Asset Advisors Investment Management, LLC
CIK 0001756695
Annualised vol
7.680868%
Beta
0.373137
HHI
308.010552
Top-10 weight
45.724508%
VaR 95%
0.698044%
VaR 99%
1.401195%
Max drawdown
13.52188%
Matched value
45.234703%
Returns of reported holdings
Loading returns…
Position changes vs prior quarter
What the latest 13F shows bought and sold against the quarter before, by share count.
| Ticker | Change | Shares now | Shares before | Share change % | Value now ($) |
|---|---|---|---|---|---|
| MSFT | REDUCED | 160,948 | 164,947 | -2.42% | 60,036,823 |
| GOOGL | ADDED | 131,622 | 130,582 | 0.8% | 47,020,612 |
| COST | REDUCED | 48,587 | 49,340 | -1.53% | 45,451,681 |
| WMT | REDUCED | 300,439 | 303,571 | -1.03% | 34,027,721 |
| AMZN | ADDED | 119,413 | 116,238 | 2.73% | 28,460,894 |
| CTAS | REDUCED | 158,245 | 162,914 | -2.87% | 26,914,310 |
| ABBV | REDUCED | 94,611 | 95,825 | -1.27% | 23,807,912 |
| DOV | ADDED | 98,123 | 97,539 | 0.6% | 22,007,026 |
| CB | NEW | 62,674 | - | - | 21,355,539 |
| KO | REDUCED | 236,458 | 239,438 | -1.24% | 19,216,942 |
| SCHW | REDUCED | 175,731 | 176,394 | -0.38% | 16,214,699 |
| JNJ | UNCHANGED | 60,812 | 60,812 | 0.0% | 15,444,424 |
| AMGN | REDUCED | 36,467 | 36,668 | -0.55% | 13,205,430 |
| NVDA | ADDED | 50,236 | 50,190 | 0.09% | 10,051,721 |
| AZO | REDUCED | 2,877 | 3,023 | -4.83% | 9,194,719 |
| SHW | REDUCED | 25,428 | 26,583 | -4.34% | 8,755,369 |
| PAYX | REDUCED | 74,224 | 86,895 | -14.58% | 7,298,446 |
| AAPL | REDUCED | 22,899 | 25,358 | -9.7% | 6,626,104 |
| INTU | REDUCED | 25,109 | 36,936 | -32.02% | 6,553,449 |
| DE | UNCHANGED | 10,258 | 10,258 | 0.0% | 6,506,957 |
| NEE | ADDED | 72,157 | 65,038 | 10.95% | 6,333,220 |
| HD | REDUCED | 16,454 | 16,959 | -2.98% | 5,802,997 |
| PG | REDUCED | 37,830 | 40,418 | -6.4% | 5,547,391 |
| MRK | REDUCED | 39,874 | 40,154 | -0.7% | 5,123,809 |
| ATO | ADDED | 28,181 | 27,273 | 3.33% | 4,854,741 |
| BLK | REDUCED | 4,954 | 5,024 | -1.39% | 4,763,568 |
| ABT | REDUCED | 48,495 | 110,052 | -55.93% | 4,400,436 |
| TROW | REDUCED | 37,395 | 37,995 | -1.58% | 4,251,438 |
| NFLX | ADDED | 51,554 | 51,037 | 1.01% | 3,680,956 |
| AXP | ADDED | 10,040 | 1,500 | 569.33% | 3,396,030 |
| ROL | REDUCED | 68,223 | 71,961 | -5.19% | 2,847,628 |
| MCD | REDUCED | 6,009 | 6,109 | -1.64% | 1,624,293 |
| JPM | REDUCED | 4,369 | 4,569 | -4.38% | 1,430,105 |
| VZ | REDUCED | 30,947 | 31,199 | -0.81% | 1,310,296 |
| SO | UNCHANGED | 13,263 | 13,263 | 0.0% | 1,269,402 |
| HSY | UNCHANGED | 6,800 | 6,800 | 0.0% | 1,193,060 |
