MOGY JOEL R INVESTMENT COUNSEL INC
CIK 0001126735
Annualised vol
20.710518%
Beta
1.008968
HHI
589.802646
Top-10 weight
66.777343%
VaR 95%
2.044843%
VaR 99%
3.574264%
Max drawdown
30.734335%
Matched value
87.269842%
Returns of reported holdings
Loading returns…
Position changes vs prior quarter
What the latest 13F shows bought and sold against the quarter before, by share count.
| Ticker | Change | Shares now | Shares before | Share change % | Value now ($) |
|---|---|---|---|---|---|
| NVDA | REDUCED | 1,279,041 | 1,281,293 | -0.18% | 255,923,388 |
| GOOGL | REDUCED | 632,632 | 634,248 | -0.25% | 224,761,968 |
| AAPL | REDUCED | 590,640 | 592,645 | -0.34% | 170,907,512 |
| MSFT | ADDED | 286,312 | 285,774 | 0.19% | 106,800,121 |
| PANW | REDUCED | 308,019 | 308,786 | -0.25% | 105,040,639 |
| COST | REDUCED | 97,596 | 97,829 | -0.24% | 91,298,375 |
| AMZN | REDUCED | 344,856 | 345,544 | -0.2% | 82,192,979 |
| V | REDUCED | 184,802 | 185,051 | -0.13% | 63,403,700 |
| META | REDUCED | 95,355 | 95,687 | -0.35% | 53,712,518 |
| LLY | ADDED | 39,645 | 39,600 | 0.11% | 47,551,402 |
| SYK | ADDED | 100,030 | 99,955 | 0.08% | 31,493,308 |
| CRM | REDUCED | 185,992 | 194,091 | -4.17% | 29,137,507 |
| ISRG | ADDED | 69,534 | 69,376 | 0.23% | 27,652,281 |
| MA | REDUCED | 39,465 | 39,485 | -0.05% | 20,269,091 |
| AZO | REDUCED | 6,240 | 6,267 | -0.43% | 19,942,666 |
| NFLX | ADDED | 265,568 | 264,718 | 0.32% | 18,961,555 |
| ORCL | REDUCED | 124,961 | 127,874 | -2.28% | 18,313,035 |
| INTU | REDUCED | 60,028 | 68,359 | -12.19% | 15,667,422 |
| MSCI | REDUCED | 26,758 | 26,859 | -0.38% | 14,985,550 |
| BLK | REDUCED | 15,331 | 15,406 | -0.49% | 14,741,676 |
| HD | REDUCED | 39,678 | 39,928 | -0.63% | 13,993,709 |
| ABBV | REDUCED | 41,919 | 43,044 | -2.61% | 10,548,497 |
| BKNG | ADDED | 57,620 | 2,378 | 2323.04% | 10,270,189 |
| JNJ | REDUCED | 30,730 | 30,930 | -0.65% | 7,804,498 |
| WMT | REDUCED | 59,840 | 60,785 | -1.55% | 6,777,478 |
| SBUX | UNCHANGED | 53,011 | 53,011 | 0.0% | 5,417,194 |
| PG | UNCHANGED | 34,786 | 34,786 | 0.0% | 5,100,961 |
| ABT | REDUCED | 55,666 | 58,474 | -4.8% | 5,051,133 |
| ADBE | REDUCED | 20,481 | 32,191 | -36.38% | 4,199,015 |
| PEP | UNCHANGED | 30,501 | 30,501 | 0.0% | 4,129,792 |
| MRK | UNCHANGED | 26,683 | 26,683 | 0.0% | 3,428,795 |
| NEE | UNCHANGED | 29,773 | 29,773 | 0.0% | 2,613,176 |
| PLD | UNCHANGED | 18,804 | 18,804 | 0.0% | 2,547,411 |
