Holland Advisory Services, Inc.
CIK 0001890183
Annualised vol
3.108376%
Beta
0.146339
HHI
1429.109616
Top-10 weight
79.594554%
VaR 95%
0.273374%
VaR 99%
0.546239%
Max drawdown
5.898562%
Matched value
17.515777%
Returns of reported holdings
Loading returns…
Position changes vs prior quarter
What the latest 13F shows bought and sold against the quarter before, by share count.
| Ticker | Change | Shares now | Shares before | Share change % | Value now ($) |
|---|---|---|---|---|---|
| AAPL | REDUCED | 7,524 | 7,652 | -1.67% | 2,177,287 |
| MSFT | REDUCED | 3,302 | 3,322 | -0.6% | 1,231,581 |
| PM | REDUCED | 6,711 | 6,972 | -3.74% | 1,214,116 |
| JPM | REDUCED | 3,663 | 3,862 | -5.15% | 1,199,155 |
| DELL | REDUCED | 2,731 | 2,834 | -3.63% | 1,178,332 |
| CAT | UNCHANGED | 865 | 865 | 0.0% | 920,966 |
| WMT | REDUCED | 6,866 | 6,993 | -1.82% | 777,653 |
| MCD | ADDED | 2,523 | 2,496 | 1.08% | 682,065 |
| NVDA | ADDED | 3,252 | 2,017 | 61.23% | 650,771 |
| JNJ | ADDED | 2,430 | 2,429 | 0.04% | 617,175 |
| MO | UNCHANGED | 7,710 | 7,710 | 0.0% | 554,769 |
| PG | ADDED | 3,742 | 3,740 | 0.05% | 548,714 |
| AMGN | REDUCED | 1,354 | 1,472 | -8.02% | 490,457 |
| MDLZ | ADDED | 7,723 | 7,708 | 0.19% | 446,689 |
| CVX | ADDED | 2,689 | 2,627 | 2.36% | 445,764 |
| BRO | ADDED | 6,442 | 6,427 | 0.23% | 413,262 |
| HUBB | UNCHANGED | 767 | 767 | 0.0% | 401,152 |
| V | ADDED | 906 | 825 | 9.82% | 310,695 |
| MRK | UNCHANGED | 2,360 | 2,360 | 0.0% | 303,304 |
| INTC | NEW | 2,057 | - | - | 287,180 |
| TRV | UNCHANGED | 860 | 860 | 0.0% | 283,903 |
| CCL | REDUCED | 9,036 | 10,437 | -13.42% | 258,146 |
| MMM | UNCHANGED | 1,586 | 1,586 | 0.0% | 256,806 |
| AMZN | NEW | 876 | - | - | 208,786 |
| FBTC | CLOSED OUT | 0 | 17,060 | -100.0% | 0 |
| CMCSA | CLOSED OUT | 0 | 7,411 | -100.0% | 0 |
| SO | CLOSED OUT | 0 | 2,381 | -100.0% | 0 |
| RIO | CLOSED OUT | 0 | 2,309 | -100.0% | 0 |
Holdings (latest quarter)
| Ticker | Change | Issuer | Class | CUSIP | Value ($) | Weight % | Shares |
|---|---|---|---|---|---|---|---|
| - | ISHARES TR | CORE S&P500 ETF | 464287200 | 23,479,810 | 25.93 | 31353.0 | |
| - | ISHARES TR | CORE S&P MCP ETF | 464287507 | 20,268,116 | 22.39 | 262847.0 | |
| - | ISHARES TR | CORE S&P SCP ETF | 464287804 | 11,368,593 | 12.56 | 76654.0 | |
| - | FIDELITY COVINGTON TRUST | INT VL FCT ETF | 316092717 | 7,095,269 | 7.84 | 184197.0 | |
| - | VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 | 2,800,274 | 3.09 | 7567.0 | |
| AAPL | REDUCED | APPLE INC | COM | 037833100 | 2,177,287 | 2.4 | 7524.0 |
| MSFT | REDUCED | MICROSOFT CORP | COM | 594918104 | 1,231,581 | 1.36 | 3302.0 |
| - | VANECK ETF TRUST | SEMICONDUCTR ETF | 92189F676 | 1,230,450 | 1.36 | 1876.0 | |
| PM | REDUCED | PHILIP MORRIS INTL INC | COM | 718172109 | 1,214,116 | 1.34 | 6711.0 |
| JPM | REDUCED | JPMORGAN CHASE & CO | COM | 46625H100 | 1,199,155 | 1.32 | 3663.0 |
| DELL | REDUCED | DELL TECHNOLOGIES INC | CL C | 24703L202 | 1,178,332 | 1.3 | 2731.0 |
| - | ISHARES TR | RUS MD CP GR ETF | 464287481 | 1,177,680 | 1.3 | 8044.0 | |
| - | ISHARES TR | CORE MSCI EAFE | 46432F842 | 1,063,959 | 1.18 | 11016.0 | |
| CAT | UNCHANGED | CATERPILLAR INC | COM | 149123101 | 920,966 | 1.02 | 865.0 |
| WMT | REDUCED | WALMART INC | COM | 931142103 | 777,653 | 0.86 | 6866.0 |