| KMB | UNCHANGED | 8,500 | 8,500 | 0.0% | 933,045 |
| PEP | REDUCED | 6,411 | 6,563 | -2.32% | 868,049 |
| FDX | UNCHANGED | 2,460 | 2,460 | 0.0% | 770,300 |
| TMO | UNCHANGED | 1,500 | 1,500 | 0.0% | 752,040 |
| MMM | UNCHANGED | 3,400 | 3,400 | 0.0% | 550,494 |
| DUK | REDUCED | 4,327 | 4,673 | -7.4% | 547,712 |
| RGLD | UNCHANGED | 2,500 | 2,500 | 0.0% | 499,025 |
| SHEL | UNCHANGED | 6,000 | 6,000 | 0.0% | 465,240 |
| BA | UNCHANGED | 6,900 | 6,900 | 0.0% | 464,370 |
| CVX | UNCHANGED | 2,692 | 2,692 | 0.0% | 446,226 |
| GPC | UNCHANGED | 3,000 | 3,000 | 0.0% | 353,940 |
| PSX | UNCHANGED | 1,673 | 1,673 | 0.0% | 282,821 |
| V | UNCHANGED | 727 | 727 | 0.0% | 249,426 |
| TRX | UNCHANGED | 30,000 | 30,000 | 0.0% | 24,750 |
| CPRT | CLOSED OUT | 0 | 25,315 | -100.0% | 0 |
| SPGI | CLOSED OUT | 0 | 7,005 | -100.0% | 0 |
| HON | CLOSED OUT | 0 | 1,745 | -100.0% | 0 |
| ISRG | CLOSED OUT | 0 | 1,500 | -100.0% | 0 |
| ADBE | CLOSED OUT | 0 | 1,170 | -100.0% | 0 |
Holdings (latest quarter)
| Ticker | Change | Issuer | Class | CUSIP | Value ($) | Weight % | Shares |
|---|---|---|---|---|---|---|---|
| - | SCHWAB STRATEGIC TR | US BRD MKT ETF | 808524102 | 79,331,897 | 7.28 | 2739361.0 | |
| - | SCHWAB STRATEGIC TR | US DIVIDEND EQ | 808524797 | 73,780,814 | 6.77 | 2326736.0 | |
| - | SELECT SECTOR SPDR TR | ST STR TECHN ETF | 81369Y803 | 66,829,853 | 6.13 | 350776.0 | |
| MSFT | REDUCED | MICROSOFT CORP | COM | 594918104 | 60,036,823 | 5.51 | 160948.0 |
| GOOGL | ADDED | ALPHABET INC | CAP STK CL A | 02079K305 | 45,521,433 | 4.18 | 127379.0 |
| COST | REDUCED | COSTCO WHOLESALE CORPORATION | COM | 22160K105 | 45,451,681 | 4.17 | 48587.0 |
| - | MARRIOTT INTL INC NEW | CL A | 571903202 | 36,060,260 | 3.31 | 97305.0 | |
| WMT | REDUCED | WALMART INC | COM | 931142103 | 34,027,721 | 3.12 | 300439.0 |
| - | ISHARES TR | IBONDS 29 TRM TS | 46436E825 | 29,026,480 | 2.66 | 1340715.0 | |
| AMZN | ADDED | AMAZON COM INC | COM | 023135106 | 28,460,894 | 2.61 | 119413.0 |
| CTAS | REDUCED | CINTAS CORP | COM | 172908105 | 26,914,310 | 2.47 | 158245.0 |
| - | ISHARES TR | IBONDS 28 TRM TS | 46436E833 | 26,911,369 | 2.47 | 1215509.0 | |
| - | SELECT SECTOR SPDR TR | ST STR SVC ETF | 81369Y852 | 25,994,880 | 2.38 | 242648.0 | |
| ABBV | REDUCED | ABBVIE INC | COM | 00287Y109 | 23,807,912 | 2.18 | 94611.0 |
| - | SELECT SECTOR SPDR TR | ST STR FINL ETF | 81369Y605 | 23,147,726 | 2.12 | 431780.0 | |
| - | GOLDMAN SACHS ETF TR | ACTIVEBETA INT | 381430107 | 23,096,323 | 2.12 | 505390.0 | |
| DOV | ADDED | DOVER CORP | COM | 260003108 | 22,007,026 | 2.02 | 98123.0 |