| WSM | UNCHANGED | 9,775 | 9,775 | 0.0% | 2,278,553 |
| EQIX | UNCHANGED | 2,148 | 2,148 | 0.0% | 2,239,054 |
| PM | UNCHANGED | 11,975 | 11,975 | 0.0% | 2,166,397 |
| AMGN | REDUCED | 5,923 | 6,373 | -7.06% | 2,144,837 |
| WEC | UNCHANGED | 15,708 | 15,708 | 0.0% | 1,834,223 |
| MCD | UNCHANGED | 5,593 | 5,593 | 0.0% | 1,511,764 |
| BIIB | UNCHANGED | 6,260 | 6,260 | 0.0% | 1,352,536 |
| AVGO | NEW | 3,456 | - | - | 1,305,504 |
| TROW | UNCHANGED | 11,175 | 11,175 | 0.0% | 1,270,486 |
| CAT | UNCHANGED | 1,050 | 1,050 | 0.0% | 1,118,145 |
| YUM | UNCHANGED | 6,580 | 6,580 | 0.0% | 1,051,879 |
| KO | UNCHANGED | 12,700 | 12,700 | 0.0% | 1,032,129 |
| JPM | UNCHANGED | 3,040 | 3,040 | 0.0% | 995,083 |
| CVX | UNCHANGED | 5,693 | 5,693 | 0.0% | 943,672 |
| MO | UNCHANGED | 12,950 | 12,950 | 0.0% | 931,753 |
| BMY | UNCHANGED | 15,795 | 15,795 | 0.0% | 910,108 |
| CSX | UNCHANGED | 18,000 | 18,000 | 0.0% | 855,540 |
| SCHW | UNCHANGED | 6,897 | 6,897 | 0.0% | 636,427 |
| PFE | UNCHANGED | 23,636 | 23,636 | 0.0% | 569,155 |
| FDX | UNCHANGED | 1,700 | 1,700 | 0.0% | 532,321 |
| T | ADDED | 25,110 | 24,981 | 0.52% | 519,777 |
| LMT | UNCHANGED | 969 | 969 | 0.0% | 493,484 |
| MDLZ | REDUCED | 7,840 | 8,190 | -4.27% | 453,466 |
| VZ | UNCHANGED | 7,903 | 7,903 | 0.0% | 334,613 |
| SO | UNCHANGED | 3,400 | 3,400 | 0.0% | 325,414 |
| URI | NEW | 272 | - | - | 308,693 |
| TSLA | REDUCED | 560 | 735 | -23.81% | 235,536 |
| HON | CLOSED OUT | 0 | 1,300 | -100.0% | 0 |
Holdings (latest quarter)
| Ticker | Change | Issuer | Class | CUSIP | Value ($) | Weight % | Shares |
|---|---|---|---|---|---|---|---|
| NVDA | REDUCED | NVIDIA CORPORATION | COM | 67066G104 | 255,923,388 | 14.66 | 1279041.0 |
| AAPL | REDUCED | APPLE INC | COM | 037833100 | 170,907,512 | 9.79 | 590640.0 |
| GOOGL | REDUCED | ALPHABET INC | CAP STK CL C | 02079K107 | 115,586,555 | 6.62 | 327135.0 |
| GOOGL | REDUCED | ALPHABET INC | CAP STK CL A | 02079K305 | 109,175,413 | 6.26 | 305497.0 |
| MSFT | ADDED | MICROSOFT CORP | COM | 594918104 | 106,800,121 | 6.12 | 286312.0 |
| PANW | REDUCED | PALO ALTO NETWORKS INC | COM | 697435105 | 105,040,639 | 6.02 | 308019.0 |
| COST | REDUCED | COSTCO WHOLESALE CORPORATION | COM | 22160K105 | 91,298,375 | 5.23 | 97596.0 |
| AMZN | REDUCED | AMAZON COM INC | COM | 023135106 | 82,192,979 | 4.71 | 344856.0 |
| - | BERKSHIRE HATHAWAY INC DEL | CL B NEW | 084670702 | 65,035,688 | 3.73 | 129970.0 | |
