KELLY FINANCIAL GROUP LLC
CIK 0001128066
Annualised vol
1.313964%
Beta
0.062421
HHI
613.866748
Top-10 weight
68.426071%
VaR 95%
0.123107%
VaR 99%
0.238292%
Max drawdown
2.265457%
Matched value
6.846062%
Returns of reported holdings
Loading returns…
Position changes vs prior quarter
What the latest 13F shows bought and sold against the quarter before, by share count.
| Ticker | Change | Shares now | Shares before | Share change % | Value now ($) |
|---|---|---|---|---|---|
| AAPL | ADDED | 32,651 | 31,049 | 5.16% | 9,426,451 |
| VOYA | UNCHANGED | 4,077,462 | 4,077,462 | 0.0% | 4,077,462 |
| MSFT | ADDED | 10,150 | 10,107 | 0.43% | 3,786,099 |
| NN | NEW | 153,549 | - | - | 2,737,779 |
| AMZN | ADDED | 6,753 | 6,440 | 4.86% | 1,609,870 |
| PG | ADDED | 6,735 | 6,667 | 1.02% | 987,678 |
| NVDA | REDUCED | 3,663 | 3,679 | -0.43% | 732,931 |
| MA | ADDED | 1,330 | 1,327 | 0.23% | 682,855 |
| BLK | ADDED | 8,509 | 5,906 | 44.07% | 610,822 |
| PFE | ADDED | 18,133 | 17,969 | 0.91% | 436,690 |
| JPM | REDUCED | 1,299 | 1,306 | -0.54% | 425,240 |
| ES | ADDED | 5,676 | 5,637 | 0.69% | 410,226 |
| WMT | ADDED | 3,545 | 3,449 | 2.78% | 401,615 |
| TSLA | ADDED | 912 | 577 | 58.06% | 380,959 |
| TRV | ADDED | 1,148 | 956 | 20.08% | 377,371 |
| CAT | ADDED | 327 | 317 | 3.15% | 348,222 |
| MRK | ADDED | 2,609 | 2,605 | 0.15% | 335,206 |
| KO | ADDED | 4,097 | 4,083 | 0.34% | 335,162 |
| JNJ | UNCHANGED | 1,308 | 1,308 | 0.0% | 332,246 |
| PM | UNCHANGED | 1,812 | 1,812 | 0.0% | 327,809 |
| META | ADDED | 566 | 490 | 15.51% | 318,481 |
| T | REDUCED | 13,312 | 13,534 | -1.64% | 275,581 |
| MCD | ADDED | 1,019 | 1,005 | 1.39% | 275,449 |
| HIG | NEW | 2,041 | - | - | 271,873 |
| HD | ADDED | 742 | 690 | 7.54% | 261,397 |
| INTC | NEW | 1,556 | - | - | 216,473 |
| HON | REDUCED | 965 | 1,933 | -50.08% | 216,064 |
| HONA | NEW | 965 | - | - | 213,342 |
| FG | CLOSED OUT | 0 | 105,850 | -100.0% | 0 |
Holdings (latest quarter)
| Ticker | Change | Issuer | Class | CUSIP | Value ($) | Weight % | Shares |
|---|---|---|---|---|---|---|---|
| - | J P MORGAN EXCHANGE TRADED F | BETABUILDRS US | 46641Q399 | 70,842,754 | 15.74 | 525852.0 | |
| - | J P MORGAN EXCHANGE TRADED F | INTRNL RES EQT | 46641Q134 | 37,867,117 | 8.41 | 459051.0 | |
| - | J P MORGAN EXCHANGE TRADED F | CORE PLUS BD ETF | 46641Q670 | 32,239,348 | 7.16 | 686820.0 | |
| - | J P MORGAN EXCHANGE TRADED F | ACTIVEBLDRS EMER | 46641Q266 | 31,316,020 | 6.96 | 490232.0 | |
| - | PIMCO ETF TR | ENHNCD LW DUR AC | 72201R718 | 28,629,655 | 6.36 | 299442.0 | |
| - | ISHARES TR | RUS 1000 GRW ETF | 464287614 | 24,641,345 | 5.48 | 198448.0 | |
| - | DIMENSIONAL ETF TRUST | US TARGETED VLU | 25434V609 | 23,062,175 | 5.12 | 329931.0 | |
| - | ISHARES TR | CORE US AGGBD ET | 464287226 | 20,212,184 | 4.49 | 204205.0 | |
| - | J P MORGAN EXCHANGE TRADED F | BETABUILDERS US | 46654Q849 | 19,611,481 | 4.36 | 200552.0 | |
