Heritage Investment Group, Inc.
CIK 0001876811
Annualised vol
1.028862%
Beta
0.051024
HHI
606.406027
Top-10 weight
68.576461%
VaR 95%
0.095688%
VaR 99%
0.188945%
Max drawdown
1.613834%
Matched value
5.307353%
Returns of reported holdings
Loading returns…
Position changes vs prior quarter
What the latest 13F shows bought and sold against the quarter before, by share count.
| Ticker | Change | Shares now | Shares before | Share change % | Value now ($) |
|---|---|---|---|---|---|
| AAPL | ADDED | 19,397 | 17,433 | 11.27% | 5,612,596 |
| GOOGL | ADDED | 8,281 | 6,041 | 37.08% | 2,941,623 |
| LLY | ADDED | 2,239 | 2,214 | 1.13% | 2,685,508 |
| AVGO | ADDED | 6,834 | 6,025 | 13.43% | 2,581,717 |
| MSFT | REDUCED | 5,824 | 5,972 | -2.48% | 2,172,394 |
| NVDA | ADDED | 10,742 | 10,671 | 0.67% | 2,149,395 |
| COHR | REDUCED | 4,197 | 4,297 | -2.33% | 1,655,591 |
| JPM | UNCHANGED | 4,852 | 4,852 | 0.0% | 1,588,205 |
| AMGN | UNCHANGED | 4,265 | 4,265 | 0.0% | 1,544,442 |
| AMZN | ADDED | 5,611 | 5,015 | 11.88% | 1,337,326 |
| JNJ | REDUCED | 4,413 | 4,416 | -0.07% | 1,120,883 |
| ORCL | ADDED | 7,186 | 6,923 | 3.8% | 1,053,108 |
| ALL | UNCHANGED | 3,755 | 3,755 | 0.0% | 893,465 |
| INTC | UNCHANGED | 5,928 | 5,928 | 0.0% | 827,741 |
| ABBV | UNCHANGED | 3,068 | 3,068 | 0.0% | 772,032 |
| IBIT | UNCHANGED | 21,828 | 21,828 | 0.0% | 726,654 |
| RTX | UNCHANGED | 3,693 | 3,693 | 0.0% | 700,673 |
| PG | ADDED | 4,717 | 4,696 | 0.45% | 691,771 |
| HD | UNCHANGED | 1,767 | 1,767 | 0.0% | 623,186 |
| TSLA | ADDED | 1,416 | 818 | 73.11% | 595,570 |
| AXP | ADDED | 1,752 | 1,750 | 0.11% | 592,614 |
| COST | UNCHANGED | 622 | 622 | 0.0% | 581,862 |
| MA | REDUCED | 1,072 | 1,105 | -2.99% | 550,409 |
| BWXT | UNCHANGED | 2,549 | 2,549 | 0.0% | 496,163 |
| META | ADDED | 860 | 857 | 0.35% | 484,565 |
| NEE | ADDED | 4,877 | 4,451 | 9.57% | 428,054 |
| V | REDUCED | 1,199 | 1,374 | -12.74% | 411,402 |
| WMT | REDUCED | 3,528 | 3,530 | -0.06% | 399,579 |
| CAT | UNCHANGED | 356 | 356 | 0.0% | 379,104 |
| SNN | UNCHANGED | 13,146 | 13,146 | 0.0% | 378,736 |
| PEP | REDUCED | 2,381 | 2,473 | -3.72% | 322,396 |
| ANET | NEW | 1,862 | - | - | 316,317 |
| KO | ADDED | 3,843 | 3,842 | 0.03% | 312,283 |
| HSY | REDUCED | 1,667 | 1,711 | -2.57% | 292,499 |
| MCD | REDUCED | 1,021 | 1,068 | -4.4% | 276,007 |
| ABT | REDUCED | 3,033 | 3,299 | -8.06% | 275,214 |
| MMM | REDUCED | 1,676 | 1,758 | -4.66% | 271,361 |
| PANW | NEW | 757 | - | - | 258,152 |
