Willis Investment Counsel
CIK 0001310929
Annualised vol
11.313802%
Beta
0.509284
HHI
169.839839
Top-10 weight
28.164923%
VaR 95%
0.951506%
VaR 99%
2.002157%
Max drawdown
23.562068%
Matched value
70.432201%
Returns of reported holdings
Loading returns…
Position changes vs prior quarter
What the latest 13F shows bought and sold against the quarter before, by share count.
| Ticker | Change | Shares now | Shares before | Share change % | Value now ($) |
|---|---|---|---|---|---|
| CSCO | ADDED | 884,202 | 834,057 | 6.01% | 103,858,367 |
| TXN | REDUCED | 237,001 | 266,644 | -11.12% | 70,642,888 |
| CB | ADDED | 162,875 | 153,791 | 5.91% | 55,498,026 |
| LMT | ADDED | 96,275 | 91,239 | 5.52% | 49,048,262 |
| PAYX | ADDED | 467,688 | 437,030 | 7.02% | 45,987,761 |
| MSFT | ADDED | 121,147 | 113,434 | 6.8% | 45,190,254 |
| PFE | ADDED | 1,818,508 | 1,717,937 | 5.85% | 43,789,673 |
| MRK | REDUCED | 312,767 | 313,718 | -0.3% | 40,190,560 |
| HD | ADDED | 112,868 | 107,483 | 5.01% | 39,806,286 |
| AFL | ADDED | 324,544 | 302,180 | 7.4% | 38,052,784 |
| FTNT | ADDED | 230,869 | 196,239 | 17.65% | 35,466,096 |
| HSY | ADDED | 190,740 | 180,961 | 5.4% | 33,465,333 |
| GNRC | REDUCED | 113,995 | 145,421 | -21.61% | 33,378,876 |
| KEYS | ADDED | 95,062 | 80,993 | 17.37% | 33,278,354 |
| ACN | ADDED | 265,973 | 194,798 | 36.54% | 33,097,680 |
| ETN | REDUCED | 76,973 | 77,073 | -0.13% | 32,799,735 |
| PEP | ADDED | 239,514 | 229,052 | 4.57% | 32,430,196 |
| MDT | ADDED | 414,539 | 392,048 | 5.74% | 32,429,386 |
| DGX | REDUCED | 151,500 | 151,800 | -0.2% | 32,110,425 |
| ABT | ADDED | 345,349 | 199,349 | 73.24% | 31,336,968 |
| PG | REDUCED | 209,370 | 209,767 | -0.19% | 30,702,017 |
| COP | ADDED | 274,201 | 257,433 | 6.51% | 28,505,936 |
| AEP | REDUCED | 203,038 | 203,538 | -0.25% | 27,777,629 |
| GWW | ADDED | 20,102 | 16,696 | 20.4% | 27,346,761 |
| DRI | REDUCED | 122,400 | 122,600 | -0.16% | 25,215,624 |
| MMM | ADDED | 146,840 | 136,570 | 7.52% | 23,774,864 |
| VZ | REDUCED | 557,990 | 559,500 | -0.27% | 23,625,297 |
| GD | REDUCED | 66,500 | 66,700 | -0.3% | 23,556,960 |
| AXP | ADDED | 67,676 | 57,236 | 18.24% | 22,891,407 |
| MCD | REDUCED | 84,485 | 84,785 | -0.35% | 22,837,140 |
| SHEL | ADDED | 292,008 | 277,520 | 5.22% | 22,642,300 |
| DE | REDUCED | 34,200 | 34,300 | -0.29% | 21,694,086 |
| LLY | ADDED | 18,017 | 14,777 | 21.93% | 21,610,130 |
| T | REDUCED | 1,014,010 | 1,015,610 | -0.16% | 20,990,007 |
| DUK | REDUCED | 160,137 | 160,282 | -0.09% | 20,270,141 |
| HUBB | ADDED | 32,723 | 27,799 | 17.71% | 17,120,674 |
| NVDA | ADDED | 83,643 | 68,943 | 21.32% | 16,736,128 |