| - | J P MORGAN EXCHANGE TRADED F | US QUALTY FCTR | 46641Q761 | 19,535,977 | 4.34 | 270282.0 | |
| - | DIMENSIONAL ETF TRUST | US LARG VALU ETF | 25434V666 | 16,894,489 | 3.75 | 427276.0 | |
| - | DIMENSIONAL ETF TRUST | INTL SMALL CAP E | 25434V773 | 10,566,211 | 2.35 | 301633.0 | |
| - | ISHARES TR | MSCI USA MIN ETF | 46429B697 | 9,463,708 | 2.1 | 98110.0 | |
| AAPL | ADDED | APPLE INC | COM | 037833100 | 9,426,451 | 2.09 | 32651.0 |
| - | J P MORGAN EXCHANGE TRADED F | INCOME ETF | 46641Q159 | 6,078,885 | 1.35 | 132006.0 | |
| - | DIMENSIONAL ETF TRUST | INTERNATNAL VAL | 25434V807 | 5,282,457 | 1.17 | 97787.0 | |
| - | J P MORGAN EXCHANGE TRADED F | BETABUILDERS I | 46641Q373 | 5,005,647 | 1.11 | 64109.0 | |
| - | J P MORGAN EXCHANGE TRADED F | US MOMENTUM | 46641Q779 | 4,530,747 | 1.01 | 53016.0 | |
| VOYA | UNCHANGED | VOYA FINANCIAL INC | COM | 929089100 | 4,077,462 | 0.91 | 4077462.0 |
| - | ISHARES TR | RUS TP200 GR ETF | 464289438 | 4,064,321 | 0.9 | 13985.0 | |
| MSFT | ADDED | MICROSOFT CORP | COM | 594918104 | 3,786,099 | 0.84 | 10150.0 |
| - | INVESCO EXCHANGE TRADED FD T | S&P500 EQL WGT | 46137V357 | 3,513,045 | 0.78 | 16511.0 | |
| - | ISHARES TR | CORE MSCI TOTAL | 46432F834 | 3,037,850 | 0.67 | 31830.0 | |
| - | J P MORGAN EXCHANGE TRADED F | BETABUILDERS US | 46641Q241 | 2,984,177 | 0.66 | 64944.0 | |
| - | ISHARES TR | GOV/CRED BD ETF | 464288596 | 2,942,665 | 0.65 | 28342.0 | |
| - | SCHWAB STRATEGIC TR | INT-TRM U.S TRES | 808524854 | 2,930,397 | 0.65 | 118832.0 | |
| NN | NEW | NEXTNAV INC | COMMON STOCK | 65345N106 | 2,737,779 | 0.61 | 153549.0 |
| - | ISHARES TR | RUSSELL 2000 ETF | 464287655 | 1,812,915 | 0.4 | 6034.0 | |
| - | INVESCO EXCHANGE TRADED FD T | DORS WRI MOM ETF | 46137V837 | 1,642,798 | 0.37 | 10827.0 | |
| AMZN | ADDED | AMAZON COM INC | COM | 023135106 | 1,609,870 | 0.36 | 6753.0 |
| - | SPDR SERIES TRUST | ST SHOR CORP ETF | 78464A474 | 1,607,216 | 0.36 | 53556.0 | |
| - | J P MORGAN EXCHANGE TRADED F | ACTIVE BOND ETF | 46654Q716 | 1,604,412 | 0.36 | 29989.0 | |
| - | J P MORGAN EXCHANGE TRADED F | BETA EURO ET NE | 46641Q191 | 1,548,167 | 0.34 | 19907.0 | |
| - | SCHWAB STRATEGIC TR | US LCAP VA ETF | 808524409 | 1,541,539 | 0.34 | 44284.0 | |
| - | SPDR SERIES TRUST | ST STR SP600SM C | 78464A300 | 1,392,244 | 0.31 | 12760.0 | |
| - | ISHARES TR | EAFE SML CP ETF | 464288273 | 1,148,078 | 0.26 | 13955.0 | |
| - | INNOVATOR ETFS TRUST | DEFINED WLT SHLD | 45783Y855 | 1,072,788 | 0.24 | 31304.0 | |
| - | ISHARES TR | MSCI USA QLT FCT | 46432F339 | 1,011,973 | 0.22 | 4612.0 | |
| - | BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 | 1,004,563 | 0.22 | 2008.0 | |
| - | ISHARES INC | CORE MSCI EMKT | 46434G103 | 993,417 | 0.22 | 11992.0 | |
| PG | ADDED | PROCTER & GAMBLE CO | COM | 742718109 | 987,678 | 0.22 | 6735.0 |
| - | ISHARES TR | CORE UNIVRSL USD | 46434V613 | 930,561 | 0.21 | 20164.0 | |
| - | SELECT SECTOR SPDR TR | ST STR CARE ETF | 81369Y209 | 880,463 | 0.2 | 5549.0 | |