| CARR | NEW | 3,430 | - | - | 251,616 |
| CVX | REDUCED | 1,437 | 1,438 | -0.07% | 238,197 |
| SO | UNCHANGED | 2,445 | 2,445 | 0.0% | 234,011 |
| MU | NEW | 183 | - | - | 211,539 |
| SGMOQ | NEW | 10,000 | - | - | 539 |
| T | CLOSED OUT | 0 | 8,108 | -100.0% | 0 |
| SCHW | CLOSED OUT | 0 | 2,163 | -100.0% | 0 |
| HON | CLOSED OUT | 0 | 1,072 | -100.0% | 0 |
Holdings (latest quarter)
| Ticker | Change | Issuer | Class | CUSIP | Value ($) | Weight % | Shares |
|---|---|---|---|---|---|---|---|
| - | DIMENSIONAL ETF TRUST | US COR EQU 2 ETF | 25434V708 | 101,765,136 | 13.67 | 2294074.0 | |
| - | ISHARES TR | CORE S&P500 ETF | 464287200 | 81,745,037 | 10.98 | 109155.0 | |
| - | ISHARES TR | SHRT NAT MUN ETF | 464288158 | 58,719,134 | 7.89 | 551509.0 | |
| - | ISHARES TR | GLOBAL REIT ETF | 46434V647 | 48,286,255 | 6.49 | 1748235.0 | |
| - | DIMENSIONAL ETF TRUST | US MKTWIDE VALUE | 25434V724 | 46,024,942 | 6.18 | 836665.0 | |
| - | VANGUARD MUN BD FDS | TAX EXEMPT BD | 922907746 | 43,871,419 | 5.89 | 867367.0 | |
| - | DIMENSIONAL ETF TRUST | US EQUI MARK ETF | 25434V401 | 41,213,116 | 5.54 | 502967.0 | |
| - | DIMENSIONAL ETF TRUST | US SMALL CAP ETF | 25434V500 | 35,666,948 | 4.79 | 433167.0 | |
| - | DIMENSIONAL ETF TRUST | US CORE EQT MKT | 25434V104 | 29,971,088 | 4.03 | 579824.0 | |
| - | DIMENSIONAL ETF TRUST | EMERGING MKTS CO | 25434V732 | 23,237,850 | 3.12 | 571797.0 | |
| - | ISHARES TR | RUS 1000 ETF | 464287622 | 23,083,925 | 3.1 | 56371.0 | |
| - | ISHARES TR | CORE S&P SCP ETF | 464287804 | 21,576,056 | 2.9 | 145479.0 | |
| - | DIMENSIONAL ETF TRUST | INTL CORE EQUITY | 25434V799 | 19,773,261 | 2.66 | 530683.0 | |
| - | ISHARES TR | CORE MSCI INTL | 46435G326 | 14,425,356 | 1.94 | 162064.0 | |
| - | DIMENSIONAL ETF TRUST | US COR EQU 1 ETF | 25434V625 | 13,341,670 | 1.79 | 162743.0 | |
| - | VANGUARD SCOTTSDALE FDS | VNG RUS2000IDX | 92206C664 | 10,297,482 | 1.38 | 84809.0 | |
| - | VANGUARD INTL EQUITY INDEX F | TT WRLD ST ETF | 922042742 | 9,833,295 | 1.32 | 62652.0 | |
| - | DIMENSIONAL ETF TRUST | SHOR DUR FIX ETF | 25434V864 | 9,370,908 | 1.26 | 196249.0 | |
| - | DIMENSIONAL ETF TRUST | CORE FIXE IN ETF | 25434V872 | 8,218,935 | 1.1 | 194715.0 | |
| - | STATE STR SPDR S&P 500 ETF T | TR UNIT | 78462F103 | 6,092,339 | 0.82 | 8158.0 | |
| AAPL | ADDED | APPLE INC | COM | 037833100 | 5,612,596 | 0.75 | 19397.0 |
| - | VANGUARD WORLD FD | INF TECH ETF | 92204A702 | 3,529,187 | 0.47 | 29528.0 | |