| CVX | REDUCED | 99,877 | 99,995 | -0.12% | 16,555,612 |
| MA | ADDED | 30,118 | 24,985 | 20.54% | 15,468,605 |
| WM | REDUCED | 68,626 | 68,926 | -0.44% | 15,295,363 |
| MSI | NEW | 32,600 | - | - | 13,538,454 |
| ZTS | ADDED | 171,746 | 139,959 | 22.71% | 12,341,668 |
| UPS | ADDED | 109,094 | 88,973 | 22.61% | 11,727,605 |
| META | ADDED | 19,367 | 15,945 | 21.46% | 10,909,237 |
| ROST | ADDED | 46,244 | 38,264 | 20.86% | 9,843,035 |
| SHW | ADDED | 28,553 | 24,004 | 18.95% | 9,831,369 |
| FTDR | ADDED | 119,899 | 79,188 | 51.41% | 9,302,963 |
| MEDP | ADDED | 14,855 | 10,114 | 46.88% | 7,867,059 |
| QLYS | ADDED | 57,156 | 34,437 | 65.97% | 7,858,378 |
| DCI | ADDED | 81,745 | 55,447 | 47.43% | 7,338,249 |
| GIL | ADDED | 133,186 | 82,739 | 60.97% | 6,872,398 |
| SPGI | ADDED | 16,757 | 13,745 | 21.91% | 6,824,456 |
| JKHY | ADDED | 48,588 | 18,528 | 162.24% | 6,692,511 |
| AVY | ADDED | 34,558 | 10,512 | 228.75% | 5,610,491 |
| LAMR | ADDED | 33,811 | 19,536 | 73.07% | 5,273,840 |
| PAYC | ADDED | 39,620 | 23,529 | 68.39% | 4,979,442 |
| ALGN | ADDED | 28,035 | 6,462 | 333.84% | 4,728,383 |
| INTU | ADDED | 16,168 | 12,864 | 25.68% | 4,219,848 |
| EVTC | ADDED | 150,575 | 95,000 | 58.5% | 4,182,974 |
| JBTM | ADDED | 27,401 | 11,767 | 132.86% | 3,973,145 |
| UI | ADDED | 6,989 | 3,928 | 77.93% | 3,732,336 |
| BMI | NEW | 18,383 | - | - | 2,727,670 |
| TECH | ADDED | 37,659 | 17,302 | 117.66% | 2,660,608 |
| DLB | ADDED | 39,854 | 20,604 | 93.43% | 2,095,523 |
| MXCT | UNCHANGED | 862,758 | 862,758 | 0.0% | 1,061,192 |
| KO | REDUCED | 12,664 | 12,708 | -0.35% | 1,029,203 |
| MU | UNCHANGED | 680 | 680 | 0.0% | 784,917 |
| PAR | REDUCED | 42,057 | 64,595 | -34.89% | 732,633 |
| VENU | UNCHANGED | 218,633 | 218,633 | 0.0% | 496,297 |
| AMZN | ADDED | 1,893 | 1,345 | 40.74% | 451,178 |
| QXO | UNCHANGED | 24,980 | 24,980 | 0.0% | 431,654 |
| SO | UNCHANGED | 4,447 | 4,447 | 0.0% | 425,622 |
| ABBV | ADDED | 1,024 | 964 | 6.22% | 257,679 |
| XPOF | NEW | 30,000 | - | - | 207,600 |
| SMMT | UNCHANGED | 10,000 | 10,000 | 0.0% | 145,700 |
| FLO | UNCHANGED | 10,294 | 10,294 | 0.0% | 81,323 |
| MUR | CLOSED OUT | 0 | 5,405 | -100.0% | 0 |
| MCK | CLOSED OUT | 0 | 262 | -100.0% | 0 |
Holdings (latest quarter)
| Ticker | Change | Issuer | Class | CUSIP | Value ($) | Weight % | Shares |
|---|---|---|---|---|---|---|---|
| CSCO | ADDED | Cisco Systems Inc | COM | 17275R102 | 103,858,367 | 4.95 | 884202.0 |
| - | Johnson And Johnson | COM | 478160104 | 78,600,159 | 3.75 | 309486.0 | |
| TXN | REDUCED | Texas Instruments Inc | COM | 882508104 | 70,642,888 | 3.37 | 237001.0 |
