23 286,637,473 168 7.247351 0.351712 14.0953
2025-09-30 2025-10-06 272,322,424 166 7.412155 0.360589 14.224331
2025-03-31 2025-04-10 228,845,659 160 7.523497 0.363818 14.721284
2024-12-31 2025-01-15 217,554,647 159 7.911112 0.389118 15.026944