| - | BERKSHIRE HATHAWAY INC DEL | CL A | 084670108 | 2,995,400 | 0.4 | 4.0 | |
| LLY | ADDED | ELI LILLY & CO | COM | 532457108 | 2,685,508 | 0.36 | 2239.0 |
| - | DIMENSIONAL ETF TRUST | EMGR CRE EQT MNG | 25434V302 | 2,684,862 | 0.36 | 66771.0 | |
| AVGO | ADDED | BROADCOM INC | COM | 11135F101 | 2,581,717 | 0.35 | 6834.0 |
| - | VANGUARD INDEX FDS | S&P 500 ETF SHS | 922908363 | 2,414,137 | 0.32 | 3515.0 | |
| - | BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 | 2,406,876 | 0.32 | 4810.0 | |
| - | DIMENSIONAL ETF TRUST | US TARGETED VLU | 25434V609 | 2,252,667 | 0.3 | 32227.0 | |
| - | VANGUARD TAX-MANAGED FDS | VAN FTSE DEV MKT | 921943858 | 2,208,679 | 0.3 | 30999.0 | |
| MSFT | REDUCED | MICROSOFT CORP | COM | 594918104 | 2,172,394 | 0.29 | 5824.0 |
| NVDA | ADDED | NVIDIA CORPORATION | COM | 67066G104 | 2,149,395 | 0.29 | 10742.0 |
| - | ISHARES TR | 0-5 YR TIPS ETF | 46429B747 | 1,983,480 | 0.27 | 19415.0 | |
| - | DIMENSIONAL ETF TRUST | INTL CORE EQT MK | 25434V203 | 1,896,758 | 0.25 | 45982.0 | |
| - | STATE STR SPDR DOW JONES IND | UT SER 1 | 78467X109 | 1,817,917 | 0.24 | 3480.0 | |
| COHR | REDUCED | COHERENT CORP | COM | 19247G107 | 1,655,591 | 0.22 | 4197.0 |
| JPM | UNCHANGED | JPMORGAN CHASE & CO | COM | 46625H100 | 1,588,205 | 0.21 | 4852.0 |
| AMGN | UNCHANGED | AMGEN INC | COM | 031162100 | 1,544,442 | 0.21 | 4265.0 |
| GOOGL | ADDED | ALPHABET INC | CAP STK CL C | 02079K107 | 1,540,872 | 0.21 | 4361.0 |
| - | VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 | 1,505,328 | 0.2 | 4068.0 | |
| GOOGL | ADDED | ALPHABET INC | CAP STK CL A | 02079K305 | 1,400,751 | 0.19 | 3920.0 |
| - | ISHARES TR | RUS 1000 GRW ETF | 464287614 | 1,394,700 | 0.19 | 11232.0 | |
| AMZN | ADDED | AMAZON COM INC | COM | 023135106 | 1,337,326 | 0.18 | 5611.0 |
| - | VANGUARD ADMIRAL FDS INC | MIDCP 400 GRTH | 921932869 | 1,243,884 | 0.17 | 8502.0 | |
| - | WEST PHARMACEUTICAL SVSC INC | COM | 955306105 | 1,210,548 | 0.16 | 3372.0 | |
| - | DIMENSIONAL ETF TRUST | GLOBAL REAL EST | 25434V658 | 1,186,988 | 0.16 | 40973.0 | |
| JNJ | REDUCED | JOHNSON & JOHNSON | COM | 478160104 | 1,120,883 | 0.15 | 4413.0 |
| - | VANGUARD ADMIRAL FDS INC | MIDCP 400 VAL | 921932844 | 1,091,878 | 0.15 | 9572.0 | |
| - | VANGUARD INDEX FDS | VALUE ETF | 922908744 | 1,089,374 | 0.15 | 4999.0 | |
| ORCL | ADDED | ORACLE CORP | COM | 68389X105 | 1,053,108 | 0.14 | 7186.0 |