| - | Caterpillar Inc Del | COM | 149123101 | 58,111,593 | 2.77 | 54570.0 | |
| CB | ADDED | Chubb Ltd | COM | H1467J104 | 55,498,026 | 2.65 | 162875.0 |
| LMT | ADDED | Lockheed Martin Corp | COM | 539830109 | 49,048,262 | 2.34 | 96275.0 |
| PAYX | ADDED | Paychex Inc | COM | 704326107 | 45,987,761 | 2.19 | 467688.0 |
| MSFT | ADDED | Microsoft Corp | COM | 594918104 | 45,190,254 | 2.15 | 121147.0 |
| PFE | ADDED | Pfizer Inc | COM | 717081103 | 43,789,673 | 2.09 | 1818508.0 |
| MRK | REDUCED | Merck & Company, Inc | COM | 58933Y105 | 40,190,560 | 1.92 | 312767.0 |
| HD | ADDED | Home Depot Inc | COM | 437076102 | 39,806,286 | 1.9 | 112868.0 |
| AFL | ADDED | Aflac Inc | COM | 001055102 | 38,052,784 | 1.81 | 324544.0 |
| FTNT | ADDED | Fortinet, Inc | COM | 34959E109 | 35,466,096 | 1.69 | 230869.0 |
| - | Exxon Mobil Corp | COM | 30233q108 | 33,752,613 | 1.61 | 246874.0 | |
| HSY | ADDED | Hershey Co | COM | 427866108 | 33,465,333 | 1.6 | 190740.0 |
| GNRC | REDUCED | Generac | COM | 368736104 | 33,378,876 | 1.59 | 113995.0 |
| KEYS | ADDED | Keysight Technologies | COM | 49338L103 | 33,278,354 | 1.59 | 95062.0 |
| - | Automatic Data Proc | COM | 053015103 | 33,157,141 | 1.58 | 148056.0 | |
| ACN | ADDED | Accenture PLC | COM | G1151C101 | 33,097,680 | 1.58 | 265973.0 |
| ETN | REDUCED | Eaton Corp | COM | G29183103 | 32,799,735 | 1.56 | 76973.0 |
| PEP | ADDED | Pepsico Inc | COM | 713448108 | 32,430,196 | 1.55 | 239514.0 |
| MDT | ADDED | Medtronic Inc | COM | G5960L103 | 32,429,386 | 1.55 | 414539.0 |
| - | Apple Computer | COM | 037833100 | 32,201,428 | 1.53 | 111285.0 | |
| DGX | REDUCED | Quest Diagnostics, Inc. | COM | 74834L100 | 32,110,425 | 1.53 | 151500.0 |
| ABT | ADDED | Abbott Laboratories | COM | 002824100 | 31,336,968 | 1.49 | 345349.0 |
| PG | REDUCED | Procter & Gamble Co | COM | 742718109 | 30,702,017 | 1.46 | 209370.0 |
| COP | ADDED | Conocophillips | COM | 20825C104 | 28,505,936 | 1.36 | 274201.0 |
| AEP | REDUCED | American Electric Power Co | COM | 025537101 | 27,777,629 | 1.32 | 203038.0 |
| - | BHP Billiton Ltd | COM | 088606108 | 27,595,521 | 1.32 | 331239.0 | |
| GWW | ADDED | W. W. Grainger, Inc. | COM | 384802104 | 27,346,761 | 1.3 | 20102.0 |
| - | Valero Energy Corp | COM | 91913Y100 | 27,163,892 | 1.29 | 104300.0 | |
| - | Sanofi-Aventis | COM | 80105N105 | 25,694,118 | 1.22 | 602300.0 | |
| - | JP Morgan Chase & Co | COM | 46625H100 | 25,465,619 | 1.21 | 77798.0 | |
| DRI | REDUCED | Darden Restaurants Inc | COM | 237194105 | 25,215,624 | 1.2 | 122400.0 |
| - | Tractor Supply Co | COM | 892356106 | 24,014,338 | 1.14 | 759707.0 | |