| V | REDUCED | VISA INC | COM CL A | 92826C839 | 63,403,700 | 3.63 | 184802.0 |
| META | REDUCED | META PLATFORMS INC | CL A | 30303M102 | 53,712,518 | 3.08 | 95355.0 |
| LLY | ADDED | ELI LILLY & CO | COM | 532457108 | 47,551,402 | 2.72 | 39645.0 |
| - | IDEXX LABS INC | COM | 45168D104 | 44,981,666 | 2.58 | 85445.0 | |
| SYK | ADDED | STRYKER CORPORATION | COM | 863667101 | 31,493,308 | 1.8 | 100030.0 |
| CRM | REDUCED | SALESFORCE INC | COM | 79466L302 | 29,137,507 | 1.67 | 185992.0 |
| ISRG | ADDED | INTUITIVE SURGICAL INC | COM NEW | 46120E602 | 27,652,281 | 1.58 | 69534.0 |
| - | OREILLY AUTOMOTIVE INC | COM | 67103H107 | 23,653,040 | 1.36 | 256847.0 | |
| MA | REDUCED | MASTERCARD INCORPORATED | CL A | 57636Q104 | 20,269,091 | 1.16 | 39465.0 |
| AZO | REDUCED | AUTOZONE INC | COM | 053332102 | 19,942,666 | 1.14 | 6240.0 |
| NFLX | ADDED | NETFLIX INC. | COM | 64110L106 | 18,961,555 | 1.09 | 265568.0 |
| ORCL | REDUCED | ORACLE CORP | COM | 68389X105 | 18,313,035 | 1.05 | 124961.0 |
| - | CISCO SYS INC | COM | 17275R102 | 15,884,240 | 0.91 | 135231.0 | |
| INTU | REDUCED | INTUIT | COM | 461202103 | 15,667,422 | 0.9 | 60028.0 |
| MSCI | REDUCED | MSCI INC | COM | 55354G100 | 14,985,550 | 0.86 | 26758.0 |
| BLK | REDUCED | BLACKROCK INC | COM | 09290D101 | 14,741,676 | 0.84 | 15331.0 |
| HD | REDUCED | HOME DEPOT INC | COM | 437076102 | 13,993,709 | 0.8 | 39678.0 |
| ABBV | REDUCED | ABBVIE INC | COM | 00287Y109 | 10,548,497 | 0.6 | 41919.0 |
| - | WW GRAINGER INC | COM | 384802104 | 10,295,690 | 0.59 | 7568.0 | |
| BKNG | ADDED | BOOKING HOLDINGS INC | COM | 09857L108 | 10,270,189 | 0.59 | 57620.0 |
| - | ACCENTURE PLC IRELAND | SHS CLASS A | G1151C101 | 9,228,098 | 0.53 | 74157.0 | |
| - | UNION PAC CORP | COM | 907818108 | 8,496,631 | 0.49 | 31238.0 | |
| JNJ | REDUCED | JOHNSON & JOHNSON | COM | 478160104 | 7,804,498 | 0.45 | 30730.0 |
| WMT | REDUCED | WALMART INC | COM | 931142103 | 6,777,478 | 0.39 | 59840.0 |
| - | BERKSHIRE HATHAWAY INC DEL | CL A | 084670108 | 6,739,650 | 0.39 | 9.0 | |
| SBUX | UNCHANGED | STARBUCKS CORP | COM | 855244109 | 5,417,194 | 0.31 | 53011.0 |
| PG | UNCHANGED | PROCTER & GAMBLE CO | COM | 742718109 | 5,100,961 | 0.29 | 34786.0 |
| ABT | REDUCED | ABBOTT LABORATORIES | COM | 002824100 | 5,051,133 | 0.29 | 55666.0 |
| ADBE | REDUCED | ADOBE INC | COM | 00724F101 | 4,199,015 | 0.24 | 20481.0 |
| PEP | UNCHANGED | PEPSICO INC | COM | 713448108 | 4,129,792 | 0.24 | 30501.0 |