| - | SCHWAB STRATEGIC TR | US LRG CAP ETF | 808524201 | 1,038,555 | 0.14 | 35289.0 | |
| - | ISHARES TR | NATIONAL MUN ETF | 464288414 | 997,960 | 0.13 | 9273.0 | |
| - | SPDR GOLD TR | GOLD SHS | 78463V107 | 961,840 | 0.13 | 2611.0 | |
| ALL | UNCHANGED | ALLSTATE CORP | COM | 020002101 | 893,465 | 0.12 | 3755.0 |
| INTC | UNCHANGED | INTEL CORP | COM | 458140100 | 827,741 | 0.11 | 5928.0 |
| - | TEVA PHARMACEUTICAL INDS LTD | SPONSORED ADS | 881624209 | 812,273 | 0.11 | 23975.0 | |
| - | VANGUARD INDEX FDS | SMALL CP ETF | 922908751 | 779,018 | 0.1 | 2570.0 | |
| ABBV | UNCHANGED | ABBVIE INC | COM | 00287Y109 | 772,032 | 0.1 | 3068.0 |
| - | INVESCO QQQ TR | UNIT SER 1 | 46090E103 | 754,810 | 0.1 | 1025.0 | |
| - | ACUITY INC | COM | 00508Y102 | 753,697 | 0.1 | 2001.0 | |
| - | ISHARES TR | DOW JONES US ETF | 464287846 | 746,254 | 0.1 | 4094.0 | |
| - | CASEYS GEN STORES INC | COM | 147528103 | 743,923 | 0.1 | 936.0 | |
| IBIT | UNCHANGED | ISHARES BITCOIN TRUST ETF | SHS BEN INT | 46438F101 | 726,654 | 0.1 | 21828.0 |
| - | CACI INTL INC | CL A | 127190304 | 724,539 | 0.1 | 1564.0 | |
| RTX | UNCHANGED | RTX CORPORATION | COM | 75513E101 | 700,673 | 0.09 | 3693.0 |
| PG | ADDED | PROCTER & GAMBLE CO | COM | 742718109 | 691,771 | 0.09 | 4717.0 |
| - | EXXON MOBIL CORP | COM | 30231G102 | 683,378 | 0.09 | 4998.0 | |
| - | CISCO SYS INC | COM | 17275R102 | 679,271 | 0.09 | 5783.0 | |
| - | UNION PAC CORP | COM | 907818108 | 678,022 | 0.09 | 2493.0 | |
| - | AUTOMATIC DATA PROCESSING IN | COM | 053015103 | 646,096 | 0.09 | 2885.0 | |
| - | VANGUARD WORLD FD | MEGA GRWTH IND | 921910816 | 642,886 | 0.09 | 7313.0 | |
| - | DIMENSIONAL ETF TRUST | INTERNATNAL VAL | 25434V807 | 633,332 | 0.09 | 11724.0 | |
| HD | UNCHANGED | HOME DEPOT INC | COM | 437076102 | 623,186 | 0.08 | 1767.0 |
| - | WELLS FARGO & CO | COM | 949746101 | 611,288 | 0.08 | 7397.0 | |
| - | ISHARES TR | RUSSELL 2000 ETF | 464287655 | 604,453 | 0.08 | 2012.0 | |
| TSLA | ADDED | TESLA INC | COM | 88160R101 | 595,570 | 0.08 | 1416.0 |
| AXP | ADDED | AMERICAN EXPRESS CO | COM | 025816109 | 592,614 | 0.08 | 1752.0 |
| COST | UNCHANGED | COSTCO WHOLESALE CORPORATION | COM | 22160K105 | 581,862 | 0.08 | 622.0 |
| - | AMERICAN CENTY ETF TR | US SML CP VALU | 025072877 | 569,155 | 0.08 | 4562.0 | |
| MA | REDUCED | MASTERCARD INCORPORATED | CL A | 57636Q104 | 550,409 | 0.07 | 1072.0 |
| - | ISHARES TR | ISHARES BIOTECH | 464287556 | 508,758 | 0.07 | 2675.0 | |