| MMM | ADDED | 3m Company | COM | 88579Y101 | 23,774,864 | 1.13 | 146840.0 |
| VZ | REDUCED | Verizon Communications Com | COM | 92343V104 | 23,625,297 | 1.13 | 557990.0 |
| GD | REDUCED | General Dynamics Corp | COM | 369550108 | 23,556,960 | 1.12 | 66500.0 |
| AXP | ADDED | American Express | COM | 025816109 | 22,891,407 | 1.09 | 67676.0 |
| MCD | REDUCED | Mcdonalds Corp Com | COM | 580135101 | 22,837,140 | 1.09 | 84485.0 |
| SHEL | ADDED | Shell | COM | 780259305 | 22,642,300 | 1.08 | 292008.0 |
| - | Applied Material Inc | COM | 038222105 | 22,510,605 | 1.07 | 31135.0 | |
| - | Clorox Co Del Com | COM | 189054109 | 21,884,392 | 1.04 | 229300.0 | |
| DE | REDUCED | Deere Co | COM | 244199105 | 21,694,086 | 1.03 | 34200.0 |
| LLY | ADDED | Eli Lilly & Co | COM | 532457108 | 21,610,130 | 1.03 | 18017.0 |
| - | Adobe Systems Inc | COM | 00724F101 | 21,281,486 | 1.01 | 103802.0 | |
| - | Lab Corp Of Amer | COM | 504922105 | 21,089,320 | 1.01 | 75319.0 | |
| T | REDUCED | AT&T Corp | COM | 00206R102 | 20,990,007 | 1.0 | 1014010.0 |
| DUK | REDUCED | Duke Energy Corp New | COM | 26441C204 | 20,270,141 | 0.97 | 160137.0 |
| - | Emerson Elec Co | COM | 291011104 | 19,926,480 | 0.95 | 139200.0 | |
| - | Invesco Exchange Traded Fd Tr | COM | 46137V357 | 19,762,078 | 0.94 | 92880.0 | |
| - | Lowe's Companies Inc | COM | 548661107 | 18,348,737 | 0.87 | 83218.0 | |
| - | Google Inc Class A | COM | 02079K305 | 17,795,954 | 0.85 | 49797.0 | |
| HUBB | ADDED | Hubbell, Inc | COM | 443510607 | 17,120,674 | 0.82 | 32723.0 |
| NVDA | ADDED | Nvidia Corp | COM | 67066G104 | 16,736,128 | 0.8 | 83643.0 |
| CVX | REDUCED | Chevron Corp | COM | 166764100 | 16,555,612 | 0.79 | 99877.0 |
| MA | ADDED | Mastercard | COM | 57636Q104 | 15,468,605 | 0.74 | 30118.0 |
| WM | REDUCED | Waste Management Inc New | COM | 94106L109 | 15,295,363 | 0.73 | 68626.0 |
| - | Waters Corp | COM | 941848103 | 14,761,574 | 0.7 | 39360.0 | |
| MSI | NEW | Motorola Solutions | COM | 620076307 | 13,538,454 | 0.65 | 32600.0 |
| ZTS | ADDED | Zoetis Inc | COM | 98978V103 | 12,341,668 | 0.59 | 171746.0 |
| - | Factset Resh Sys Inc | COM | 303075105 | 11,738,912 | 0.56 | 51021.0 | |
| UPS | ADDED | United Parcel Service | COM | 911312106 | 11,727,605 | 0.56 | 109094.0 |
| META | ADDED | Meta Platforms Inc | COM | 30303M102 | 10,909,237 | 0.52 | 19367.0 |
| ROST | ADDED | Ross Stores Inc | COM | 778296103 | 9,843,035 | 0.47 | 46244.0 |
| SHW | ADDED | Sherwin-Williams Co | COM | 824348106 | 9,831,369 | 0.47 | 28553.0 |
| - | National Research Corporation | COM | 637372202 | 9,378,312 | 0.45 | 434785.0 | |
| FTDR | ADDED | Frontdoor Inc | COM | 35905A109 | 9,302,963 | 0.44 | 119899.0 |