| CB | NEW | CHUBB LIMITED | COM | H1467J104 | 21,355,539 | 1.96 | 62674.0 |
| KO | REDUCED | COCA COLA CO | COM | 191216100 | 19,216,942 | 1.76 | 236458.0 |
| - | ISHARES TR | IBONDS 27 TRM TS | 46436E841 | 16,768,574 | 1.54 | 749601.0 | |
| - | ISHARES TR | MSCI USA MIN ETF | 46429B697 | 16,556,105 | 1.52 | 171637.0 | |
| SCHW | REDUCED | SCHWAB CHARLES CORP | COM | 808513105 | 16,214,699 | 1.49 | 175731.0 |
| JNJ | UNCHANGED | JOHNSON & JOHNSON | COM | 478160104 | 15,444,424 | 1.42 | 60812.0 |
| - | SELECT SECTOR SPDR TR | ST STR CARE ETF | 81369Y209 | 13,687,757 | 1.26 | 86271.0 | |
| AMGN | REDUCED | AMGEN INC | COM | 031162100 | 13,205,430 | 1.21 | 36467.0 |
| - | ISHARES TR | MSCI USA QLT FCT | 46432F339 | 12,471,523 | 1.14 | 56836.0 | |
| - | CHURCH & DWIGHT CO INC | COM | 171340102 | 12,072,120 | 1.11 | 124609.0 | |
| - | DOUBLELINE ETF TRUST | ASSE BA SECS ETF | 25861R808 | 11,901,117 | 1.09 | 234837.0 | |
| - | BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 | 11,543,497 | 1.06 | 23069.0 | |
| - | ISHARES TR | IBONDS 26 TRM TS | 46436E858 | 11,008,076 | 1.01 | 480912.0 | |
| - | AMERICAN WTR WKS CO INC NEW | COM | 030420103 | 10,838,376 | 0.99 | 82371.0 | |
| NVDA | ADDED | NVIDIA CORPORATION | COM | 67066G104 | 10,051,721 | 0.92 | 50236.0 |
| - | ISHARES TR | SELECT DIVID ETF | 464287168 | 9,544,616 | 0.88 | 61066.0 | |
| AZO | REDUCED | AUTOZONE INC | COM | 053332102 | 9,194,719 | 0.84 | 2877.0 |
| - | TAIWAN SEMICONDUCTOR MANUFAC | SPONSORED ADS | 874039100 | 9,059,913 | 0.83 | 18971.0 | |
| SHW | REDUCED | SHERWIN WILLIAMS CO | COM | 824348106 | 8,755,369 | 0.8 | 25428.0 |
| - | ISHARES TR | MSCI USA MMENTM | 46432F396 | 8,685,598 | 0.8 | 25335.0 | |
| - | SELECT SECTOR SPDR TR | ST STR DISCR ETF | 81369Y407 | 8,475,239 | 0.78 | 72265.0 | |
| - | WASTE MGMT INC DEL | COM | 94106L109 | 7,519,080 | 0.69 | 33736.0 | |
| PAYX | REDUCED | PAYCHEX INC | COM | 704326107 | 7,298,446 | 0.67 | 74224.0 |
| AAPL | REDUCED | APPLE INC | COM | 037833100 | 6,626,104 | 0.61 | 22899.0 |
| INTU | REDUCED | INTUIT | COM | 461202103 | 6,553,449 | 0.6 | 25109.0 |
| DE | UNCHANGED | DEERE & CO | COM | 244199105 | 6,506,957 | 0.6 | 10258.0 |
| NEE | ADDED | NEXTERA ENERGY INC | COM | 65339F101 | 6,333,220 | 0.58 | 72157.0 |
| - | KINDER MORGAN INC DEL | COM | 49456B101 | 6,165,606 | 0.57 | 192856.0 | |
| HD | REDUCED | HOME DEPOT INC | COM | 437076102 | 5,802,997 | 0.53 | 16454.0 |
| PG | REDUCED | PROCTER & GAMBLE CO | COM | 742718109 | 5,547,391 | 0.51 | 37830.0 |