| BWXT | UNCHANGED | BWX TECHNOLOGIES INC | COM | 05605H100 | 496,163 | 0.07 | 2549.0 |
| META | ADDED | META PLATFORMS INC | CL A | 30303M102 | 484,565 | 0.07 | 860.0 |
| - | DIMENSIONAL ETF TRUST | US HIGH PROF ETF | 25434V831 | 477,292 | 0.06 | 11438.0 | |
| - | ISHARES TR | US AER DEF ETF | 464288760 | 455,919 | 0.06 | 1881.0 | |
| - | AMERICAN CENTY ETF TR | AVANTIS EMGMKT | 025072604 | 455,047 | 0.06 | 4716.0 | |
| - | AMPHENOL CORP | CL A | 032095101 | 432,337 | 0.06 | 2452.0 | |
| NEE | ADDED | NEXTERA ENERGY INC | COM | 65339F101 | 428,054 | 0.06 | 4877.0 |
| - | MARATHON PETE CORP | COM | 56585A102 | 421,500 | 0.06 | 1649.0 | |
| V | REDUCED | VISA INC | COM CL A | 92826C839 | 411,402 | 0.06 | 1199.0 |
| - | STATE STR SPDR S&P MIDCAP 40 | UTSER1 S&PDCRP | 78467Y107 | 404,421 | 0.05 | 575.0 | |
| - | VANGUARD INDEX FDS | GROWTH ETF | 922908736 | 401,068 | 0.05 | 4656.0 | |
| WMT | REDUCED | WALMART INC | COM | 931142103 | 399,579 | 0.05 | 3528.0 |
| - | VANGUARD WORLD FD | MATERIALS ETF | 92204A801 | 388,943 | 0.05 | 1700.0 | |
| CAT | UNCHANGED | CATERPILLAR INC | COM | 149123101 | 379,104 | 0.05 | 356.0 |
| SNN | UNCHANGED | SMITH & NEPHEW PLC | SPDN ADR NEW | 83175M205 | 378,736 | 0.05 | 13146.0 |
| - | WATERS CORP | COM | 941848103 | 375,415 | 0.05 | 1001.0 | |
| - | TOMPKINS FINL CORP | COM | 890110109 | 343,013 | 0.05 | 3629.0 | |
| - | QUANTA SVCS INC | COM | 74762E102 | 339,139 | 0.05 | 471.0 | |
| - | VANGUARD WORLD FD | INDUSTRIAL ETF | 92204A603 | 338,397 | 0.05 | 939.0 | |
| - | TAIWAN SEMICONDUCTOR MANUFAC | SPONSORED ADS | 874039100 | 330,956 | 0.04 | 693.0 | |
| - | SELECT SECTOR SPDR TR | ST STR TECHN ETF | 81369Y803 | 327,313 | 0.04 | 1718.0 | |
| PEP | REDUCED | PEPSICO INC | COM | 713448108 | 322,396 | 0.04 | 2381.0 |
| ANET | NEW | ARISTA NETWORKS INC | COM SHS | 040413205 | 316,317 | 0.04 | 1862.0 |
| KO | ADDED | COCA COLA CO | COM | 191216100 | 312,283 | 0.04 | 3843.0 |
| HSY | REDUCED | HERSHEY CO | COM | 427866108 | 292,499 | 0.04 | 1667.0 |
| - | APPLIED MATLS INC | COM | 038222105 | 280,867 | 0.04 | 388.0 | |
| - | ISHARES TR | CORE S&P TTL STK | 464287150 | 279,259 | 0.04 | 1700.0 | |
| MCD | REDUCED | MCDONALDS CORP | COM | 580135101 | 276,007 | 0.04 | 1021.0 |
| - | ISHARES TR | RUS MDCP VAL ETF | 464287473 | 275,435 | 0.04 | 1673.0 | |
| ABT | REDUCED | ABBOTT LABORATORIES | COM | 002824100 | 275,214 | 0.04 | 3033.0 |
| MMM | REDUCED | 3M CO | COM | 88579Y101 | 271,361 | 0.04 | 1676.0 |