| MEDP | ADDED | Medpace Holdings, Inc | COM | 58506Q109 | 7,867,059 | 0.37 | 14855.0 |
| QLYS | ADDED | Qualys, Inc. | COM | 74758T303 | 7,858,378 | 0.37 | 57156.0 |
| - | Liquidity Svcs Inc | COM | 53635B107 | 7,567,412 | 0.36 | 193441.0 | |
| DCI | ADDED | Donaldson Co Inc | COM | 257651109 | 7,338,249 | 0.35 | 81745.0 |
| GIL | ADDED | Gildan Activewear Inc | COM | 375916103 | 6,872,398 | 0.33 | 133186.0 |
| - | Sterling Construction | COM | 859241101 | 6,849,178 | 0.33 | 8160.0 | |
| SPGI | ADDED | S&P Global Inc COM | COM | 78409V104 | 6,824,456 | 0.33 | 16757.0 |
| - | Logitech International | COM | H50430232 | 6,774,454 | 0.32 | 72038.0 | |
| JKHY | ADDED | Jack Henry & Associates | COM | 426281101 | 6,692,511 | 0.32 | 48588.0 |
| AVY | ADDED | Avery Dennison Corp | COM | 053611109 | 5,610,491 | 0.27 | 34558.0 |
| LAMR | ADDED | Lamar Advertising Co | COM | 512816109 | 5,273,840 | 0.25 | 33811.0 |
| PAYC | ADDED | Paycom Software Inc | COM | 70432V102 | 4,979,442 | 0.24 | 39620.0 |
| - | AO Smith Corporation | COM | 831865209 | 4,780,895 | 0.23 | 76226.0 | |
| ALGN | ADDED | Align Technology Inc | COM | 016255101 | 4,728,383 | 0.23 | 28035.0 |
| - | The Toro Company | COM | 891092108 | 4,619,169 | 0.22 | 47415.0 | |
| - | Zebra Technologies Corproation | COM | 989207105 | 4,521,491 | 0.22 | 17175.0 | |
| INTU | ADDED | Intuit Inc | COM | 461202103 | 4,219,848 | 0.2 | 16168.0 |
| EVTC | ADDED | Evertec, Inc | COM | 30040P103 | 4,182,974 | 0.2 | 150575.0 |
| JBTM | ADDED | JBT Marel Corp | COM | 477839104 | 3,973,145 | 0.19 | 27401.0 |
| - | Verisign Inc | COM | 92343E102 | 3,847,359 | 0.18 | 15294.0 | |
| - | Hexcel Corp | COM | 428291108 | 3,817,289 | 0.18 | 38150.0 | |
| UI | ADDED | Ubiquiti Inc. | COM | 90353W103 | 3,732,336 | 0.18 | 6989.0 |
| - | MSC Industrial | COM | 553530106 | 3,718,139 | 0.18 | 31258.0 | |
| BMI | NEW | Badger Meter, Inc. | COM | 056525108 | 2,727,670 | 0.13 | 18383.0 |
| TECH | ADDED | Bio-Techne Corp | COM | 09073M104 | 2,660,608 | 0.13 | 37659.0 |
| DLB | ADDED | Dolby Laboratories, Inc CL A | COM | 25659T107 | 2,095,523 | 0.1 | 39854.0 |
| - | GAZTRANSPORT & TECHNIGAZ | COM | F42674113 | 1,722,482 | 0.08 | 8105.0 | |
| - | iShares Core S&P MID-CAP ETF | ETF | 464287507 | 1,246,406 | 0.06 | 16164.0 | |
| MXCT | UNCHANGED | MaxCyte Inc Com | COM | 57777K106 | 1,061,192 | 0.05 | 862758.0 |
| KO | REDUCED | Coca Cola Company | COM | 191216100 | 1,029,203 | 0.05 | 12664.0 |
| - | Vanguard S&P 500 ETF | ETF | 922908363 | 831,727 | 0.04 | 1211.0 | |
| - | Vanguard Mid-Cap Etf | ETF | 922908629 | 827,293 | 0.04 | 10268.0 | |