| - | FERGUSON ENTERPRISES INC | COMMON STOCK NEW | 31488V107 | 5,217,700 | 0.48 | 21985.0 | |
| MRK | REDUCED | MERCK & CO INC | COM | 58933Y105 | 5,123,809 | 0.47 | 39874.0 |
| ATO | ADDED | ATMOS ENERGY CORP | COM | 049560105 | 4,854,741 | 0.45 | 28181.0 |
| BLK | REDUCED | BLACKROCK INC | COM | 09290D101 | 4,763,568 | 0.44 | 4954.0 |
| ABT | REDUCED | ABBOTT LABORATORIES | COM | 002824100 | 4,400,436 | 0.4 | 48495.0 |
| TROW | REDUCED | PRICE T ROWE GROUP INC | COM | 74144T108 | 4,251,438 | 0.39 | 37395.0 |
| - | GOLDMAN SACHS ETF TR | ACTIVEBETA EME | 381430206 | 4,047,113 | 0.37 | 77829.0 | |
| - | ISHARES TR | DOW JONES US ETF | 464287846 | 3,873,268 | 0.36 | 21249.0 | |
| - | AMERIPRISE FINL INC | COM | 03076C106 | 3,728,343 | 0.34 | 8127.0 | |
| NFLX | ADDED | NETFLIX INC. | COM | 64110L106 | 3,680,956 | 0.34 | 51554.0 |
| - | TJX COS INC NEW | COM | 872540109 | 3,579,945 | 0.33 | 23630.0 | |
| AXP | ADDED | AMERICAN EXPRESS CO | COM | 025816109 | 3,396,030 | 0.31 | 10040.0 |
| ROL | REDUCED | ROLLINS INC | COM | 775711104 | 2,847,628 | 0.26 | 68223.0 |
| - | ACCENTURE PLC IRELAND | SHS CLASS A | G1151C101 | 2,797,660 | 0.26 | 22482.0 | |
| - | SCHWAB STRATEGIC TR | US MID-CAP ETF | 808524508 | 2,540,417 | 0.23 | 68902.0 | |
| - | SELECT SECTOR SPDR TR | ST STR UTIL ETF | 81369Y886 | 2,438,022 | 0.22 | 53772.0 | |
| - | VANGUARD INDEX FDS | S&P 500 ETF SHS | 922908363 | 2,149,028 | 0.2 | 3129.0 | |
| - | STATE STR SPDR S&P 500 ETF T | TR UNIT | 78462F103 | 1,878,127 | 0.17 | 2515.0 | |
| - | ISHARES TR | CORE S&P500 ETF | 464287200 | 1,854,252 | 0.17 | 2476.0 | |
| - | MID-AMER APT CMNTYS INC | COM | 59522J103 | 1,746,754 | 0.16 | 12572.0 | |
| MCD | REDUCED | MCDONALDS CORP | COM | 580135101 | 1,624,293 | 0.15 | 6009.0 |
| GOOGL | ADDED | ALPHABET INC | CAP STK CL C | 02079K107 | 1,499,179 | 0.14 | 4243.0 |
| JPM | REDUCED | JPMORGAN CHASE & CO | COM | 46625H100 | 1,430,105 | 0.13 | 4369.0 |
| - | DISNEY WALT CO | COM | 254687106 | 1,428,831 | 0.13 | 14845.0 | |
| VZ | REDUCED | VERIZON COMMUNICATIONS INC | COM | 92343V104 | 1,310,296 | 0.12 | 30947.0 |
| - | FIRST CMNTY CORP S C | COM | 319835104 | 1,291,825 | 0.12 | 39530.0 | |
| - | EMERSON ELEC CO | COM | 291011104 | 1,288,350 | 0.12 | 9000.0 | |
| SO | UNCHANGED | SOUTHERN CO | COM | 842587107 | 1,269,402 | 0.12 | 13263.0 |
| HSY | UNCHANGED | HERSHEY CO | COM | 427866108 | 1,193,060 | 0.11 | 6800.0 |
| - | VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 | 1,177,837 | 0.11 | 3183.0 | |
| - | AUTOMATIC DATA PROCESSING IN | COM | 053015103 | 1,096,459 | 0.1 | 4896.0 | |