| - | VANGUARD INTL EQUITY INDEX F | FTSE EUROPE ETF | 922042874 | 270,932 | 0.04 | 3060.0 | |
| - | VANGUARD INDEX FDS | LARGE CAP ETF | 922908637 | 270,657 | 0.04 | 787.0 | |
| - | BANK OF AMER CORP | COM | 060505104 | 265,242 | 0.04 | 4655.0 | |
| PANW | NEW | PALO ALTO NETWORKS INC | COM | 697435105 | 258,152 | 0.03 | 757.0 |
| - | AMERIPRISE FINL INC | COM | 03076C106 | 257,364 | 0.03 | 561.0 | |
| CARR | NEW | CARRIER GLOBAL CORPORATION | COM | 14448C104 | 251,616 | 0.03 | 3430.0 |
| - | AMERICAN TOWER CORP | COM | 03027X100 | 245,355 | 0.03 | 1500.0 | |
| - | WW GRAINGER INC | COM | 384802104 | 244,872 | 0.03 | 180.0 | |
| - | VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 | 244,428 | 0.03 | 1033.0 | |
| - | ISHARES TR | CORE S&P MCP ETF | 464287507 | 243,359 | 0.03 | 3156.0 | |
| - | INVESCO EXCHANGE TRADED FD T | RAFI US 1000 ETF | 46137V613 | 241,298 | 0.03 | 4466.0 | |
| CVX | REDUCED | CHEVRON CORPORATION | COM | 166764100 | 238,197 | 0.03 | 1437.0 |
| SO | UNCHANGED | SOUTHERN CO | COM | 842587107 | 234,011 | 0.03 | 2445.0 |
| - | INTERNATIONAL BUSINESS MACHS | COM | 459200101 | 219,584 | 0.03 | 781.0 | |
| - | ISHARES ETHEREUM TR | SHS | 46438R105 | 216,933 | 0.03 | 18245.0 | |
| - | GE AEROSPACE | COM NEW | 369604301 | 214,525 | 0.03 | 574.0 | |
| - | TEXAS INSTRS INC | COM | 882508104 | 212,524 | 0.03 | 713.0 | |
| MU | NEW | MICRON TECHNOLOGY INC | COM | 595112103 | 211,539 | 0.03 | 183.0 |
| - | TJX COS INC NEW | COM | 872540109 | 203,465 | 0.03 | 1343.0 | |
| - | ISHARES TR | MSCI EAFE ETF | 464287465 | 202,774 | 0.03 | 1952.0 | |
| - | NORTHROP GRUMMAN CORP | COM | 666807102 | 200,668 | 0.03 | 394.0 | |
| - | BLUE OWL TECHNOLOGY FIN CORP | COMMON STOCK | 095924106 | 112,763 | 0.02 | 10895.0 | |
| SGMOQ | NEW | SANGAMO THERAPEUTICS INC | COM | 800677106 | 539 | 0.0 | 10000.0 |
Quarterly portfolios
| Period | Filed | Value ($) | Positions | Vol % | Beta | Max DD % |
|---|---|---|---|---|---|---|
| 2026-06-30 | 2026-07-29 | 744,425,886 | 135 | 1.028862 | 0.051024 | 1.613834 |
| 2026-03-31 | 2026-05-01 | 660,807,031 | 123 | 0.927683 | 0.046175 | 1.545181 |
| 2025-12-31 | 2026-01-30 | 656,993,224 | 127 | 1.020112 | 0.050873 | 1.665238 |
| 2025-09-30 | 2025-10-31 | 624,530,272 | 113 | 0.901236 | 0.04471 | 1.422066 |
| 2025-03-31 | 2025-04-25 | 531,933,056 | 110 | 0.859286 | 0.042882 | 1.428747 |
| 2024-12-31 | 2025-01-28 | 535,755,392 | 106 | 0.912145 | 0.045598 | 1.474741 |