| - | ISHARES TR | CORE S&P500 ETF | 464287200 | 820,446 | 0.18 | 1096.0 | |
| - | ASML HLDG NV | N Y REGISTRY SHS | N07059210 | 799,755 | 0.18 | 402.0 | |
| NVDA | REDUCED | NVIDIA CORPORATION | COM | 67066G104 | 732,931 | 0.16 | 3663.0 |
| - | J P MORGAN EXCHANGE TRADED F | DIV RTN EM EQT | 46641Q308 | 706,024 | 0.16 | 11246.0 | |
| - | DIMENSIONAL ETF TRUST | US EQUI MARK ETF | 25434V401 | 693,731 | 0.15 | 8466.0 | |
| MA | ADDED | MASTERCARD INCORPORATED | CL A | 57636Q104 | 682,855 | 0.15 | 1330.0 |
| - | ISHARES TR | MRNING SM CP ETF | 464288703 | 671,425 | 0.15 | 8573.0 | |
| - | J P MORGAN EXCHANGE TRADED F | JPMORGAN DIVER | 46641Q407 | 657,396 | 0.15 | 4688.0 | |
| - | STATE STR SPDR S&P 500 ETF T | TR UNIT | 78462F103 | 611,915 | 0.14 | 819.0 | |
| - | INNOVATOR ETFS TRUST | EQUIT DEFIN JUL | 45783Y244 | 584,890 | 0.13 | 19555.0 | |
| - | ISHARES TR | 0-5YR INVT GR CP | 46434V100 | 563,421 | 0.13 | 11186.0 | |
| - | ISHARES TR | S&P 500 GRWT ETF | 464287309 | 546,957 | 0.12 | 3977.0 | |
| - | INNOVATOR ETFS TRUST | EQUITY 1YR JANUA | 45784N817 | 546,511 | 0.12 | 19522.0 | |
| PFE | ADDED | PFIZER INC | COM | 717081103 | 436,690 | 0.1 | 18133.0 |
| - | ISHARES TR | 3 7 YR TREAS BD | 464288661 | 436,314 | 0.1 | 3715.0 | |
| - | ISHARES TR | 1 3 YR TREAS BD | 464287457 | 426,009 | 0.09 | 5188.0 | |
| JPM | REDUCED | JPMORGAN CHASE & CO | COM | 46625H100 | 425,240 | 0.09 | 1299.0 |
| - | INNOVATOR ETFS TRUST | EQUITY DEF PROTN | 45784N775 | 420,567 | 0.09 | 16185.0 | |
| ES | ADDED | EVERSOURCE ENERGY | COM | 30040W108 | 410,226 | 0.09 | 5676.0 |
| - | ELEVANCE HEALTH INC FORMERLY | COM | 036752103 | 402,200 | 0.09 | 1040.0 | |
| WMT | ADDED | WALMART INC | COM | 931142103 | 401,615 | 0.09 | 3545.0 |
| BLK | ADDED | BLACKROCK ETF TRUST | ISHARES US EQUIT | 09290C103 | 398,879 | 0.09 | 5865.0 |
| TSLA | ADDED | TESLA INC | COM | 88160R101 | 380,959 | 0.08 | 912.0 |
| TRV | ADDED | TRAVELERS COMPANIES INC | COM | 89417E109 | 377,371 | 0.08 | 1148.0 |
| - | DIMENSIONAL ETF TRUST | WORLD EX US CORE | 25434V880 | 374,073 | 0.08 | 10154.0 | |
| - | BANK OF AMER CORP | COM | 060505104 | 352,261 | 0.08 | 6181.0 | |
| - | ISHARES TR | EAFE VALUE ETF | 464288877 | 351,593 | 0.08 | 4593.0 | |
| CAT | ADDED | CATERPILLAR INC | COM | 149123101 | 348,222 | 0.08 | 327.0 |
| MRK | ADDED | MERCK & CO INC | COM | 58933Y105 | 335,206 | 0.07 | 2609.0 |
| KO | ADDED | COCA COLA CO | COM | 191216100 | 335,162 | 0.07 | 4097.0 |
| JNJ | UNCHANGED | JOHNSON & JOHNSON | COM | 478160104 | 332,246 | 0.07 | 1308.0 |
| PM | UNCHANGED | PHILIP MORRIS INTL INC | COM | 718172109 | 327,809 | 0.07 | 1812.0 |
| META | ADDED | META PLATFORMS INC | CL A | 30303M102 | 318,481 | 0.07 | 566.0 |
| - | ISHARES TR | EAFE GRWTH ETF | 464288885 | 315,867 | 0.07 | 2539.0 | |
| - | ISHARES TR | U.S. TECH ETF | 464287721 | 315,026 | 0.07 | 1249.0 | |