| MU | UNCHANGED | Micron Technology Inc | COM | 595112103 | 784,917 | 0.04 | 680.0 |
| PAR | REDUCED | PAR Technology Corp | COM | 698884103 | 732,633 | 0.03 | 42057.0 |
| - | Corning Inc | COM | 219350105 | 703,965 | 0.03 | 2756.0 | |
| - | IShares S&P 100 | COM | 464287101 | 595,270 | 0.03 | 1627.0 | |
| - | Intl Business Machines Corp Ib | COM | 459200101 | 550,737 | 0.03 | 1958.0 | |
| VENU | UNCHANGED | Venu Holding Corporation | COM | 92333E104 | 496,297 | 0.02 | 218633.0 |
| - | Vanguard Total Stock Market Et | COM | 922908769 | 482,626 | 0.02 | 1304.0 | |
| - | Google Inc | COM | 02079K107 | 480,529 | 0.02 | 1360.0 | |
| - | Wisdomtree Total Div Fund | COM | 97717W109 | 456,070 | 0.02 | 4891.0 | |
| AMZN | ADDED | Amazon Inc | COM | 023135106 | 451,178 | 0.02 | 1893.0 |
| QXO | UNCHANGED | QXO, Inc | COM | 82846H405 | 431,654 | 0.02 | 24980.0 |
| SO | UNCHANGED | Southern Company | COM | 842587107 | 425,622 | 0.02 | 4447.0 |
| - | Sunoco LP/Sunoco Fin Corp Com | COM | 86765K109 | 329,603 | 0.02 | 4883.0 | |
| - | Ishares S&p 500 Growth Index F | ETF | 464287309 | 265,295 | 0.01 | 1929.0 | |
| ABBV | ADDED | Abbvie Inc | COM | 00287Y109 | 257,679 | 0.01 | 1024.0 |
| - | Ishares Core MSCI EAFE ETF | ETF | 46432F842 | 254,392 | 0.01 | 2634.0 | |
| - | Wells Fargo & Co New Del | COM | 949746101 | 231,392 | 0.01 | 2800.0 | |
| - | Invesco QQQ | COM | 46090E103 | 220,920 | 0.01 | 300.0 | |
| - | Ishares Gold Tr Ishares New | COM | 464285204 | 207,653 | 0.01 | 2750.0 | |
| XPOF | NEW | Xponential Fitness Inc | COM | 98422X101 | 207,600 | 0.01 | 30000.0 |
| - | Wal-Mart Stores Inc | COM | 931142103 | 206,813 | 0.01 | 1826.0 | |
| SMMT | UNCHANGED | Summit Therapeutics | COM | 86627T108 | 145,700 | 0.01 | 10000.0 |
| FLO | UNCHANGED | Flowers Foods, Inc | COM | 343498101 | 81,323 | 0.0 | 10294.0 |
| - | Mycelx Technologies Corp | COM | 62847T202 | 7,905 | 0.0 | 10360.0 | |
| - | Puresafe Water Systems Inc | COM | 74624H103 | 1 | 0.0 | 14000.0 |
Quarterly portfolios
| Period | Filed | Value ($) | Positions | Vol % | Beta | Max DD % |
|---|---|---|---|---|---|---|
| 2026-06-30 | 2026-08-03 | 2,098,061,968 | 125 | 11.313802 | 0.509284 | 23.562068 |
| 2026-03-31 | 2026-05-05 | 1,831,288,166 | 123 | 11.068931 | 0.488658 | 24.003199 |
| 2025-12-31 | 2026-01-22 | 1,935,194,559 | 130 | 10.88731 | 0.4886 | 23.058333 |
| 2025-09-30 | 2025-11-05 | 1,828,440,480 | 127 | 11.04223 | 0.495121 | 23.468455 |
| 2025-03-31 | 2025-04-16 | 1,486,883,644 | 117 | 10.874218 | 0.475616 | 23.335856 |
| 2024-12-31 | 2025-01-24 | 1,524,876,127 | 116 | 10.732536 | 0.479922 | 22.441635 |