| - | EXXON MOBIL CORP | COM | 30231G102 | 4,090,382 | 0.23 | 29918.0 | |
| - | ISHARES TR | CORE S&P500 ETF | 464287200 | 3,915,946 | 0.22 | 5229.0 | |
| MRK | UNCHANGED | MERCK & CO INC | COM | 58933Y105 | 3,428,795 | 0.2 | 26683.0 |
| NEE | UNCHANGED | NEXTERA ENERGY INC | COM | 65339F101 | 2,613,176 | 0.15 | 29773.0 |
| PLD | UNCHANGED | PROLOGIS INC. | COM | 74340W103 | 2,547,411 | 0.15 | 18804.0 |
| - | DISNEY WALT CO | COM | 254687106 | 2,382,188 | 0.14 | 24750.0 | |
| - | VANGUARD INDEX FDS | S&P 500 ETF SHS | 922908363 | 2,362,626 | 0.14 | 3440.0 | |
| WSM | UNCHANGED | WILLIAMS SONOMA INC | COM | 969904101 | 2,278,553 | 0.13 | 9775.0 |
| - | VANGUARD INDEX FDS | GROWTH ETF | 922908736 | 2,239,468 | 0.13 | 25998.0 | |
| EQIX | UNCHANGED | EQUINIX INC | COM | 29444U700 | 2,239,054 | 0.13 | 2148.0 |
| - | VANGUARD INDEX FDS | TOTAL STK MKT | 922908769 | 2,192,117 | 0.13 | 5924.0 | |
| PM | UNCHANGED | PHILIP MORRIS INTL INC | COM | 718172109 | 2,166,397 | 0.12 | 11975.0 |
| AMGN | REDUCED | AMGEN INC | COM | 031162100 | 2,144,837 | 0.12 | 5923.0 |
| - | STATE STR SPDR S&P 500 ETF T | TR UNIT | 78462F103 | 2,049,137 | 0.12 | 2744.0 | |
| - | THEMES ETF TR | TRANS DEFEN ETF | 882927767 | 1,839,797 | 0.11 | 45315.0 | |
| WEC | UNCHANGED | WEC ENERGY GROUP INC | COM | 92939U106 | 1,834,223 | 0.11 | 15708.0 |
| - | VANGUARD INDEX FDS | MID CAP ETF | 922908629 | 1,540,498 | 0.09 | 19120.0 | |
| - | ISHARES INC | MSCI EMRG CHN | 46434G764 | 1,536,341 | 0.09 | 15018.0 | |
| MCD | UNCHANGED | MCDONALDS CORP | COM | 580135101 | 1,511,764 | 0.09 | 5593.0 |
| BIIB | UNCHANGED | BIOGEN INC | COM | 09062X103 | 1,352,536 | 0.08 | 6260.0 |
| AVGO | NEW | BROADCOM INC | COM | 11135F101 | 1,305,504 | 0.07 | 3456.0 |
| - | INVESCO QQQ TR | UNIT SER 1 | 46090E103 | 1,304,164 | 0.07 | 1771.0 | |
| TROW | UNCHANGED | PRICE T ROWE GROUP INC | COM | 74144T108 | 1,270,486 | 0.07 | 11175.0 |
| - | MARSH & MCLENNAN COS INC | COM | 571748102 | 1,210,858 | 0.07 | 7265.0 | |
| CAT | UNCHANGED | CATERPILLAR INC | COM | 149123101 | 1,118,145 | 0.06 | 1050.0 |
| YUM | UNCHANGED | YUM BRANDS INC | COM | 988498101 | 1,051,879 | 0.06 | 6580.0 |
| KO | UNCHANGED | COCA COLA CO | COM | 191216100 | 1,032,129 | 0.06 | 12700.0 |
| JPM | UNCHANGED | JPMORGAN CHASE & CO | COM | 46625H100 | 995,083 | 0.06 | 3040.0 |
| CVX | UNCHANGED | CHEVRON CORPORATION | COM | 166764100 | 943,672 | 0.05 | 5693.0 |