| MCD | ADDED | MCDONALDS CORP | COM | 580135101 | 682,065 | 0.75 | 2523.0 |
| - | EXXON MOBIL CORP | COM | 30231G102 | 676,080 | 0.75 | 4945.0 | |
| NVDA | ADDED | NVIDIA CORPORATION | COM | 67066G104 | 650,771 | 0.72 | 3252.0 |
| JNJ | ADDED | JOHNSON & JOHNSON | COM | 478160104 | 617,175 | 0.68 | 2430.0 |
| - | VANGUARD INDEX FDS | VALUE ETF | 922908744 | 612,186 | 0.68 | 2809.0 | |
| MO | UNCHANGED | ALTRIA GROUP INC | COM | 02209S103 | 554,769 | 0.61 | 7710.0 |
| PG | ADDED | PROCTER & GAMBLE CO | COM | 742718109 | 548,714 | 0.61 | 3742.0 |
| - | ISHARES TR | S&P 500 GRWT ETF | 464287309 | 516,449 | 0.57 | 3755.0 | |
| AMGN | REDUCED | AMGEN INC | COM | 031162100 | 490,457 | 0.54 | 1354.0 |
| - | CISCO SYS INC | COM | 17275R102 | 477,588 | 0.53 | 4066.0 | |
| MDLZ | ADDED | MONDELEZ INTL INC | CL A | 609207105 | 446,689 | 0.49 | 7723.0 |
| CVX | ADDED | CHEVRON CORPORATION | COM | 166764100 | 445,764 | 0.49 | 2689.0 |
| - | ISHARES TR | RUS MDCP VAL ETF | 464287473 | 441,983 | 0.49 | 2685.0 | |
| BRO | ADDED | BROWN & BROWN INC | COM | 115236101 | 413,262 | 0.46 | 6442.0 |
| HUBB | UNCHANGED | HUBBELL INC | COM | 443510607 | 401,152 | 0.44 | 767.0 |
| - | ISHARES TR | RUS 2000 GRW ETF | 464287648 | 356,401 | 0.39 | 905.0 | |
| - | VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 | 354,930 | 0.39 | 1500.0 | |
| - | VANGUARD INDEX FDS | SM CP VAL ETF | 922908611 | 345,604 | 0.38 | 1422.0 | |
| - | SELECT SECTOR SPDR TR | ST STR FINL ETF | 81369Y605 | 341,496 | 0.38 | 6370.0 | |
| - | PINNACLE WEST CAP CORP | COM | 723484101 | 318,432 | 0.35 | 2976.0 | |
| V | ADDED | VISA INC | COM CL A | 92826C839 | 310,695 | 0.34 | 906.0 |
| MRK | UNCHANGED | MERCK & CO INC | COM | 58933Y105 | 303,304 | 0.33 | 2360.0 |
| - | INTERNATIONAL BUSINESS MACHS | COM | 459200101 | 288,101 | 0.32 | 1025.0 | |
| INTC | NEW | INTEL CORP | COM | 458140100 | 287,180 | 0.32 | 2057.0 |
| TRV | UNCHANGED | TRAVELERS COMPANIES INC | COM | 89417E109 | 283,903 | 0.31 | 860.0 |
| - | INVESCO QQQ TR | UNIT SER 1 | 46090E103 | 261,585 | 0.29 | 355.0 | |
| CCL | REDUCED | CARNIVAL CORP LTD | COMMON SHARES | G2004J103 | 258,146 | 0.29 | 9036.0 |
| MMM | UNCHANGED | 3M CO | COM | 88579Y101 | 256,806 | 0.28 | 1586.0 |
| - | BANK OF AMER CORP | COM | 060505104 | 251,319 | 0.28 | 4411.0 | |
| - | ISHARES TR | ISHARES SEMICDTR | 464287523 | 249,896 | 0.28 | 390.0 | |
| - | ISHARES TR | S&P MC 400VL ETF | 464287705 | 240,298 | 0.27 | 1627.0 | |
| - | DISNEY WALT CO | COM | 254687106 | 240,026 | 0.27 | 2494.0 | |
| - | STATE STR SPDR DOW JONES IND | UT SER 1 | 78467X109 | 224,423 | 0.25 | 430.0 | |
| AMZN | NEW | AMAZON COM INC | COM | 023135106 | 208,786 | 0.23 | 876.0 |
Quarterly portfolios
| Period | Filed | Value ($) | Positions | Vol % | Beta | Max DD % |
|---|---|---|---|---|---|---|
| 2026-06-30 | 2026-07-13 | 90,539,676 | 49 | 3.108376 | 0.146339 | 5.898562 |
| 2026-03-31 | 2026-04-07 | 74,646,680 | 47 | 3.209467 | 0.148667 | 6.440652 |
| 2025-12-31 | 2026-01-12 | 74,110,465 | 45 | 3.17794 | 0.149439 | 6.265275 |
| 2025-09-30 | 2025-10-14 | 72,809,728 | 45 | 3.329204 | 0.156505 | 6.798134 |
| 2025-03-31 | 2025-04-11 | 65,918,475 | 43 | 2.990011 | 0.137942 | 6.286937 |
| 2024-12-31 | 2025-01-15 | 76,593,675 | 45 | 2.609984 | 0.122507 | 5.340429 |