| KMB | UNCHANGED | KIMBERLY-CLARK CORP | COM | 494368103 | 933,045 | 0.09 | 8500.0 |
| PEP | REDUCED | PEPSICO INC | COM | 713448108 | 868,049 | 0.08 | 6411.0 |
| FDX | UNCHANGED | FEDEX CORP | COM | 31428X106 | 770,300 | 0.07 | 2460.0 |
| TMO | UNCHANGED | THERMO FISHER SCIENTIFIC INC | COM | 883556102 | 752,040 | 0.07 | 1500.0 |
| - | VANGUARD WORLD FD | INDUSTRIAL ETF | 92204A603 | 697,335 | 0.06 | 1935.0 | |
| - | INTERNATIONAL BUSINESS MACHS | COM | 459200101 | 612,757 | 0.06 | 2179.0 | |
| MMM | UNCHANGED | 3M CO | COM | 88579Y101 | 550,494 | 0.05 | 3400.0 |
| DUK | REDUCED | DUKE ENERGY CORP NEW | COM NEW | 26441C204 | 547,712 | 0.05 | 4327.0 |
| - | EXXON MOBIL CORP | COM | 30231G102 | 505,864 | 0.05 | 3700.0 | |
| RGLD | UNCHANGED | ROYAL GOLD INC | COM | 780287108 | 499,025 | 0.05 | 2500.0 |
| SHEL | UNCHANGED | SHELL PLC | SPON ADS | 780259305 | 465,240 | 0.04 | 6000.0 |
| BA | UNCHANGED | BOEING CO | DEP CONV PFD A | 097023204 | 464,370 | 0.04 | 6900.0 |
| - | BANK OF AMER CORP | COM | 060505104 | 455,270 | 0.04 | 7990.0 | |
| CVX | UNCHANGED | CHEVRON CORPORATION | COM | 166764100 | 446,226 | 0.04 | 2692.0 |
| - | SELECT SECTOR SPDR TR | ST STR STAPL ETF | 81369Y308 | 427,727 | 0.04 | 5149.0 | |
| - | ETFS GOLD TR | PHYSCL GOLD SHS | 00326A104 | 412,884 | 0.04 | 10800.0 | |
| - | SPDR GOLD TR | GOLD SHS | 78463V107 | 407,060 | 0.04 | 1105.0 | |
| - | TEXAS INSTRS INC | COM | 882508104 | 397,327 | 0.04 | 1333.0 | |
| GPC | UNCHANGED | GENUINE PARTS CO | COM | 372460105 | 353,940 | 0.03 | 3000.0 |
| - | SPDR SERIES TRUST | ST STR P500ETF | 78464A854 | 311,886 | 0.03 | 3549.0 | |
| PSX | UNCHANGED | PHILLIPS 66 | COM | 718546104 | 282,821 | 0.03 | 1673.0 |
| - | SPROTT ASSET MANAGEMENT LP | PHYSICAL GOLD TR | 85207H104 | 259,462 | 0.02 | 8600.0 | |
| V | UNCHANGED | VISA INC | COM CL A | 92826C839 | 249,426 | 0.02 | 727.0 |
| TRX | UNCHANGED | TRX GOLD CORPORATION | COM | 87283P109 | 24,750 | 0.0 | 30000.0 |
Quarterly portfolios
| Period | Filed | Value ($) | Positions | Vol % | Beta | Max DD % |
|---|---|---|---|---|---|---|
| 2026-06-30 | 2026-07-22 | 1,090,285,888 | 102 | 7.680868 | 0.373137 | 13.52188 |
| 2026-03-31 | 2026-04-16 | 1,048,850,012 | 106 | 7.805858 | 0.37898 | 13.233968 |
| 2025-12-31 | 2026-01-23 | 1,083,734,512 | 108 | 8.10166 | 0.394184 | 14.47817 |
| 2025-09-30 | 2025-10-23 | 1,056,276,503 | 110 | 8.567264 | 0.41772 | 15.206357 |
| 2025-03-31 | 2025-05-02 | 951,839,223 | 113 | 8.251531 | 0.398362 | 15.484181 |
| 2024-12-31 | 2025-02-04 | 956,034,474 | 107 | 8.58296 | 0.417017 | 15.488912 |