| - | J P MORGAN EXCHANGE TRADED F | EQUITY PREMIUM | 46641Q332 | 307,985 | 0.07 | 5453.0 | |
| - | INNOVATOR ETFS TRUST | EQUI DEFI 1 APRI | 45784N726 | 303,696 | 0.07 | 11400.0 | |
| - | DIMENSIONAL ETF TRUST | US MKTWIDE VALUE | 25434V724 | 295,915 | 0.07 | 5379.0 | |
| - | DIMENSIONAL ETF TRUST | SHOR DUR FIX ETF | 25434V864 | 285,354 | 0.06 | 5976.0 | |
| - | ISHARES INC | EMNG MKTS EQT | 46434G889 | 280,809 | 0.06 | 3833.0 | |
| - | INNOVATOR ETFS TRUST | EQUI DEF PRO APR | 45784N882 | 279,214 | 0.06 | 10625.0 | |
| T | REDUCED | AT&T INC | COM | 00206R102 | 275,581 | 0.06 | 13312.0 |
| MCD | ADDED | MCDONALDS CORP | COM | 580135101 | 275,449 | 0.06 | 1019.0 |
| HIG | NEW | HARTFORD INSURANCE GROUP INC | COM | 416515104 | 271,873 | 0.06 | 2041.0 |
| - | MARRIOTT INTL INC NEW | CL A | 571903202 | 270,531 | 0.06 | 730.0 | |
| HD | ADDED | HOME DEPOT INC | COM | 437076102 | 261,397 | 0.06 | 742.0 |
| - | ISHARES TR | MSCI USA MMENTM | 46432F396 | 260,208 | 0.06 | 759.0 | |
| - | INTERNATIONAL BUSINESS MACHS | COM | 459200101 | 258,719 | 0.06 | 920.0 | |
| - | ISHARES TR | CORE HIGH DV ETF | 46429B663 | 255,187 | 0.06 | 9310.0 | |
| - | ISHARES TR | S&P 100 ETF | 464287101 | 246,392 | 0.05 | 673.0 | |
| - | SPDR SERIES TRUST | ST STR BLO 1 ETF | 78468R663 | 240,372 | 0.05 | 2623.0 | |
| - | PROSHARES TR | S&P 500 DV ARIST | 74348A467 | 233,626 | 0.05 | 4160.0 | |
| - | ISHARES TR | SELECT DIVID ETF | 464287168 | 232,731 | 0.05 | 1489.0 | |
| - | BLACKROCK ETF TRUST II | ISHA FLEX IN ETF | 092528603 | 222,445 | 0.05 | 4250.0 | |
| - | INNOVATOR ETFS TRUST | EQUI DEFI 1 JULY | 45783Y251 | 216,953 | 0.05 | 7239.0 | |
| INTC | NEW | INTEL CORP | COM | 458140100 | 216,473 | 0.05 | 1556.0 |
| HON | REDUCED | HONEYWELL INTL INC | COM | 438516205 | 216,064 | 0.05 | 965.0 |
| - | INNOVATOR ETFS TRUST | EQUITY DEFND 1YR | 45784N643 | 215,626 | 0.05 | 7871.0 | |
| - | ISHARES TR | CORE INTL AGGR | 46435G672 | 213,987 | 0.05 | 4229.0 | |
| HONA | NEW | HONEYWELL AEROSPACE INC | COM | 43849R105 | 213,342 | 0.05 | 965.0 |
| BLK | ADDED | BLACKROCK ETF TRUST | ISHA US AWAR ETF | 09290C509 | 211,943 | 0.05 | 2644.0 |
| - | ISHARES TR | MBS ETF | 464288588 | 206,526 | 0.05 | 2185.0 | |
| - | APPLIED MATLS INC | COM | 038222105 | 203,163 | 0.05 | 281.0 | |
| - | DNP SELECT INCOME FD INC | COM | 23325P104 | 178,574 | 0.04 | 16550.0 |
Quarterly portfolios
| Period | Filed | Value ($) | Positions | Vol % | Beta | Max DD % |
|---|---|---|---|---|---|---|
| 2026-06-30 | 2026-07-14 | 450,059,536 | 107 | 1.313964 | 0.062421 | 2.265457 |
| 2026-03-31 | 2026-04-09 | 397,653,013 | 100 | 1.29255 | 0.061484 | 2.299318 |
| 2025-12-31 | 2026-01-23 | 393,408,704 | 96 | 1.436519 | 0.068523 | 2.463191 |
| 2025-09-30 | 2025-10-22 | 377,023,325 | 96 | 1.469805 | 0.070202 | 2.520412 |
| 2025-03-31 | 2025-04-16 | 319,961,825 | 80 | 1.442059 | 0.067883 | 2.594899 |
| 2024-12-31 | 2025-02-06 | 281,169,602 | 78 | 0.784386 | 0.037405 | 1.20764 |