| MO | UNCHANGED | ALTRIA GROUP INC | COM | 02209S103 | 931,753 | 0.05 | 12950.0 |
| BMY | UNCHANGED | BRISTOL-MYERS SQUIBB CO | COM | 110122108 | 910,108 | 0.05 | 15795.0 |
| - | ISHARES TR | CORE S&P MCP ETF | 464287507 | 896,172 | 0.05 | 11622.0 | |
| - | VANGUARD WHITEHALL FDS | HIGH DIV YLD | 921946406 | 890,499 | 0.05 | 5635.0 | |
| - | VANGUARD INDEX FDS | VALUE ETF | 922908744 | 880,437 | 0.05 | 4040.0 | |
| CSX | UNCHANGED | CSX CORP | COM | 126408103 | 855,540 | 0.05 | 18000.0 |
| - | VANGUARD BD INDEX FDS | SHORT TRM BOND | 921937827 | 769,361 | 0.04 | 9875.0 | |
| - | INTERNATIONAL BUSINESS MACHS | COM | 459200101 | 674,904 | 0.04 | 2400.0 | |
| - | ISHARES TR | ESG AW MSCI EAFE | 46435G516 | 640,506 | 0.04 | 6230.0 | |
| SCHW | UNCHANGED | SCHWAB CHARLES CORP | COM | 808513105 | 636,427 | 0.04 | 6897.0 |
| PFE | UNCHANGED | PFIZER INC | COM | 717081103 | 569,155 | 0.03 | 23636.0 |
| FDX | UNCHANGED | FEDEX CORP | COM | 31428X106 | 532,321 | 0.03 | 1700.0 |
| - | ISHARES TR | CORE MSCI INTL | 46435G326 | 530,945 | 0.03 | 5965.0 | |
| T | ADDED | AT&T INC | COM | 00206R102 | 519,777 | 0.03 | 25110.0 |
| LMT | UNCHANGED | LOCKHEED MARTIN CORP | COM | 539830109 | 493,484 | 0.03 | 969.0 |
| - | SCHWAB STRATEGIC TR | US BRD MKT ETF | 808524102 | 474,874 | 0.03 | 16398.0 | |
| MDLZ | REDUCED | MONDELEZ INTL INC | CL A | 609207105 | 453,466 | 0.03 | 7840.0 |
| - | VANGUARD BD INDEX FDS | INTERMED TERM | 921937819 | 425,685 | 0.02 | 5550.0 | |
| - | SIMON PPTY GROUP INC NEW | COM | 828806109 | 419,344 | 0.02 | 1875.0 | |
| - | SELECT SECTOR SPDR TR | ST STR TECHN ETF | 81369Y803 | 349,089 | 0.02 | 1832.0 | |
| VZ | UNCHANGED | VERIZON COMMUNICATIONS INC | COM | 92343V104 | 334,613 | 0.02 | 7903.0 |
| - | ISHARES INC | ESG AWR MSCI EM | 46434G863 | 330,164 | 0.02 | 6037.0 | |
| SO | UNCHANGED | SOUTHERN CO | COM | 842587107 | 325,414 | 0.02 | 3400.0 |
| - | ASML HLDG NV | N Y REGISTRY SHS | N07059210 | 318,310 | 0.02 | 160.0 | |
| URI | NEW | UNITED RENTALS INC | COM | 911363109 | 308,693 | 0.02 | 272.0 |
| - | DIMENSIONAL ETF TRUST | US COR EQU 2 ETF | 25434V708 | 298,986 | 0.02 | 6740.0 | |
| - | PPG INDS INC | COM | 693506107 | 278,967 | 0.02 | 2300.0 | |
| - | INVESCO EXCHANGE TRADED FD T | S&P500 EQL WGT | 46137V357 | 263,835 | 0.02 | 1240.0 | |
| - | ISHARES TR | MSCI EAFE ETF | 464287465 | 259,700 | 0.01 | 2500.0 | |
| - | ISHARES TR | RUSSELL 2000 ETF | 464287655 | 256,885 | 0.01 | 855.0 | |
| - | VANGUARD SPECIALIZED FUNDS | DIV APP ETF | 921908844 | 249,871 | 0.01 | 1056.0 | |
| TSLA | REDUCED | TESLA INC | COM | 88160R101 | 235,536 | 0.01 | 560.0 |
| - | PROTHENA CORP PLC | SHS | G72800108 | 203,142 | 0.01 | 20750.0 | |
| - | VANGUARD WORLD FD | INF TECH ETF | 92204A702 | 190,276 | 0.01 | 1592.0 | |
| - | ISHARES TR | ISHARES BIOTECH | 464287556 | 185,435 | 0.01 | 975.0 | |
| - | ISHARES TR | ESG SELECT SCRE | 46436E569 | 180,308 | 0.01 | 3175.0 | |
| - | VANGUARD INDEX FDS | LARGE CAP ETF | 922908637 | 171,955 | 0.01 | 500.0 | |
| - | ISHARES TR | ESG SELECT SCRE | 46436E551 | 156,450 | 0.01 | 3000.0 | |
| - | VANGUARD INDEX FDS | SMALL CP ETF | 922908751 | 121,248 | 0.01 | 400.0 | |
| - | ISHARES TR | ESG EAFE ETF | 46436E759 | 107,019 | 0.01 | 1265.0 | |
| - | SCHWAB STRATEGIC TR | INTL EQTY ETF | 808524805 | 102,241 | 0.01 | 3691.0 | |
| - | VANGUARD INDEX FDS | SM CP VAL ETF | 922908611 | 97,196 | 0.01 | 400.0 | |
| - | SCHWAB STRATEGIC TR | US DIVIDEND EQ | 808524797 | 95,130 | 0.01 | 3000.0 | |
| - | SCHWAB STRATEGIC TR | US SML CAP ETF | 808524607 | 86,640 | 0.0 | 2398.0 | |
| - | SCHWAB STRATEGIC TR | US LCAP GR ETF | 808524300 | 62,502 | 0.0 | 1847.0 | |
| - | SCHWAB STRATEGIC TR | FUNDAMENTAL US L | 808524771 | 61,236 | 0.0 | 1969.0 | |
| - | ISHARES TR | CORE S&P US GWT | 464287671 | 47,023 | 0.0 | 250.0 | |
| - | ISHARES TR | CORE S&P SCP ETF | 464287804 | 46,421 | 0.0 | 313.0 | |
| - | ISHARES TR | CORE S&P US VLU | 464287663 | 41,306 | 0.0 | 375.0 | |
| - | VANGUARD WORLD FD | HEALTH CAR ETF | 92204A504 | 12,259 | 0.0 | 41.0 | |
| - | SCHWAB STRATEGIC TR | US LRG CAP ETF | 808524201 | 2,060 | 0.0 | 70.0 | |
| - | SCHWAB STRATEGIC TR | FUND EM EQUI ETF | 808524730 | 1,865 | 0.0 | 47.0 | |
| - | SCHWAB STRATEGIC TR | FUNDAMENTAL INTL | 808524755 | 1,794 | 0.0 | 34.0 |
Quarterly portfolios
| Period | Filed | Value ($) | Positions | Vol % | Beta | Max DD % |
|---|---|---|---|---|---|---|
| 2026-06-30 | 2026-07-14 | 1,745,149,355 | 121 | 20.710518 | 1.008968 | 30.734335 |
| 2026-03-31 | 2026-04-15 | 1,597,189,142 | 114 | 20.305576 | 0.995513 | 31.224745 |
| 2025-12-31 | 2026-01-30 | 1,843,194,281 | 115 | 19.862683 | 0.968145 | 30.951247 |
| 2025-09-30 | 2025-10-16 | 1,825,147,861 | 119 | 19.821969 | 0.965019 | 31.200616 |
| 2025-03-31 | 2025-04-16 | 1,552,296,177 | 105 | 18.097063 | 0.890493 | 28.233774 |
| 2024-12-31 | 2025-01-17 | 1,682,510,416 | 110 | 19.012054 | 0.931343 | 29.793318 |